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Microsoft & Macrovision team up

3 February 2005 5:45 by James "Dela" Delahunty | 5 comments

Software giant Microsoft has teamed up with Macrovision to make their media protection systems work together to keep restriction on content transfered from one device to another. In short, this means that restrictions will remain even if a downloaded protected file was recorded over an analog connection. Another example would be a movie protected by Macrovision technology would remain protected when transfeed to a computer that uses Microsoft technology. The deal was announced yesterday and is aimed at making movie studios a little bit more comfortable licensing their content to online download services, on-demand movie services and other venues.

These restrictions do not only prevent any copying of the movies, but they also can impose limits on how they are used, such as a time limit on the playback of the file. Although it's main purpose is to prevent copying, the companies claim that the technology will allow consumers to transfer their protected content from device to device while still keeping the restrictions imposed by the content owners. Macrovision specialise in protecting movies stores on DVD's and VHS whereas Microsoft's DRM technology protects digital content on personal computers and related devices. No financial terms were disclosed at this time but Macrovision apparently has licensed some of its patented technology to Microsoft for their use and for use by software developers who build programs to run on Microsoft's Windows operating system.

Source:
SeattlePI.com

Permalink to this article

Sima and Interburn sued by Macrovision (18 June 2005)

Macrovision DRM patent challenge likely to fail (20 April 2005)

Microsoft launches video download service for mobile devices (3 April 2005)

Microsoft offering Chinese XP users discounts for piracy info (3 March 2005)

Windows Media DRM10 Cracked? (1 February 2005)

Gates outlines Microsoft�s Digital Media Strategy at CES (5 January 2005)

SEGA and Macrovision ink a deal (12 August 2004)

Macrovision and 20th Century Fox ink a deal (13 April 2004)

Macrovision CDS-300 protection features Windows Media DRM (22 January 2004)

Macrovision sues 321 Studios (7 January 2004)

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Post your comment

Discuss this article!
LeeFields (Inactive) 3 February 2005 6:16
Here we go, and let the competition begin! First to crack gets a hat and a balloon. [ + quote]
punx777 (Senior Member) 3 February 2005 6:28
lol.. yeah it may take someone like a whole hour to break it :0 [ + quote]
scott2453 (Junior Member) 3 February 2005 12:09
haha thats funny [ + quote]
jacsac (Member) 3 February 2005 21:25
better watch those windoze update security patches. millions ain't enough they want billions. [ + quote]
Mista_C (Newbie) 6 February 2005 17:24
Like before, most DVD ripping programs can demacrovision the content, and DRM has just been cracked, so don't count on this partnership lasting. [ + quote]