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iTunes / Pepsi promo a failure

29 April 2004 14:04 by Petteri "dRD" Pyyny | 18 comments

iTunes / Pepsi promo a failure Much hyped promotional deal between Pepsi and Apple that included 100 million free iTunes download codes hidden in Pepsi bottle caps seems to have failed rather miserabely. The promotional deal ends tomorrow and according to Apple, only 5 million free songs have been redeemed.

"We had hoped the redemptions would have been higher," said Katie Cotton, Apple's vice president of worldwide corporate communications. But she said that the promotion introduced iTunes to millions of new potential customers. Apple also announced that since its May, 2003 launch it has now sold over 70 million songs through its service and that figure excludes the 5 million songs from the Pepsi promo. They're now selling 2.7 million songs a week, a rate that indicates an annual sales of 140 million in the weekly sales figures don't change.

Apple has also announced a smaller giveaway together with Ben & Jerry's, one of the world's largest ice-cream makers. Ben & Jerry's will give 50,000 iTunes songs for customers who pledge to vote in the upcoming American presidential elections.

Source: News.com

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Related articles:

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    Discuss this article! 
    A_Klingon (Moderator) 29 April 2004 19:08 Send private message to this user   
    Hmmmmmm.... if Apple says 5 million songs were redeemed, I wonder how many songs were really redeemed ? (2 million ?)
    Ghostdog (Senior Member) 30 April 2004 4:11 Send private message to this user   
    Huhm... 5 million maybe?
    A_Klingon (Moderator) 30 April 2004 11:50 Send private message to this user   
    Twenty-six ?
    Pein (Senior Member) 30 April 2004 12:07 Send private message to this user   
    And how many pep$i bottles were actually sold for this purpose during this campaign or did everyone use 'the trick'?
    Every twenty-six of them...
    erichm (Inactive) 30 April 2004 12:35 Send private message to this user   
    While we are on the subject.

    I wonder how much of that money went to the artists.

    I have a hard time believing that they were compensated accordingly. It just shows that they are willing to through around millions of songs the same way p2p users do.

    Those bastards
    Sophocles (AfterDawn Addict) 30 April 2004 13:06 Send private message to this user   
    At work we have a Pepsi machine that serves 20 oz bottle of soda. In a little more than two weeks at two sodas a day I collected 7 free tunes. I went to the web site and couldn't believe the hoops I had to jumb through to claim them, it just wasn't worth the hassle.
    If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be." Thomas Jefferson

    This message has been edited since posting. Last time this message was edited on 30 April 2004 13:06

    A_Klingon (Moderator) 30 April 2004 22:22 Send private message to this user   
    Sophocles:

    Thanks for that.

    When you went to redeem your tunes, did they ask you for a credit card number?

    Did you have to sign up for anything? Were your "free redemptions" contingent (dependent) upon your setting up an account with them?

    Or did they actually allow you, after the prerequisite bullshit, to redeem your tunes?

    (Just wondering). Thnx. :)

    PS: Did you get your tunes? Do they have anything worth listening to or paying for?
    Sophocles (AfterDawn Addict) 1 May 2004 4:32 Send private message to this user   
    Its been about 3 weeks and I don't remember every step but I never claimed a single tune. The first hoop was giving up personal information, then you had to download the itunes software which resulted in more hoops and spam. I've just copied from two Pepsi caps the numbers of two free unclaimed songs. Have two daring souls private message me and I will give them the unused codes and they can document the expereince first hand. Moderators welcome.
    If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be." Thomas Jefferson

    This message has been edited since posting. Last time this message was edited on 1 May 2004 4:33

    Sophocles (AfterDawn Addict) 1 May 2004 6:05 Send private message to this user   
    Sorry A-Klingon didn't fully answer your question. They essentially set you up for an account but I can't remember if they asked for my Visa number or not.
    If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be." Thomas Jefferson

    This message has been edited since posting. Last time this message was edited on 1 May 2004 6:06

    A_Klingon (Moderator) 1 May 2004 13:51 Send private message to this user   
    No Sophocles, you did fine.

