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Vodafone introduces Vodafone live! Music service

22 March 2004 6:57 by Jari Ketola | 1 comment

Vodafone Germany has announced its new Vodafone live! Music download service. The service is based on MPEG-4 aacPlus audio codec created by Coding Technologies.

Vodafone uses Musicwave's Music On Demand Service (MODS), which allows full length, DRM protected downloads to mobile devices. The catalogue of available songs can be browsed using a mobile handset, and the selected items can be purchased using a one-click billing system. The streaming playback will begin after about 30 seconds of playback, and after playback the song will be stored in the device's memory for later use.

In addition to playing the purchased songs on the mobile device, consumers can also retrieve the songs on their PC. Vice versa songs purchased on PC can be sent to a mobile device. In essence the MODS system makes it easier to do impulse purchases on mobile devices, as the purchased song will also be available for storage on PC.

Source: Music Industry News Network

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foneman (Newbie) 26 March 2004 11:43
this is a good idea, but i don't think any of these legal downloads are going to generate revenue for their companies. another attempt by someone with a bunch of money to get in on the hot thing now. i bet vodaphone invested in beanie babies 5 years ago [ + quote]