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Retailer stops selling disposable DVDs

30 January 2004 13:59 by Petteri "dRD" Pyyny | 7 comments

One of the grocery chains that has tested selling EZ-D discs, disposable DVDs that is, in a trial launched by Disney and EZ-D technology developer, FlexPlay, has decided to stop selling the discs.

According to the Texas grocery chain, H-E-B's representative, the reason for dropping the idea was simply the lack of interest from consumers. "It just wasn't a good fit for us," she said. "It didn't turn out to be an item that our customers were looking for."

This shouldn't surprise anyone -- priced between $6 and $7 per disc, it is far cheaper to rent a movie from Blockbusters and even pay the late fee, if feeling bit lazy.

Obviously environmentalists cheered the news and hailed H-E-B's decision to drop selling the discs that are, even as an idea, an environmental disaster. Disney hasn't decided yet whether it extends its current trials with EZ-D discs to nationwide distribution.

Source: Wired.com

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    msb5150 (Member) 30 January 2004 14:33 Send private message to this user   
    I suppose I should've noticed the absence of the ezd's, but i didn't, im really not surprised that heb dropped the product, they're a family owned chain that im pretty sure has only recently gone beyond the Texas border, well I have more respect for them. Perhaps the dropping of the product had to do with the fact the for all the locations of heb's i know of(probably about 9 in the central Texas area) there is also a video rental store within about 50 yards, not an incentive for people to buy an expensive "rental"
    Nephilim (Moderator) 31 January 2004 14:49 Send private message to this user   
    They need to use these for all the junk AOL and MSN discs.
    pcshateme (Inactive) 1 February 2004 18:54 Send private message to this user   
    thats so stupid! why waste $7 when you can rent it for $1.50? also the enviromentalists are right, all that plastic thrown away- if you ask me this was a dumb idea.
    GrayArea (Member) 2 February 2004 10:33 Send private message to this user   
    I live in a rural area where people with $MONEY$ have been buying up the wilderness and building their "compounds" for a while now. Sad to say I bet if Disney had test marketed to those people (Hummer driving, living in a million dollar palace 30 miles from nowhere types*) that the response would have been much more positive. Let's hope they don't figure it out.

    *Around here there's LOTS of them.
    pbailey (Member) 2 February 2004 12:38 Send private message to this user   
    I couldn't believe they were actually thinking about doing this those months ago when they first mentioned it, glad to see they dropped it, and whoever came up with the idea doesn't deserve their job.

    Dumbest idea ever, especially in the light of just how much waste America (and the rest of the world for sure) is going through at the mo'.

    Bailey
    Soulreave (Junior Member) 25 October 2004 7:36 Send private message to this user   
    disposable dvds? u mean those aol disks?
    denbid (Newbie) 23 December 2004 13:51 Send private message to this user   
    What would be smart if you could reuse the dvd disks after they lose the content. Then I would go fo rthat idea, but if they can't figure out that then dump the idea completely
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