|
9 April 2009 16:55 by James "Dela" Delahunty
Vivendi's Universal Music Group and Google Inc.'s YouTube have reached a deal to create a new premium music video service. The service, which is expected to launch in the coming months, is a bid to boost revenues from YouTube's phenomenal global usage. YouTube also gained an extension on the rights to feature content from Universal's catalog including U2 and 50 Cent, within YouTube videos.
The new service will be called Vevo, and it will offer higher quality music videos, as opposed to the typically lower quality content uploaded by users. The premium service, exclusive to Universal content, may also attract more big name advertisers who have been reluctant to advertise alongside user-generated content.
A boost in advertising rates will boost revenues for the content, which will be shared among Universal and YouTube.
Permalink to this article
| Topics: Online music services Online video
| |
Related articles:
AT&T joins music video service Vevo (27 October 2009)
Vevo in talks with NBC, CBS (2 September 2009)
YouTube RealTime: Spy on your friends (24 April 2009)
YouTube to stream full-length movies, TV shows in partnership with studios (16 April 2009)
YouTube orchestra will debut tomorrow (14 April 2009)
Songwriter claims Google 'exploited' him (11 April 2009)
Full-length Sony films headed to YouTube? (6 April 2009)
YouTube blocks music videos in Germany (2 April 2009)
Disney signs deal with YouTube (30 March 2009)
YouTube adds Upload Progress Bar, Simpler HD Parameters, more (28 March 2009)
China blocks YouTube, again (24 March 2009)
Warner removes more content from YouTube (24 March 2009)
Hulu becomes number four video site in the US (23 March 2009)
SpiralFrog kicks the bucket (21 March 2009)
|
|
|
|
|
|
Latest newsLatest news from AfterDawn.com. The iPhone has its first worm: Rick Roll'd! 9 Nov, 2009 | 1 comment Studios want release delay on new releases via Netflix 9 Nov, 2009 | 2 comments Zune HD software updates to 4.3 9 Nov, 2009 Anyone can have their name in the credits of 'Paranormal Activity' 9 Nov, 2009 | 3 comments Verizon doubles early termination fee for smartphones 8 Nov, 2009 | 7 comments What does Google know about you? Try 'Dashboard' 8 Nov, 2009 | 4 comments Blu-ray 'Managed Copy' to start in December, lacking hardware support 8 Nov, 2009 | 9 comments Myka introduces ION media center set-top 8 Nov, 2009 American texters send 4.1 billion per day 8 Nov, 2009 | 5 comments Skype is finally free to be independent 8 Nov, 2009 Technology leads to enhanced social worlds, says study 8 Nov, 2009 | 1 comment iPhone app developer sued for 'stealing' user's numbers 7 Nov, 2009 | 7 comments
More news... 
Search for headlinesSearch through our news archive. 
Latest threadsRecently updated discussion threads. More... 
Last week's most popular software downloads
Most popular devicesLast week's most popular products in our product comparison service. More products... 
Top linksMost popular links - Blasteroids.com
Download game trailers, demos and more - TorrentReactor.Net
The most active torrents on the web - Digital-Digest
Latest DivX, XviD, DVD, Blu-Ray, HD DVD News - OpenSubtitles.org
download DivX subtitles from the biggest open database - CDRInfo.com
The Hardware Authority - DVDHelp.us
DVD help, tutorials, FAQ, and very popular free help forum! - Torrentreactor.TO
The most active torrents on the web - dvd ripper
rip DVD to VCD, DivX, MPEG, SVCD, AVI easily and quickly.

|