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Joost launches web-based video service

14 October 2008 18:12 by James "Dela" Delahunty

Joost Inc. revealed on Tuesday its new flash-based video service on joost.com. Unlike past efforts from Joost, there is no software that requires installation exclusively for Joost, only a typical flash plug-in, just like other video sharing sites. "People have always relied on their friends' recommendations to figure out which movies they want to watch, or talked about their favorite TV shows and moments with friends and colleagues � and now Joost has combined those real-life experiences in one online destination," said Mike Volpi, CEO, Joost.

Volpi continued: "Our integrated social tools make it easier than ever for people to find the shows, film and music they want to watch, and to form communities around that content, which ultimately enriches their overall experience." In addition, Joost features a number of social tools which are designed to help people navigate through the largest online library of legal video programming and to integrate user expression directly into the service.

Users can interact with video and with other people on Joost: they can voice their opinions about video through comments, "shouts" or tags; they can find out what their friends are watching by adding friends through most major online webmail services via the Friends section; or they may interact with others in the Joost community through groups around their favorite shows, characters or artists.

Joost has more than 46,000 professionally-produced videos for a total of more than 8,000 hours of video entertainment. Some of Joost's partners include CBS (Entertainment, News and Sports, and classic library content), Showtime, Last.fm, Wallstrip, Moblogic; Viacom, including Atom, BET, CMT, Comedy Central, LOGO, MTV, The N, Nickelodeon, Spike and VH1 programming; television series and full-length feature films from Sony Pictures Television; and the Warner Bros. Television Group.

Permalink to this article | Topic: Online video