User User name Password  
   
Wednesday 20.8.2008 / 08:20 AM
Search:        In English   Suomeksi   På svenska
afterdawn.com > news > is vmd serious comptetition for blu-ray?
Show topics
News
News

Is VMD serious comptetition for Blu-ray?

3 March 2008 3:27 by Rich "vurbal" Fiscus | 45 comments

Is VMD serious comptetition for Blu-ray? The High Definition optical disc format war is over. You've read it here and elsewhere, and while some are upset that Blu-ray won, the overwhelming consensus is that a single format is best for everyone. So why does New Medium Enterprises (NME) want to start it up again? Probably because they believe their Versatile VMD format is capable of being a viable alternative to Blu-ray.

Rather than take the approach of both the Blu-ray and HD DVD camps in developing a HD optical format, NME designed VMD around a red laser, similar to those used for standard DVD players. They've simply increased the number of layers, and also the amount of data throughput.

The company's website describes the VMD platform as "meant for 1920X1080i/p High Definition up to 40 Mbps bit rate playback using its 20 GB-40 GB Red Laser optical discs."

NME says VMD is superior to Blu-ray in a number of ways, including lower manufacturing costs for both discs and drives. Of course HD DVD also had a lower manufacturing cost than Blu-ray, yet Sony's manufacturing subsidies effectively made it a non-factor in studio decisions. How long they can or will continue the subsidies has yet to be seen.

Critics would point out a number of issues with VMD, most notably the lack of major (U.S.) studio deals. Audiophile won't be impressed with no mandatory support for High Resolution Audio either. The company is working on both of these things, as well as implementation of AACS and region coding.

Assuming VMD is able to be developed into a competitor, technologically, for Blu-ray, the real question may be whether the public is willing to invest in another format war. HD DVD lost the last one after starting with a lead in a number of ways.





Get regular news updates from AfterDawn.com by subscribing to our RSS feeds using the Subscribe button below. If you have been living in a cave for a few years now and don't know how to use RSS feeds, then Click Here to read a Guide on how to use RSS (and other) feeds.

Permalink to this article | Topics:

Get AfterDawn's news to your favourite feed reader! Share this story with your friends!
 

 
Related articles:

  • Japanese researchers develop 42GB red laser disc (27 June 2008)
  • Samsung cancels upcoming hybrid HD player (6 March 2008)
  • Sony not expecting $200 Blu-ray players before next year (6 March 2008)
  • Large horror film distributor joins Blu-ray (5 March 2008)
  • GDMX ramps up Blu-ray Disc production (5 March 2008)
  • HD VMD shipping in U.S. (13 January 2008)
  • HD VMD to finally be available in the US (28 November 2007)
  • HD VMD is coming to the US (27 October 2007)
  • Hitachi introduces quad-layer 100 GB Blu-ray Disc (5 October 2007)
  • UK analysts predict no end in hi-def format war in sight (17 September 2007)
  • HD VMD format offers lower priced competition for next-gen formats (8 September 2007)
  • HD VMD gets U.S. distribution deal (28 February 2007)
  • HD VMD to be shown at MEDIA-TECH (24 February 2007)
  • New Medium Enterprises to offer HD VMD format (4 February 2007)
  •  

    « Previous news article
    Labels tell artists 'we gave your money to our lawyers'
    Next news article »
    Another PS3 price cut is coming, says iSuppli
     Post your comment
    Discuss this article!  There are more user comments available, read them here
    Sophocles (AfterDawn Addict) 3 March 2008 13:54 Send private message to this user   
    Quote:
    You act like Toshiba is clean or something
    Nah! I don't do much acting.;)

    No one is saying that Toshiba is clean especially since they took to the bribe from Sony. I was advocating for the format and against Sony because they are bad news, but I wasn't advocating for Toshiba in any way. Check the context of my previous statements.

    There are antitrust laws in most countries for a reason. Corporations never work to the best interest of others which leaves all of us to help them make better choices. If we get it right then everyone wins and if we get it wrong we get Sony, the RIAA, and the MPAA Nazis. This time we largely got it wrong because our choices could have made a difference.

    When the DVD consortium adopted DVD-R as the chosen format Sony ignored them and gave us DVD+R, and this time Sony got it right. It was because of the introduction of DVD+R that the price of burners and media dropped dramatically, even though all movies were still being released in DVD-R format only. In time DVD+R burners began to win the burner market because of price and performance, but still no movies were being released in DVD+R. In time the issue was solved by simply making dual format burners and multi format players. Don't let anyone convince you that there is not enough room for competing formats. It is to our benefit to have them and not the corporations.