    Yeah, I suspect they will want you (me, anyone) to set up a full account with them.

    I am tempted by your kind offer, but think maybe I'll pass.

    Were you ever able to access their Artist's list? (Did you manage to get that far?). I was wondering what type or breadth of music they offered. Normally, with other setups, I think you pretty much have to be a fully-setup member before they will even let you *look* at what they have got available.

    Also, if I'm not mistaken, two different iTune's encryption schemes have been 'cracked'. The latest scheme was busted in, like 24 hours or something.

    If I stumble upon any of the latest cracks in my web travels, I may ask you for one of your redemption codes (if you still have them), but boy! I have little desire to wade through all of their setup screens, and download proprietary iTunes software, which I'm 99.99% sure I'll never use.

    (But thank you).
    Sophocles (AfterDawn Addict) 1 May 2004 18:08 Send private message to this user   
    Yes, its their list they're selling. They seem to have a reasonable selection but it isn't worth the bother. I've been using Rhaposdy for over a year now and it's a pretty good service for $9.95 a month. I use it more as jukebox or radio since I don't actually buy any tunes from them and I think it's worth what I pay but this Pepsi promotion is a hook for realing in the fish.
    If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be." Thomas Jefferson

    This message has been edited since posting. Last time this message was edited on 2 May 2004 0:34

    A_Klingon (Moderator) 1 May 2004 23:43 Send private message to this user   
    You know, it's funny......

    I just (now) went to the Kazaa P2P system and searched for "iTunes". (Any iTune at all). I was looking for something, anything, encrypted. (Hey, ya never know).

    A number of entries showed up under names like 'Pepsi/iTunes Ad' and 'The iTunes Sessions', but all of these were in .mp3 format. (Which kind of defeats my purpose).

    If I could have found a genuine iTunes file, I could then have "worked on it", if you know what I mean. I'm not even sure what the file-extension name for an iTunes is.

    Ha! (Time to pass, methinks). :-)

    Sophocles (AfterDawn Addict) 2 May 2004 0:37 Send private message to this user   
    I'll join your search perhaps I can find one that is small enough to upload or I can point you to it.

    If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be." Thomas Jefferson
    Sophocles (AfterDawn Addict) 2 May 2004 1:11 Send private message to this user   
    Some information on using itunes.

    http://www.aaronsw.com/2002/itms/

    http://www.goingware.com/tips/legal-downloads.html

    If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be." Thomas Jefferson
    entrinex (Newbie) 17 May 2004 5:03 Send private message to this user   
    www.stopriaalawsuits.com


    and stop these money hungry bastards!
    kingtroy (Inactive) 17 May 2004 7:48 Send private message to this user   
    I've heard of people going into the store, looking under the caps, writing down the codes, and leaving, without buying. I didnt believe it but i looked under 1 and i saw the code, easy, i didnt take it because thats wrong(and i love pepsi), but whenever i bought a pepsi i would just make sure i got a free song:)
    Sophocles (AfterDawn Addict) 17 May 2004 12:31 Send private message to this user   
    Kingtroy, did you successfully claim your free tunes and if so tell us about it.
    A_Klingon (Moderator) 21 May 2004 23:04 Send private message to this user   
    I'd be curious about that too.

    I would imagine that if a code had been used once, it would not be useable again.

    I noticed the other day that the official iTunes site offers a free (weekly or monthly, I forget which), "sample" iTune which you can download for free.

    But again, I bet you have to sign up for an account first though. Not only that, but you have to be using XP. I only have Win98SE and Win2000. And you still have to download and install the iTunes software program to get anything.

    No way am I going to do all that. That's why it would have been nice to have a free-standing iTunes file to "work" on - after conversion, you could play it back on any OS.
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