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Xbox 360 prices to drop in Europe at week's end

10 March 2008 13:35 by Rich "vurbal" Fiscus | 5 comments

Starting on Friday, March 14, Microsoft will reportedly be cutting the price of the 20GB Xbox 360 in Europe to 270 euros. This represents a drop of 80 euros. Meanwhile, in the UK the price of the entry level model (with no hard drive) will be slashed �40 to �159.99.

Microsoft says the UK price was chosen based on the fact that it's "the price point where a console's audience begins to expand." Many industry analysts have been predicting this move for some time due to increased competition from the PS3, which has been steadily gaining market share for the last few months.

Both Sony and Microsoft have tried to position their consoles as home entertainment machines rather than simply game platforms. Microsoft, with their Xbox Live Marketplace, has been far and away more successful to date.

However, with the end of the Blu-ray / HD DVD format war, the inclusion of Blu-ray playback on PS3s and Sony's access to their own content, through Sony BMG's music and the movies owned by Sony Pictures, puts them in a position to be nearly instantly competitive when they get an online service in place to take advantage of it.

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Post your comment

Discuss this article!
jove (Newbie) 10 March 2008 22:31
about time! now lets see if the ps3 keeps outselling it or if it doesnt move much more now! [ + quote]
Hunt720 (Junior Member) 11 March 2008 0:38
*Quote:* now lets see if the ps3 keeps outselling it or if it doesnt move much more now! Translation: THE EXACT POINT OF THE ARTICLE. [ + quote]
vinny13 (Inactive) 11 March 2008 18:21
It won't last lol Just makin' room for the 60GB... Anyways, this is good for the consumer because this will most likely cause a PS3 price drop sooner then planned :) [ + quote]
wetsparks (Member) 14 March 2008 21:26
Sony will more than likely sit tight and wait to see what this price drop will do for Microsoft. Europe is the only area where Sony is making money on the PS3 because of conversion rates so they are in no hurry to drop the price there. Though if Microsoft starts to move some consoles they will have no choice, though they do have the advantage on being able to drop prices closer to the release of GTA4. [ + quote]
hamzahas2 (Junior Member) 27 March 2008 16:02
the game syistom that i want is nintendo wii [ + quote]