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Hulu adds 7 new partner websites to deliver streaming video

21 May 2008 10:25 by Rich "vurbal" Fiscus | 4 comments

When Hulu, the online video service jointly owned by NBC Universal and News Corp, opened to the public earlier this year many people were pleasantly surprised to find that they actually liked it quite a bit. In addition to providing TV shows and movies from their own portal they also have a number of partners offering the content to their own visitors. On Tuesday Hulu announced deals to add content to another 7 websites, including TV.com (formerly TVTome), TVGuide.com, and Zap2it.com.

According to figures from Nielsen's VideoCensus Hulu streamed more video in April (its first full month of operation) than any US television network website. Hulu viewers reportedly streamed 63.2 million videos compared to 60.8 million from former the former frontrunner, Disney's ABC.com.

But as successful as they've been, not everything appears to be going as well as some analysts expected. James McQuivey, Vice President and Principal Analyst with Forrester Research, feels websites like AOL, MySpace, and Yahoo could do a better job of promoting Hulu videos. At the Reuters Global Technology, Media and Telecoms Summit he said "the partners have a little more work to do to capture their fair share of the audience."

Hulu CEO Jason Kilar seems to agree. He indicated that aside from the Hulu site itself, most viewers of their content have to rely on some type of search to find what they're looking for. He also said they'll be working with their partners to address the issue.

"Our mission is to help people find and enjoy the world's premium content when, where and how they want it," he said. "It can go a lot of different places."

Permalink to this article | Topics: IPTV Online video

U.S. online video viewers watch for average of three hours a month (13 April 2009)

PBS adds content to Hulu (12 June 2008)

Disney to stream full movies online for free (10 June 2008)

Hulu lands Comedy Central's Daily Show and Colbert Report (10 June 2008)

NBC Direct beta bugs still causing frustration (3 June 2008)

Hulu is now open to the public (12 March 2008)

Hulu set to launch tomorrow (11 March 2008)

CBS adds classic TV shows to streaming lineup (23 February 2008)

Hulu to offer Super Bowl commercials the following Monday (2 February 2008)

NBC Universal has "record performance" profits despite iTunes (20 January 2008)

Veoh adds videos from Hulu (16 January 2008)

CES 2008: Studio executives reveal online strategy for coming year (8 January 2008)

U.S. viewers continue to embrace online and mobile video (28 December 2007)

Hulu to go public some time next year (16 December 2007)

NBC TV shows disappear from iTunes as contract expires (4 December 2007)

NBC Direct beta open (13 November 2007)

NBC, News Corp. finally name joint web venture (1 September 2007)

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Discuss this article!
hulud86 (Junior Member) 21 May 2008 18:15
Hulu is awesome [ + quote]
varnull (Inactive) 21 May 2008 18:19
So where do we find it and is it free? [ + quote]
magnets (Newbie) 21 May 2008 22:28
you can find it at hulu.com and yes it's free, but it only works if you are inside the US. Or your ip is inside the US. Not sure how well it would work going through an anonymising proxy based in the states... [ + quote]
escalante (Member) 21 May 2008 23:05
*Originally posted by magnets:* you can find it at hulu.com and yes it's free, but it only works if you are inside the US. Or your ip is inside the US. Not sure how well it would work going through an anonymising proxy based in the states... *Quote:* Yea, that pisses me off. I'm in the Caribbean, so I don't get to watch the vids. >.> [ + quote] This message has been edited since posting. Last time this message was edited on 21 May 2008 23:06