    This message has been edited since posting. Last time this message was edited on 3 March 2008 15:52

    runar (Newbie) 3 March 2008 15:44 Send private message to this user   
    I don't think any manufacturer will change format now that they have paid to be a part of the Blu-ray camp, and as they have already invested in manufacturing lines for Blu-ray it probably would't be worth it to change again. Also all the free press Blu-ray has gotten lately its becoming a household brand, even people who know nothing of technology have heard of Blu-ray, and that weighs a lot when marketing issues are considered.
    chaos_zzz (Junior Member) 3 March 2008 16:08 Send private message to this user   
    vmd is a great format and it doesn't have all the features cuz it hasn't been used by major studios.

    IF the three formats would have started at the same time, i'm sure vmd would have won, now it's just too late
    goodswipe (Inactive) 3 March 2008 16:21 Send private message to this user   
    Originally posted by chaos_zzz:

    IF the three formats would have started at the same time, i'm sure vmd would have won, now it's just too late
    Highly unlikely, with basically no DRM built in, this surely wouldn't have won over the movie studios. And with no support for the new hi-def audio codecs, I don't think anyone would have purchased that over HD DVD or Blu-ray - I know I wouldn't have.

    Just 5 gigs more space on a single layer? Nah, that isn't worth giving up all the extras Blu or HD DVD had to offer.



    "look honey, it said goodswipe! oh wow, that's amazing."
    Sophocles (AfterDawn Addict) 3 March 2008 17:10 Send private message to this user   
    Quote:
    ighly unlikely, with basically no DRM built in, this surely wouldn't have won over the movie studios. And with no support for the new hi-def audio codecs, I don't think anyone would have purchased that over HD DVD or Blu-ray - I know I wouldn't have
    So what is VMD's technology compared to Blu-Ray? It claims to be able to store up to 40 gigabytes on a single disc using a red laser where as Blu-ray can hit 50 gigabytes using a Blu-Ray laser. But then VMD can also use a blue laser and store up to 60 gigabytes and therefore beats Blu-Ray for storage.

    Quote:
    And with no support for the new hi-def audio codecs
    The current high definition codecs standards are called (High Profile and Main Profile}and are licensed through MainConcept now owned by DiVx (a familiar name to all of us old video geeks) and SMPTE VC-1 - standard based on Microsoft's Windows Media Video (WMV) technology. Both are available for licensing to anyone who can pay for it, and as you know until recently Microsoft was supporting HD DVD.

    VMD like HD DVD is easier and less expensive to manufacture and like HD DVD promises fewer bugs and greater standard DVD compatibility.

    I don't think that VMD is likely to stand down to Sony because they are already making waves in the fringe indie movie market.

    Here's thier website, read up on it:

    http://www.nmeinc.com/index.aspx#

    I'm not making any claims in favor of VMD but I can see them making an impact by supporting outside the mainstream HD video.

    Here is a link to movies already available on VMD.

    http://nmestore.com/index.php?cPath=2&os...e3906c1cec0c761





    Insanity in individuals is something rare - but in groups, parties, nations and epochs, it is the rule.

    Friedrich Nietzsche
    tripplite (Senior Member) 3 March 2008 17:16 Send private message to this user   
    i smell serious fanboy arguments rioting allover this place!!

    anyway right now id be happier if blu-ray stayed! its 9ish times the size of a dvd (thats huge), and id love to back them up!! am i right!


    goodswipe (Inactive) 3 March 2008 17:19 Send private message to this user   
    Quote:
    The current high definition codecs standards are called (High Profile and Main Profile}and are licensed through MainConcept now owned by DiVx (a familiar name to all of us old video geeks) and SMPTE VC-1 - standard based on Microsoft's Windows Media Video (WMV) technology. Both are available for licensing to anyone who can pay for it, and as you know until recently Microsoft was supporting HD DVD.


    Hmmm, that's great, but I wasn't referring to video codecs, I was referring to the audio codecs. VMD players will not offer Dolby TrueHD or DTS-HD Master Audio surround sound.


    Quote:
    making waves in the fringe indie movie market

    Keywords here, indie movie market. I don't see any major studio jumping ship on Blu-ray anytime soon.


    Again, this format will not make any impact on Blu-ray, sorry.

    "look honey, it said goodswipe! oh wow, that's amazing."

