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Samsung regains top spot in flat panel TV sales

3 November 2007 17:37 by Rich "vurbal" Fiscus | 4 comments

After upstart flat panel television manufacturer Vizio stunned the consumer electronics world by shipping more flat panel televisions in the U.S. than any other vendor in the second quarter of this year, market analysis firm DisplaySearch says they've slipped to second place in the third quarter behind Samsung.

Samsung, the leader prior to Vizio's move, managed to take back the top spot due to sales of both LCD and plasma displays. While Vizio is number 2 in LCD sales, they're not even in top 5 when it comes to plasma.

Another likely factor was the sudden spike in shipments earlier this year that gave Vizio the lead. Since these numbers are based on units shipped to retailers rather than sold to consumers, the increase earlier in the year was partly a move to stock up for future sales. In order for third quarter shipments to maintain that high level, third quarter sales would likely have had to keep rising. Still second place is still a notable achievement.

Since Vizio primarily caters to discount club buyers, while traditional TV manufacturers like Samsung, Sharp, and Sony have a big presence in retailers like Walmart and Target, analysts expect Vizio's position to fall again in the fourth quarter. While discount club sales tend to be rather flat during the year, traditional retailers see a significant increase during the Christmas season.

Source: Cnet News

Permalink to this article

Panasonic looks to make push into high end LCDs (19 December 2007)

Vizio on top of U.S. LCD market (25 November 2007)

Samsung to invest over $2 billion in LCD next year (22 November 2007)

Envision unveils Omni series high def displays (14 November 2007)

Phillips hopes to sell HDTVs by offering a better warranty (5 November 2007)

Is Vizio's business strategy ready for the future? (21 October 2007)

Increased North American and European LCD TV production coming soon (16 October 2007)

Television manufacturers give themselves a failing grade (12 October 2007)

Retailers concentrating on high end HDTVs (25 August 2007)

Vizio tops LCD sales (21 August 2007)

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Discuss this article!
rojas134 (Inactive) 4 November 2007 0:45
Vizio good and cheap, Samsung = Quality and good price. [ + quote]
ali2007 (Inactive) 4 November 2007 9:04
samsung much more better cause they know manufacture [ + quote]
tavek (Member) 5 November 2007 0:04
Samsung is the best in LCD market, I have NO complaints, even people with sony & vizio, when they come to my house and watch a game or xbox 360 match, they 2nd guess their own tv! [ + quote]
borhan9 (AfterDawn Addict) 18 November 2007 16:13
Well if you cant get a sony panasonic or sharp i would go for samsung they do make the next best product better than LG :) [ + quote]