Although it has been in public beta since July, the BBC iPlayer service has finally officially launched today.
The BBC is set to start a multi-media campaign for the iPlayer, and the service already has a tagline, "BBC iPlayer. Making the unmissable, unmissable."
Kerry Moss, Head of Marketing, BBC iPlayer, explains: "With BBC iPlayer, audiences will be able to go online to watch or download around 250 different BBC programmes from the last seven days. The launch campaign aims to bring BBC iPlayer to a mass, mainstream audience."
"We recognise that, for a large part of our audience, the 'net is not currently somewhere they're used to going to watch or download TV programmes and so we have developed a campaign that highlights the ultimate benefit of BBC iPlayer – that the audience no longer has to miss out on their favourite BBC programmes."
Source:
Pocketlint
Kerry Moss, Head of Marketing, BBC iPlayer, explains: "With BBC iPlayer, audiences will be able to go online to watch or download around 250 different BBC programmes from the last seven days. The launch campaign aims to bring BBC iPlayer to a mass, mainstream audience."
"We recognise that, for a large part of our audience, the 'net is not currently somewhere they're used to going to watch or download TV programmes and so we have developed a campaign that highlights the ultimate benefit of BBC iPlayer – that the audience no longer has to miss out on their favourite BBC programmes."
Source:
Pocketlint
