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Executives blame Halo 3 for poor Box Office results

18 October 2007 18:22 by Andre "DVDBack23" Yoskowitz | 48 comments

Executives blame Halo 3 for poor Box Office results Film executives are blaming one of the poorest recent Hollywood Box Office weekend performances on the impact of the hit Xbox 360 game Halo 3.

The movie industry had expected the latest Ben Stiller comedy "The Heartbreak Kid" to rake in $25 million USD over its opening weekend but the movie fell far short and made only $14 million USD.

The execs, citing that the target audience for Ben Stiller comedies is young adults, predominantly male, the same as the target audience for Halo, proves that the game had some impact on the poor ticket sales.

Although it is possible that $10 million dollars worth of sales stayed at home to play Halo 3 all weekend, it is more likely that the less than warm critical reviews were to blame. Not to mention the movie had an "R" rating, while Halo had a "M" rating, meaning younger viewers could not see the movie but could play the game.

The October 5th weekend was the movie industry's worst October week since 1999, with only $80 million in ticket sales but its unbelievable that industry execs would blame Halo for the poor ticket sales.


Source:
Dailytech


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    Discuss this article!  There are more user comments available, read them here
    raceman94 (Member) 19 October 2007 14:48 Send private message to this user   
    Darn right we'd rather play Halo 3 than watch Ben Stiller!

    This message has been edited since posting. Last time this message was edited on 19 October 2007 15:07

    binkie7 (Moderator) 19 October 2007 15:08 Send private message to this user   
    All (too many for my tired fingers to type :))
    Let's watch the language and keep it clean.


    locobrown (Senior Member) 19 October 2007 16:14 Send private message to this user   
    There is always someone creating excuses. Such statements from movie executives rather than being a complaint or frustration, for all that microsoft is concerned it’s a compliment rather than a means of persecution that targets blame upon their console. It’s not their fault that the film industry has been on a steady free fall. All the action, adventure, horror, sci-fi movies have all been exhausted. As I watch commercials of such films, the first thing I do or what many of you have done is make comparisons or have found similarities of other movies that contain a similar plot or storyline. I don’t see how this will ever change and really make me want to get into a movie theater just to watch something that I’ve already seen.
    badkrma (Newbie) 19 October 2007 16:22 Send private message to this user   
    I would like to think that we as consumers have done something good instead of nothing at all. By not seeing the movies (term used lightly)we have said in a strong voice, "they suck and we won't pay money for this garbage". If we do this several times when needed maybe this will make them take notice for real. (I can dream a little, right?)
    SProdigy (Member) 19 October 2007 16:29 Send private message to this user   
    LOL... I just looked at what was released for today in theaters and it looks like I'll be staying home tonight!

    Good comment about Red Box and how $1 is too much for some of these movies. Heck, I wouldn't even d/l and waste a disc to burn them on!

    Who in Hollywood seriously thought that a movie like DRAGON WARS was going to succeed? Less crap like this, and then we'll spend our hard earned money!
    wetsparks (Member) 19 October 2007 16:57 Send private message to this user   
    I don't have a 360, therefor I didn't buy Halo 3 and couldn't spend my weekend playing it. And I more than have enough money to go watch a movie, but Ben Stiller is a d**a** and I only liked one of his movies (Night as the Museum but it wasn't because of him). Maybe someone can explain this quote to me...
    Quote:
    The execs, citing that the target audience for Ben Stiller comedies is young adults, predominantly male, the same as the target audience for Halo, proves that the game had some impact on the poor ticket sales.

    Although it is possible that $10 million dollars worth of sales stayed at home to play Halo 3 all weekend, it is more likely that the less than warm critical reviews were to blame. Not to mention the movie had an "R" rating, while Halo had a "M" rating, meaning younger viewers could not see the movie but could play the game.
    Yes, because the M rating on Halo 3 allowed people 17+ to buy the game but the R rating on that crap movie allowed 18+. It wouldn't make any difference. Also, 99% of games on the 360 and PS3 target "young males" so why didn't this come up before? Because it is bs and that exec knows it.

    This message has been edited since posting. Last time this message was edited on 19 October 2007 17:29

    binkie7 (Moderator) 19 October 2007 17:30 Send private message to this user   
    @wetsparks
    Keep the language clean - I've already posted 1 warning in this thread.
    wetsparks (Member) 19 October 2007 17:35 Send private message to this user   
    My bad, didn't realize just how far I went, was watching TV as I was posting.
    binkie7 (Moderator) 19 October 2007 18:34 Send private message to this user   
    Yeah I can get carried away too :)
    tribbb (Newbie) 19 October 2007 19:44 Send private message to this user   
    ben stiller isnt bad , i laughed a lot with all his movies. the guy isnt going to win an oscar by making such movies but he's funny. Just like adam sandler.

    anyway , im not a Halo 3 fan because i hate playing FPS games with a controller. mouse + keyboard above all. My 360 plays a lot of Forza Motorsport 2 , dont think i'll ever need anything else to play.
    XENON (Junior Member) 19 October 2007 21:59 Send private message to this user   
    I dunno if anyone has said this. (if they have then apologies in advance) but i can see it now. All the movie execs will bawl andcry and complain to the mpaa and they will then sue bungie, Microsoft, et al. For loss of revenue etc etc ad infinitum, ad nauseaum.

