Matti Robinson
13 Apr 2018 13:08
In recent years, as physical music media has largely disappeared from use and from stores, there's been one exception that has seemed to cement itself with a surprisingly strong foothold.
While CDs have been crushed by streaming services, people still find use for old vinyl records. Perhaps it is the fact that they are the most tactile, physical media and the opposite of where the mainstream is now.
Austria based company Rebeat Innovation is trying to hit this niche with a new product it has collected $4.8 million in investments for. The technology, dubbed High Definition Vinyl, is said to be a better version of the age old method of listening to music.
The HD vinyl is said to provide a richer, more authentic sounds with higher peak volumes compared to traditional vinyl records, Pitchfork reports. It is unclear how the higher volume is managed but the company says the technology increases the amplitude up to 30 percent.
Rebeat patented the technology already a couple years ago but now with new interest from investors is managing to bring it to the masses. The basic idea is that recorded audio is transformed into a topographic map which in turn is carved into the record with a laser.
This technology optimizes the surface area which means that you can record up to 30 percent more music while retaining the size. The discs are playable with all normal vinyl players.
The company also doesn't forget to mention that there's no need for chemical treatment, unlike with old vinyls, so it is more environmentally friendly, which might interest people.
According to Rebeat the new HD vinyls will be hitting stores in 2019.