    This message has been edited since posting. Last time this message was edited on 3 March 2008 17:29

    eatsushi (Senior Member) 3 March 2008 17:43 Send private message to this user   
    Originally posted by goodswipe:
    Keywords here, indie movie market.
    Looks more like "Indian" movie market AKA Bollywood. Just go through the available titles in their website - a lot of Hindi language films. You can even order a Bollywood Bundle Box:

    http://nmestore.com/product_info.php?cPath=13&products_id=147

    I doubt if any major Hollywood player will bite. There's just a lot of "format war fatigue" after HD DVD's demise.
    tripplite (Senior Member) 3 March 2008 17:44 Send private message to this user   



    its over.....


    goodswipe (Inactive) 3 March 2008 17:50 Send private message to this user   
    Nice one tripplite!


    Quote:
    I doubt if any major Hollywood player will bite. There's just a lot of "format war fatigue" after HD DVD's demise.


    Couldn't agree with you more eatsushi. Format war fatigue is a great way to put it.

    "look honey, it said goodswipe! oh wow, that's amazing."
    Sophocles (AfterDawn Addict) 3 March 2008 17:51 Send private message to this user   
    Quote:
    mmm, that's great, but I wasn't referring to video codecs, I was referring to the audio codecs
    Which is a moot point since it will offer 7.1-channel Dolby Digital, Dolby Digital Plus, and DTS audio which is a difference of nothing since the difference is inaudible to humans.

    I have no idea if VMD will survive but I do believe that it has a right to a chance, and it could in the long run benefit us all.

    Quote:
    Keywords here, indie movie market. I don't see any major studio jumping ship on Blu-ray anytime soon
    Neither do I but I see a cult movement possible which could keep the format alive. I for one am a big fan of Indie music and movies and I think that the Indie market is going to continue to grow.



    Insanity in individuals is something rare - but in groups, parties, nations and epochs, it is the rule.

    Friedrich Nietzsche

    This message has been edited since posting. Last time this message was edited on 3 March 2008 17:54

    goodswipe (Inactive) 3 March 2008 18:00 Send private message to this user   
    Quote:
    I have no idea if VMD will survive but I do believe that it has a right to a chance, and it could in the long run benefit us all.
    You're right about that, the format has the right to try and prove otherwise, but unless they are offering something LARGER then what HD DVD and Blu-ray have to offer, none of that matters.

    I'll tell you what will allow it to survive:

    1. Free 12 pack of Blue Moon with every movie purchase.
    2. Free movie passes to all new movies in theaters.
    3. Three dollar media.

    Those are just all my guesses, but hey, just maybe right?

    "look honey, it said goodswipe! oh wow, that's amazing."
    Sophocles (AfterDawn Addict) 3 March 2008 18:13 Send private message to this user   
    Quote:
    1. Free 12 pack of Blue Moon with every movie purchase.


    1. Guinness Preferably in a keg.

    I like your list of options but you missed just one that would sway me. Affordable burners and media. LOL


    Quote:
    but unless they are offering something LARGER then what HD DVD and Blu-ray have to offer, none of that matters.


    Quote:
    The new architecture not only works on red laser – the basis of the world’s current DVD manufacturing capability, but it will also operate with blue laser technology, if and when it becomes main stream. This represents a very attractive solution for manufacturers of players and discs who, for minimal additional re-tooling costs, can upgrade their production capacity to deliver low-cost True High Definition viewing to the consumer, a market that is starting to experience explosive growth.
    With a blue laser VMD can hold 10 gigabytes (60 total) more than Blu-Ray can.



    Insanity in individuals is something rare - but in groups, parties, nations and epochs, it is the rule.

    Friedrich Nietzsche
    tripplite (Senior Member) 3 March 2008 18:21 Send private message to this user   
    Quote:
    Neither do I but I see a cult movement possible which could keep the format alive. I for one am a big fan of Indie music and movies and I think that the Indie market is going to continue to grow.
    ha haha *te he*

    we will suppress the rebels and make coasters of their MEDIA!!
    muhahahawaa

    Sophocles -you need to set up a profile!

    here is some more info on VMD
    Quote:
    Versatile Multilayer Disc (VMD or HD VMD) is a high-capacity red laser optical disc technology designed by New Medium Enterprises, Inc.. VMD is intended to compete with the blue laser HD DVD and Blu-ray Disc formats and has an initial capacity of up to 30GB per side.

