Google has purchased the video DRM company Widevine this week, saying GoogleTV and Android will benefit from the tech that allows video to be delivered securely over the Internet.
Widevine calls itself "a content delivery optimization and security company."
YouTube will likely be the top user of the technology, as Google needs to convince distribution partners that their content is available securely, and in good quality, on a variety of platforms.
Google says of the acquisition:
Widevine claims AT&T, Netflix, Blocbuster, NBCU, Samsung, Best Buy, DISH, LoveFilm and VUDU as customers.
All customers will have their current agreements kept in place, adds Google.
YouTube will likely be the top user of the technology, as Google needs to convince distribution partners that their content is available securely, and in good quality, on a variety of platforms.
Google says of the acquisition:
The Widevine team has worked to provide a better video delivery experience for businesses of all kinds: from the studios that create your favorite shows and movies, to the cable systems and channels that broadcast them online and on TV, to the hardware manufacturers that let you watch that content on a variety of devices. By forging partnerships across the entire ecosystem, Widevine has made on demand services more efficient and secure for media companies, and ultimately more available and convenient for users.
Widevine claims AT&T, Netflix, Blocbuster, NBCU, Samsung, Best Buy, DISH, LoveFilm and VUDU as customers.
All customers will have their current agreements kept in place, adds Google.
