Andre Yoskowitz
26 Dec 2010 0:42
A district judge has cleared a class action lawsuit against Electronic Arts this week, which means it should eventually become a jury trial.
The class action suit claims EA illegally increased the price of the Madden NFL series after it won exclusive rights to the NFL license, in 2005.
Any purchaser of a Madden game from 2005 until now is eligible to register as a plaintiff in the wide-ranging suit.
In 2004, Take-Two released NFL2K5 for just $19.95, taking on the behemoth Madden, which was forced to drop its prices to $29.95, down from the standard $49.99.
EA won the exclusive NFL license the next season and returned Madden prices to $50, and eventually $60 when the Xbox 360 and PS3 were launched.
Says plaintiff lawyer Steve Berman (via GI):
"Consumers now have a legal standing to demand that EA refund consumers millions of dollars it made from Madden NFL and other sports titles through what we contend was an illegal price-gouging scheme.
"We believe EA forced consumers to pay an artificial premium on Madden NFL videogames. We intend to prove that EA could inflate prices on their sports titles because these exclusive licenses restrained trade and competition for interactive sports software."