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SanDisk promotes DRM-free audio with MicroSD cards

23 March 2008 17:47 by James "Dela" Delahunty

SanDisk is supporting more than 50 emerging and critically acclaimed artists and promoting DRM-free audio on a MicroSD card. This U.S.-based program from a leader in the MP3 player market is the first of its kind to use microSD cards, and helps launch the new 8GB Sansa Fuze MP3 player. The so-called "Sansa Sessions" microSD card is comprised of a collection of rock, pop, and hip hop songs, music videos, and photos from more than 30 labels.

"The Sansa Sessions microSD card is an innovative medium for music distribution, and great exposure for our artists," said Matt Lunsford, co-president, Polyvinyl Record Co., which represents Of Montreal and other artists featured on the card. "This promotion benefits all involved, aligning the interests of the musician, label and consumer. We look forward to doing more together."

"We're excited to be working with labels and artists to create a new ecosystem for music," said Daniel Schreiber, general manager and senior vice president for SanDisk's Sansa audio/video product line. "The Sansa Sessions music card gives customers a simple way to enjoy, manage, and discover new music. This is just the beginning of our efforts to bring consumers a simplified and highly enjoyable music experience."

Using a tiny microSD card, music lovers can carry thousands of songs, videos and photos in their pocket. For a limited time, U.S.-based music lovers who purchase the 8GB Sansa Fuze player will have the opportunity to redeem a promotional offer inside their box to receive the exclusive Sansa Sessions music sampler on a pre-loaded microSD card.

For more information: http://www.sandisk.com/promofuze

Permalink to this article | Topic: MP3 & Digital Audio