    At CeBIT in March 2006, NME demonstrated a prototype VMD player and announced that they were expecting to launch the format in the third quarter of 2006. At the Custom Electronic Design & Installation Association trade show in September 2007, NME exhibited two players set for release in October 2007. There will be 20 US titles available at launch time, including many from Icon Productions. They have also signed a deal with Bollywood production company Eros Group who intend to release 50 Bollywood features on the format.

    The two initial players to be released are the ML622S and the ML777S. The ML622S will cost approximately $150 USD. The ML777S costs currently (2008-01) USD 200 and includes USB ports (for connection to external storage devices) and a media-card reader.[1]

    and
    Quote:
    Disc format

    The format uses approximately 5 GB per layer [2], similar to standard DVDs. The larger formats come from adding more layers. Whereas DVDs hold up to 2 layers per side, standard VMDs can use 4 layers, for 20 GB of storage. There are also reports of 8- and 10-layered versions which can hold 40 and 50 GB, respectively. [3] The manufacturer list up to 20 layers on a disc being possible in the future. [2]

    The Blu-ray Disc and HD DVD formats use blue-violet lasers, rather than VMD's red laser, which means they can store more information per layer. However, those formats have so far only utilized 1- and 2-layered versions. In January 2007, Toshiba announced a triple layer HD DVD (TL51) that would have a capacity of 51GB. Hitachi announced a 4 and 6 layer version of Blu-ray as well, capable of 100 GB and 200 GB respectively. Therefore, a standard 4-layer VMD stores 20 GB which is comparable to a 1-layered HD DVD (15 GB) and 1-layer Blu-ray Disc (25 GB).

    [edit] Content format

    The HD VMD format is capable of HD resolutions up to 1080p which is comparable with Blu-ray and HD DVD. Video is encoded in MPEG-2 and VC-1 formats at a maximum bitrate of 40 Megabits per second. This falls between the maximum bitrates of HD DVD (36 Mbit/s) and Blu-ray (48 Mbit/s). There is the possibility that VMD discs may be encoded with the H.264 format in the future.[1]

    The HD VMD format supports up to 7.1-channel Dolby Digital, Dolby Digital Plus, and DTS audio output, though it will not offer Dolby TrueHD or DTS-HD Master Audio surround sound codecs.
    http://en.wikipedia.org/wiki/Versatile_Multilayer_Disc
    (i think i might edit that page up eh?)
    -tripplite


    Sophocles (AfterDawn Addict) 3 March 2008 18:48 Send private message to this user   
    Quote:
    Versatile Multilayer Disc (VMD or HD VMD) is a high-capacity red laser optical disc technology designed by New Medium Enterprises, Inc.. VMD is intended to compete with the blue laser HD DVD and Blu-ray Disc formats and has an initial capacity of up to 30GB per side
    Dated or incomplete info here is the latest.

    Quote:
    VMD is precisely the same size and thickness as DVD. While DVD technology utilizes two layers of a disc, VMD technology has conceived multi-layering, whereby the storage capacity is dramatically increased. Each additional layer adds approximately up to 5 GB of memory over a standard DVD disc. VMD provides the ability to place up to 20 layers on a single disc with no quality loss in the content stored. This means capacity to record 100 GB or more.
    If that is possible with a red laser then what can be done with a blue laser?

    I would however be happy with an inexpensive 20 gigabyte burner that uses inexpensive mediat that plays High Def.;)



    Quote:
    Sophocles -you need to set up a profile
    Hmm! perhaps in time. I used to spend more time at AD but things change.






    Insanity in individuals is something rare - but in groups, parties, nations and epochs, it is the rule.

    Friedrich Nietzsche
    Ryu77 (Senior Member) 5 March 2008 19:05 Send private message to this user   
    Hmmm... I wonder if VMD could end up being what VCD was (and in some cases still is) for Asia! I can see the Pirates sailing in now... :-P


    Originally posted by pomelo:
    What about HVD? LINK http://en.wikipedia.org/wiki/Holographic_Versatile_Disc
    3.9 Terabytes per disc! That is insane! Imagine what you could do with that... I want one... Please Santa! :-D

