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Sony expands flat-TV line-up

29 August 2007 20:31 by James "Dela" Delahunty | 3 comments

Sony Corp. has unveiled 15 new flat-TVs and a new remote control as part of an effort to re-gain market share during the holidays. Sony is the second largest maker of LCD TVs and is trying to catch up with South Korean giant Samsung Electronics Co Ltd. The company hopes the new 40" - 70" panels and its new remote that doesn't need to point directly at a TV screen, will help its Bravia-brand LCD TVs turn a profit this year after a 20 billion yen ($176 million) loss in April-June.

"The year-end shopping season is going to be very tough," Sony Senior Vice President Takashi Fukuda told a news conference. Sony is especially affected by price competition. Sales of its LCD TVs grew about 5% in April-June, while Samsung's sales went up 54% and Sharp's rose 31%, according to DisplaySearch.

Sony's LCD join-venture with Samsung began shipping its first 8th gen panels this week, to help the two rivals lower per-TV costs.

Source:
Reuters

Permalink to this article

Sony introduces "green-friendly" Bravia HDTV (17 June 2008)

Sony shows off new LED-backlit Bravia HDTVs (6 June 2008)

Increased North American and European LCD TV production coming soon (16 October 2007)

S-LCD Corporation ships first LCD panels from 8th Gen line (28 August 2007)

Sony sells exclusive LCD televisions at Target (18 August 2007)

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Discuss this article!
morguex (Inactive) 30 August 2007 12:27
Yeehaw 1st to post, sorry could'nt resist. Peace all [ + quote]
Unfocused (Member) 30 August 2007 15:51
I'm eager to see their new remote. I've got the RM AX 4000 and I love that. I friend of mine has the Logitech Harmony and I like that a little better, so it will be interesting to see what they have come up with now. [ + quote]
borhan9 (AfterDawn Addict) 9 September 2007 23:03
I just bought their new bravia lcd TV 26" the other week and it was worth the $A1000 i paid for it. So i would recommend this sony tv to anyone this model is very relaible and easy to use. [ + quote]