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Panasonic's AVC-Intra codec wins award

9 November 2008 3:03 by James "Dela" Delahunty

Panasonic received the Hollywood Post Alliance Engineering Excellence Award for its development of the AVC-Intra 100 video codec yesterday, at the Hollywood Post Alliance (HPA) Awards gala in Los Angeles. The codec can achieve compression ratios good enough to encode full resolution, 10-bit independent (intra) frame HD video at up to 100 Mbps. The codec allows users to capture master-quality video with exceptional color depth and higher encoding efficiency.

"Panasonic is pleased that our peers at the HPA have acknowledged the accomplishments of our AVC-Intra development team," said Michael Bergeron, Chief Technologist at Panasonic Broadcast. "For some time, our customers and technology partners have been asking for a 10-bit, full raster, intra-frame HD codec, capable of operating in field acquisition equipment as well as in desktop hardware and software."

AVC-Intra is available in Panasonic's new P2 HD VariCam camcorders (AJ-HPX2700 and AJ-HPX3700), AJ-HPX3000 P2 HD camcorder, and the AJ-HPM110 P2 Mobile recorder/player. AVC-Intra is suitable for portable field acquisition as well as making master archives. "We have been able to meet these challenging industry requirements so soon -- at an unprecedented 100Mbps with the AVC-Intra codec -- as a result of the hard work of our talented engineers and an organizational commitment to continuously advance technology," Bergeron commented.

The Engineering Excellence Award was created to showcase and reward inventors, manufacturers, vendors and companies for outstanding product or technology application offerings.

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