    This message has been edited since posting. Last time this message was edited on 5 March 2008 19:37

    goodswipe (Inactive) 5 March 2008 19:11 Send private message to this user   



    "look honey, it said goodswipe! oh wow, that's amazing."
    hughjars (Inactive) 6 March 2008 6:38 Send private message to this user   
    If they had the danglers to support .mkv files they could do very well.
    tleewade (Newbie) 6 March 2008 8:05 Send private message to this user   
    just think if you could rip blueray to harddrive then burn to vmd disks that were cheap and a cheap player to play it on ?
    Ryu77 (Senior Member) 6 March 2008 9:08 Send private message to this user   
    Originally posted by hughjars:
    If they had the danglers to support .mkv files they could do very well.
    I agree but mkv is an open container format meaning there are no limits to what formats can be packed into a Matroska (mkv) file. As I have said on a previous thread, to fully support the Matroska container you would need every codec ever conceived on board to support it. Also, as it is completely open source there aren't any profile guidelines. If it is any combination of video, audio or subtitle formats you can always throw it in a Matroska container. So as you can see it would be almost impossible to support it in a stand alone player. Imagine the licensing issues. If you really did want Matroska support, then I would advise a Home Theater PC set-up.

    Originally posted by tleewade:
    just think if you could rip blueray to harddrive then burn to vmd disks that were cheap and a cheap player to play it on ?
    Yes, I was thinking that too. That was the inspiration behind my previous post... Well, that and Captain Jack Sparrow giving me business ideas!



    "Worry is like a Rocking Chair, it gives you something to do but it gets you nowhere"

    This message has been edited since posting. Last time this message was edited on 6 March 2008 9:10

    juankerr (Member) 6 March 2008 9:27 Send private message to this user   
    They don't need mkv support to succeed.

    What they need are:

    $500M for Warner
    $150M for Paramount/DW
    maybe $250M to $300M each for Universal, Disney, and Fox

    etc.
    tripplite (Senior Member) 6 March 2008 9:48 Send private message to this user   
    Ryu77~ i think you may be on to something, VMD might become (if it gets cheap) the poor worlds hd format, just like VCD is its DVD....thats a good point
    and ya never know!! it could happen


    This message has been edited since posting. Last time this message was edited on 6 March 2008 9:53

    Ryu77 (Senior Member) 6 March 2008 9:49 Send private message to this user   
    Originally posted by juankerr:
    They don't need mkv support to succeed.

    What they need are:

    $500M for Warner
    $150M for Paramount/DW
    maybe $250M to $300M each for Universal, Disney, and Fox

    etc.
    ROTFL!!! Hahahahaha!... Well done! :-D I love it!



    "Worry is like a Rocking Chair, it gives you something to do but it gets you nowhere"
    goodswipe (Inactive) 6 March 2008 10:43 Send private message to this user   
    Originally posted by juankerr:
    They don't need mkv support to succeed.

    What they need are:

    $500M for Warner
    $150M for Paramount/DW
    maybe $250M to $300M each for Universal, Disney, and Fox

    etc.
    LOL, I know right? Hmm, it would probably be a little more then that. Probably in the billions for those bigger studios like Warner and Universal. I just don't see any of these guys jumping ship on Blu-ray.

    "look honey, it said goodswipe! oh wow, that's amazing."
    c1c (Member) 6 March 2008 12:04 Send private message to this user   
    VMD will never succeed by only selling its players online. If you start seeing them at Target, Walmart, etc. then it might do something. Then again besides Mel Gibson movies and Bollywood, what else will you do with it? It would be nice to see Microsoft or Google buy them out to take on Sony.
    borhan9 (AfterDawn Addict) 20 April 2008 21:56 Send private message to this user   
    VMD is not going to make any ground on blu-ray we have just got a winner in the format war soo i dont think consumers will really want to go through another battle.
     Post your comment
     

    Subscribe to our newsfeed

    Get the latest headlines delivered directly to your favourite RSS reader or content aggregation service by using the links below.

    AfterDawn.com: News - RSS feed
    Add to Google
    Add to My Yahoo!
    Add to MyMSN

    Search for headlines

    Search through our news archive.

    Last week's most popular software downloads

    Digital video: AfterDawn.com | AfterDawn Forums | DVD X Copy Forums
    Music: MP3Lizard.com
    Gaming: Blasteroids.com | Blasteroids Forums
    Software: Software downloads
    Blogs: User profile pages
    RSS feeds: AfterDawn.com News | Software updates | AfterDawn Forums
    International: AfterDawn in Finnish | AfterDawn in Swedish | download.fi | fin.MP3Lizard.com
    Navigate: Search | Site map
    About us: About AfterDawn Ltd | Advertise on our sites | Rules, Restrictions, Legal disclaimer & Privacy policy
    Contact us: Send feedback | Contact our media sales team
     
      © 1999-2008 by AfterDawn Ltd.