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NBC adds news and documentary content to iTunes

26 May 2006 6:36 by James "Dela" Delahunty | 2 comments

NBC has announced it will add some of its news and documentary content to Apple Computer Inc.'s iTunes download store. The company claims that it is the first news broadcaster to add current and archive content to the Apple store. "We're leading a trend to put our work and our journalism everywhere our viewers and users want it to be," said Mark Lucasiewicz, NBC News vice president for digital media. As more people switch to high-speed Internet services, the demand for video content is growing rapidly, and Apple wants to turn that demand into revenue.

Along with extra revenue for the company, the inclusion of hit TV shows such as Lost on iTunes helps to promote Apple's video iPod models. The deal to include NBC News content shows how Apple is striving to make iTunes a more complete video resource and not just focusing on the top US TV shows. NBC will also make documentary and special interest programming available through iTunes. Interviews with John F. Kennedy, Martin Luther King and a tour of the White House offered by First Lady Jacqueline Kennedy will be among the available content from NBC.

Source:
Macworld

Permalink to this article

NBC to compete with MySpace, YouTube (22 March 2007)

iTunes to sell movies by year's end? (19 June 2006)

NBC TV shows added to iTunes (6 December 2005)

NBC and CBS will offer TV shows for 99c (10 November 2005)

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Discuss this article!
eklipz (Newbie) 26 May 2006 7:58
well well well it looks like that todays socity is going the way of portable media players if you watch the news on tv for free why are you going to pay for the itunes to give you news to go when usually you load your mp3 players at home why just sit down and watch the tv like regular folks P.s. I HATE THE RIAA they are backing themselvs in to a corner that will end the music industry for ever [ + quote]
kishkash (Inactive) 27 May 2006 2:39
why can we not get TV shows and content on portable media for free, I don't mind recieving advertising to pay for this service. [ + quote]