User User name Password  
   
Sunday 22.11.2009 / 05:37 PM
Search AfterDawn.com:        In English   Suomeksi   På svenska
afterdawn.com > news > apple wants to lower tv show prices
Show topics
News
News

Apple wants to lower TV show prices

8 September 2007 15:44 by Rich "vurbal" Fiscus | 6 comments

Apple wants to lower TV show prices Apple is apparently considering a cut in TV show download prices. Sources familiar with their proposal have said Apple is informing television networks that they'd like to cut prices on most television episodes to the same $0.99 price most of their songs sell for.

In a recent and very public recent dispute with NBC Universal that included sales rights for television shows, Apple claimed that the studio wanted to increase prices while NBC said they simply didn't want a flat rate. Apple has been very clear in the past that they believe simple pricing is an important part of the iTunes business model.

Apple's insistence on any particular price model raises the question of how good an idea it is for a seller to dictate price to producers. Certainly a better deal for consumers may be one result, which is what Apple is betting on. However, it's also undeniable that not everything carries equal value to viewers. If other studios decide to follow NBC Universal's lead in taking their business, and content, to other outlets, Apple may have to compromise more on pricing.

The idea of across the board price cuts surely doesn't sit well with studio executives, but a reasonably simple two or three tiered price structure, allowing popular shows to sell for as much as, or more than they do currently might net more interest in the lowered prices among studio executives.

Source: Variety

Permalink to this article

Get AfterDawn's news to your favourite feed reader! Share this story with your friends!
 

 
Related articles:

  • NBC pulls plug on YouTube channel (21 October 2007)
  • MSN and NBC Universal premier second original TV series (21 October 2007)
  • Apple reportedly planning iTunes HD (6 October 2007)
  • Apple is first to face European Commision after Microsoft defeat (19 September 2007)
  • CBS is happy to keep selling television shows through iTunes (18 September 2007)
  • News Corp sticking with iTunes (11 September 2007)
  • Polk I-Sonic adds iTunes tagging for HD Radio (8 September 2007)
  • iTunes attempts to block free ringtones (8 September 2007)
  • European Commission, Apple and record labels to meet over antitrust charges (7 September 2007)
  • Apple DRM attacked as anti-comptetitive in Florida lawsuit (7 September 2007)
  • Apple opens Wi-Fi tunes store (5 September 2007)
  • NBC TV shows to be available on Amazon's Unbox (4 September 2007)
  • NBC denies Apple's claims (2 September 2007)
  • Universal snubs iTunes for DRM free downloads (11 August 2007)
  • Apple's iTunes sold 3 billion songs (31 July 2007)
  •  

    « Previous news article
    HD VMD format offers lower priced competition for next-gen formats
    Next news article »
    iTunes attempts to block free ringtones
     Post your comment
    Discuss this article! 
    Pop_Smith (Senior Member) 8 September 2007 15:55 Send private message to this user   
    Other then its loaded with Digital Restrictions Movement, downloading a show or two at a $2 (or $1 if this works out) is a pretty good deal.

    Unless of course you want a whole season, in that case its probably cheaper (and better quality) to just buy and rip the show you want.

    Peace
    Pop_Smith (Senior Member) 8 September 2007 15:55 Send private message to this user   
    Shoot, for some reason it double posted.

    If a mod comes along could you please delete this 2nd post.

    Thanks!

    This message has been edited since posting. Last time this message was edited on 8 September 2007 15:58

    Rudeboi (Junior Member) 8 September 2007 17:11 Send private message to this user   
    Apple loves to drop prices !

    We love it too, keep it coming Apple !
    WierdName (Senior Member) 8 September 2007 19:58 Send private message to this user   
    Well when the hardware cost your left arm and right leg, the software, A.K.A. music, video, shows, etc. had better be cheap or the customer base will disappear very quickly leaving the scraps of die hard fans.

    Originally posted by Pop_Smith:
    Shoot, for some reason it double posted.

    If a mod comes along could you please delete this 2nd post.

    Thanks!
    I'm pretty sure the mods can't/won't delete individual posts. Even when someone spams up the board, they will just edit the posts and ban the user.

    EDIT- Your not spamming, I mean spamming as in the people that post craploads of posts promoting their site(s), a product, etc.

    This message has been edited since posting. Last time this message was edited on 8 September 2007 20:00

    Unfocused (Member) 9 September 2007 18:40 Send private message to this user   
    Apple is flexing their muscle which is good for the consumer, but as evidenced by the results of the NBC negotiations, Apple may have gotten too big for itself. Not that they will see lost profit for themselves, but many consumers will not purchase something for $4 if they knew that at one point, they might have had it for $1.
    borhan9 (AfterDawn Addict) 11 September 2007 2:03 Send private message to this user   
    the fact is they can lower prices and also get rid of drm.
     Post your comment
     

    Subscribe to our newsfeed

    Get the latest headlines delivered directly to your favourite RSS reader or content aggregation service by using the links below.

    AfterDawn.com: News - RSS feed
    Add to Google
    Add to My Yahoo!
    Add to MyMSN

    Search for headlines

    Search through our news archive.

    Last week's most popular software downloads

    Digital video: AfterDawn.com | AfterDawn Forums
    Music: MP3Lizard.com
    Gaming: Blasteroids.com | Blasteroids Forums | Compare game prices
    Software: Software downloads
    Blogs: User profile pages
    RSS feeds: AfterDawn.com News | Software updates | AfterDawn Forums
    International: AfterDawn in Finnish | AfterDawn in Swedish | download.fi
    Navigate: Search | Site map
    About us: About AfterDawn Ltd | Advertise on our sites | Rules, Restrictions, Legal disclaimer & Privacy policy
    Contact us: Send feedback | Contact our media sales team
     
      © 1999-2009 by AfterDawn Ltd.