Mobile/PDA About Us Advertise here


		User name	Password

		Not registered yet? Register here. Lost your password? Click here.

Browse by topic

News

European Parliament revises video rules

2 December 2007 1:12 by Rich "vurbal" Fiscus | 1 comment

On Thursday the European Parliament passed the Audiovisual Directive, which addresses issues of regulating video transmissions in a way that's consistent throughout the European Union.

Besides standardizing laws across national borders, the "Audiovisual Media Services Without Frontiers Directive" is intended to establish a unified set of rules that will apply whether video is being transmitted as a traditional over the air (OTA) signal, an IPTV stream across the internet, or anything in between the two extremes.

Several advertising issues are covered by the directive, which mandates that it must be clear when product placement is taking place, but as with the previous rules product placement in children's programming is completely off limits. Hourly advertising limits remain unchanged at 12 minutes, but daily limts are now gone.

One item that wasn't changed is the method to determine what copyright laws in the case of broadcasts from one country to another. In this case the laws in the country the broadcast originates in would apply. This provision may be particularly important as webcasting becomes more popular.

Source: The Register

Permalink to this article

Sezmi to work with ISPs and broadcasters to compete with cable and satellite TV (5 May 2008)

EU ponders single market for online music and video (4 January 2008)

O2 wants to launch IPTV in UK (17 December 2007)

We want the world and we want it in 5 minutes (4 December 2007)

DVB-H becomes official EU mobile TV standard - for now (29 November 2007)

BBC reconsiders low estimates for Web revenue (27 November 2007)

Sony, Fuji and Maxell fined for price fixing by EU (23 November 2007)

Recording Industry calls on EU to tackle Chinese piracy (15 November 2007)

« Previous news article
TiVo "time warp" patent upheld by Patent Office ruling

Next news article »
Streaming video growth may be levelling off

Post your comment

Discuss this article!
borhan9 (AfterDawn Addict) 22 December 2007 18:18
I actually like this. The EU seems to be going in the right direction. [ + quote]