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Viacom puts 13,000 Daily Show clips online

19 October 2007 0:27 by Rich "vurbal" Fiscus | 1 comment

Media giant Viacom is starting to take better advantage of their vast range of television content by putting clips from Comedy Central hit The Daily Show online. CEO Philippe Dauman said "We believe in following the consumer. We've always done that in our history."

Also according to Dauman, the Daily Show clips are just the beginning. Certainly Viacom has a lot of content that should be attractive to advertisers. YouTube's explosive growth, which was fueled in part by Viacom owned material, has generated a lot of excitement among advertisers who are growing uncomfortable with the number of consumers skipping commercials with their DVRs.

With channels like Comedy Central, MTV, VH1, Nickelodeon, and TV Land, Viacom has plenty of content at their disposal. They've already started working with outlets like Joost to distribute video online. If the trend towards increased online video viewing increases, established media companies like Viacom have an opportunity to develop new distribution models for their catalogs. At the same time, advertisers have a chance to meet a more precisely selected, although probably smaller audience.

Source: Cnet

Permalink to this article

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Does CTO's departure mark the beginning of the end for Joost? (21 January 2008)

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Striking Daily Show writer finds new audience on YouTube (16 November 2007)

NBC confirms rumors about YouTube channel vanishing (23 October 2007)

Viacom executive says DRM is the way of the future (2 October 2007)

Google lawyers seek testimony from comedians in YouTube case (14 August 2007)

Viacom chairman responds to Google remarks (13 July 2007)

Google CEO goes on offensive against Viacom (13 July 2007)

Joost gets content deal with Viacom (20 February 2007)

Viacom demands YouTube remove content (2 February 2007)

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Discuss this article!
borhan9 (AfterDawn Addict) 23 October 2007 17:53
Viacom puts the clips online and then wonders how they are pirated. Hello people can do anything these days. The best way to fight this is to basically prevent it from happening dont leak the clips to the net hello. :P [ + quote]