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Toshiba aims for 30-inch OLED by 2009

3 October 2007 5:16 by James "Dela" Delahunty | 6 comments

Toshiba Corp. appears to have brought its expectations for bigger OLED screens a few years closer, saying it will have a 30-inch OLED screen on the market in 2009. OLED screens offer benefits that will in some ways, be on par with the switch many consumers made from CRT TV sets to LCD or Plasma models. Sony announced this month that it will offer its first OLED screen, a small 11-inch screen, in Japan with a price tag of about $1,744 USD.

Not to be outdone, Toshiba President and CEO Atsutoshi Nishida, announced that the company would have its own 30-inch OLED screen on the market in 2009, while it previously had slated such availability of Toshiba OLED screens for 2015 or 2016. OLED offers incredible benefits, but the panels are hard to manufacture and right now they degrade too quickly with a lifespan of approximately 30,000 hours, compared to an average 50,000 hours for LCD.

OLED offers benefits in power consumption as it does not require backlighting like LCD technology. It also offers much higher contrast ratio for noticeably better picture quality and the screens are extremely thin. Toshiba's previous big plans to make waves in the multi-billion market for flat-panel television was SED. Unfortunately SED has been left almost dead due to legal issues with Canon and Nano-Proprietary. Hopefully Toshiba will have more luck with OLED goals.

Source:
DailyTech

Permalink to this article

Toshiba doubles the lifespan of OLED TVs (25 January 2008)

Samsung shows off 31-inch OLED display (26 December 2007)

Toshiba drops plans for OLED televisions (16 December 2007)

Toshiba, Microsoft to form Advanced Interactivity Consortium (5 October 2007)

Sony unleashes OLED in December (1 October 2007)

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Discuss this article!
hughjars (Inactive) 3 October 2007 6:50
This screen type & size (like the 27" Sony one) right now are just stupid. Short-lived, very expensive and too small. What's the point? You can't get the benefit of 1080p with this size unless you're incredibly close, the mk1 human eye ball does have it's physical limitations. Sorry to burst a few fanboy bubbles but here's the truth - http://s3.carltonbale.com/resolution_chart.png [ + quote] This message has been edited since posting. Last time this message was edited on 3 October 2007 15:19
Dela (Staff Member) 3 October 2007 6:55
@hughjars, hey man, nice pic, but I'm wondering if maybe u can post it to a thread on its own and link to it, or even upload it at http://i.users.afterdawn.com and just leave a link to it? The problem with such large pics in news comments is they mess up the news layout. [ + quote]
hughjars (Inactive) 3 October 2007 15:18
NP Dela, I'll just leave the link. Sorry, I'd no idea it f*cked the page up - it still seemed ok to look at (width wise). [ + quote]
eLeCTR0n (Member) 4 October 2007 15:05
sounds like it would be nice [ + quote]
nate1969 (Newbie) 8 October 2007 22:31
Nice chart but really not too believable, so at ten feet with a 25 inch tv I would not be able to tell the difference between 480 and 1080. My eyesight isn't what it used to be but I guarantee I could tell that difference. Not a fanboy, but am planning to get a nice 36" or bigger widescreen soon. Please people don't rely on the chart too much to determine your purchase rely on your eyes. Apparently at ten feet you'd need a 80" tv to be able to see 1080p, yeh right??? [ + quote]
borhan9 (AfterDawn Addict) 9 October 2007 19:48
All i have to say is i love toshiba and they make a great product. [ + quote]