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Real challenges Apple

17 August 2004 15:00 by Jari Ketola

Real challenges Apple In an attempt to seek publicity in its campaign against Apple's policy in protecting the iPod DRM technology, RealNetworks today announced a huge sale in its RealPlayer Music Store. For a limited time Real is offering all songs at 49 cents per track. Most albums are available for $4.99.

Last month Real announced the Harmony technology which allows consumers to transcode and transcrypt DRM protected music from one format to another -- including Apple's FairPlay, which it uses to encrypt songs purchased from iTunes. Until Harmony was announced the only place to purchase music online for the iPod player was iTunes. Apple soon claimed that Real had illegally cracked their code, and threatened that future iPod versions would not work with Harmony.

Along with the campaign Real also launched FreedomOfMusicChoice.org -- a blog site promoting Real and its demands for Apple to allow others to provide DRM protected content to the hugely popular iPod portable music player.

Once again Real's campaign has a lot of similarities with Protect Fair Use -- a campaign sponsored by 321 Studios.

Source: RealNetworks press release

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Related articles:

  • California company vows to hack Apple FairPlay DRM (22 November 2005)
  • iTunes store to launch in Canada (26 November 2004)
  • 60GB iPod coming soon (9 October 2004)
  • Real to stop its half price music sales (8 September 2004)
  • Macrovision to add iPod support to its software in Q4 (23 August 2004)
  • Apple fans taunt Real (18 August 2004)
  • Apple accuses Real of cracking (29 July 2004)
  • Real Harmonizes secure music (27 July 2004)
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