    I would love to see that happen and have the mpaa get laughed out of court. Making them even more of a laughingstock of the entire planet! (Like their siamese twin the riaa) lol
    killaklan (Member) 20 October 2007 10:51 Send private message to this user   
    are u kidding me?! i cant believe they thought heart break kid would make 25 million...thats jus ubsurd and halo 3 had nothing to do with it!!! the producers are jus looking for excuses why their movie sucks
    spydah (Junior Member) 20 October 2007 16:42 Send private message to this user   
    Its wild they using a video game that has nothing to do with movies as a reason for their sales ona crappy movie no to be up. Hollywood and Corporate America are the dumbest M-Fers i have ever seen. Pure dumbness if you ask me.
    NFAN3 (Newbie) 20 October 2007 17:01 Send private message to this user   
    You idiots. M rated games can only be sold to people 17 or up which is the same for R rated movies. Before you type this crap, actually find out what ratings mean.
    sk8flawzz (Member) 20 October 2007 17:08 Send private message to this user   
    wat the *** is this noob ^^^ talking about??

    This message has been edited since posting. Last time this message was edited on 20 October 2007 17:16

    ZippyDSM (AfterDawn Addict) 20 October 2007 17:08 Send private message to this user   
    Originally posted by NFAN3:
    You idiots. M rated games can only be sold to people 17 or up which is the same for R rated movies. Before you type this crap, actually find out what ratings mean.
    theres no law in the US over that a kid can buy it if the retailer dose not care.
    ZippyDSM (AfterDawn Addict) 20 October 2007 17:10 Send private message to this user   
    Originally posted by sk8flawzz:
    wat the hell is this noob ^^^ talking about??
    most of Europe dose have laws that restrict sales to minors.
    but still....whos he replying to LOL
    binkie7 (Moderator) 20 October 2007 17:16 Send private message to this user   
    @NFAN3
    Don't know who you're talking too but let's stop w/ the insults - this is no place for it.

    @sk8flawzz
    I edited your post again

    So to define again keeping this clean watch the language. And adding no flaming, insults etc. (etc to be defined further if the need arises :))
    Last warning.
    shady8x (Newbie) 20 October 2007 18:37 Send private message to this user   
    I love this news, I guess the studio Execs finally figured out that blaming piracy for a crappy movie doesn't work to well with any educated consumer...

    and Though the reviews were bad and most of the target audiece were not allowed to see the movie do to the R rating, which is the most likely reason for the low figures, not to mention that young adults are probably studing for midterms right about now...

    -->I agree that Halo 3 had about 1 hundred thousand times more of an impact on their sales figures than piracy did or ever could...
    sk8flawzz (Member) 20 October 2007 18:46 Send private message to this user   
    oops sorry bout that binkie7
    wont happen again


    binkie7 (Moderator) 20 October 2007 20:44 Send private message to this user   
    Cool :)
    NFAN3 (Newbie) 20 October 2007 21:11 Send private message to this user   
    Quote:
    Originally posted by NFAN3:
    You idiots. M rated games can only be sold to people 17 or up which is the same for R rated movies. Before you type this crap, actually find out what ratings mean.
    theres no law in the US over that a kid can buy it if the retailer dose not care.
    True but Gamestop, walmart, all these stores selling the game don't want a lawsuit so they won't.

    To everyone asking talking to, I'm talking to the people trying to look like pros by writing something they know nothing about.

    Everyone, check out http://www.esrb.org/ratings/ratings_guide.jsp

    There it states (Remember, this is the official ESRB website), "Titles rated M (Mature) have content that may be suitable for persons ages 17 and older. Titles in this category may contain intense violence, blood and gore, sexual content and/or strong language." R=17 and older

    So, who still thinks I'm a mindless n00b?

    BTW:I don't usually yell like that on message boards. It just bugs me to see people that are still uninformed of how the ESRB's rating scale.
    binkie7 (Moderator) 20 October 2007 21:50 Send private message to this user   
    @NFAN3
    People post their opinions - if you don't agree with them either move on or be tactful. Yes I know that can be hard.
    I only see one reference to the ratings in this thread. Sure they where off by 1 year in the R rating - but the M rating was right - 17+.
    No reason to call anyone an idiot.
    NFAN3 (Newbie) 20 October 2007 22:19 Send private message to this user   
    Originally posted by binkie7:
    @NFAN3
    People post their opinions - if you don't agree with them either move on or be tactful. Yes I know that can be hard.
    I only see one reference to the ratings in this thread. Sure they where off by 1 year in the R rating - but the M rating was right - 17+.
    No reason to call anyone an idiot.
    ????

    People not selling games to people under 17 is a fact, not an opinion. The person that wrote the article says because of Halo 3's rating, younger people can buy it compared to those that can see an R rated movie. This is false because major chains refuse to sell M rated games to minors.

    All I ask is if this site wants to report news (This really a news story anyway. Just people looking for a reason why their terrible movie did terrible), just do a little research instead of making up other reasons why Halo sold a lot more.

    The only reason Halo did better: More people care about it then some heart broken kid
    binkie7 (Moderator) 20 October 2007 22:36 Send private message to this user   
    Ok to clarify it - members are posting comments on why they think the game did better then the movie and why the movie didn't hit the 'Hollywood' mark.
    Now the not selling due to age thing well we won't go there or turn this thread into that topic.
    borhan9 (AfterDawn Addict) 23 October 2007 17:43 Send private message to this user   
    Maybe they should package the two together and see if that seems to be fruitful.
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