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AMD Wants Your Media

31 May 2006 11:13 by Dave "Davedough" Horvath | 12 comments

The hardware giant AMD announced that they are launching AMD Live! to be an all-inclusive media package for Live! enabled PCs. In cooperation with other manufacturers, AMD is set to release a software suite that they hope will change the way you interact with your digital media.

In cooperation with OEMs such as Acer, Alienware, Fujitsu Seimens Computers, Gateway, HP, and a few others, AMD plans to launch a five application suite, available for free, for uses to manage their digital media.

Like Apple or TiVo, AMD hope its chips will set a new standard for home entertainment or media server devices, bringing your digital photos, music and video into one user-owned DRM-free storage center. One of the differentiators from our competitor is that we're not focused on premium content," said Teresa de Onis, AMD's desktop brand manager. "[A user's] music photos, their recorded TV shows -- all sorts of those types of content we want to distribute throughout the home. While many companies have attempted to do similar things by allowing user-owned media to be played on multiple devices around the house, AMD is the only one attempting to circumvent digital rights management (DRM) schemes.

In order to run the AMD Live! on your PC, be prepared to be equipped with an AMD Athlon 64 X2 dual core machine running at least 4200+ or faster. Additionally, you must enable the "Cool 'n' Quiet" desktop mode that lowers ambient fan noise when higher performance is required. Finally, you will need to be running Microsoft Windows XP Media Center Edition with the "away mode" enabled, allowing the computer to boot from a standby or hibernated state within 2 seconds.

Initially, AMD Live! will include the following applications:

Live! On Demand by Orb Networks enabling streaming video to other PCs, PDAs and cellular phones.

Live! Compress, a program designed to reduce file sizes without sacrificing quality.

Live! Network Magic, by Pure Networks, which allows users to monitor their Wi-Fi networks and either grant or deny access from devices trying to gain access to the media.

Live! LogMein, which allows remote access to the PCs within the network.

Live! Media Vault, a service provided by StreamLoad, which serves as an automatic backup utility for user's files in an online depository.

Source:
PC Magazine

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Discuss this article!
ZippyDSM (AfterDawn Addict) 31 May 2006 12:00
If ADM wants to keep our medi then they better find a way to ciremvint VISTAs ludicrus protection shcemes. [ + quote]
nonoitall (Member) 31 May 2006 15:15
Quote: While many companies have attempted to do simliar things by allowing user-owned media to be played on multiple devices around the house, AMD is the only one attempting to circumvent digital rights management (DRM) schemes. I just keep liking AMD more and more. :) Also, you (or whoever wrote the article) misspelled "similar". ;) [ + quote]
gogochar (Senior Member) 31 May 2006 18:56
I'll sign up. It is free after all! Vista better watch it, or will mess up Live! [ + quote]
Crunk (Newbie) 31 May 2006 19:22
"AMD is set to release a software suite that they hope will change the way you interact with your digital media" Hmm... I'm all set with the way I interact with my digital media. What's the old saying? If it ain't broke .. Haven't really run into much that FileZilla, Azureus, or a DVD-R couldn't handle. But whatev, maybe once I can afford to upgrade my Venice 3000 to an "Athlon 64 X2 dual core machine running at least 4200+ or faster" I'll care. [ + quote]
david100k (Junior Member) 31 May 2006 21:35
now most dvd players play AVI and mpeg files 40$ canadian cheap alternative [ + quote]
david100k (Junior Member) 31 May 2006 21:35
now most dvd players play AVI and mpeg files 40$ canadian cheap alternative [ + quote]
Davedough (Member) 1 June 2006 6:57
Quote: I just keep liking AMD more and more. :) Also, you (or whoever wrote the article) misspelled "similar". ;) lol... oops! Thanks, fixed. =) [ + quote]
sammorris (AfterDawn Addict) 1 June 2006 8:56
I can't believe it needs a processor as good as the 4200+, it just sounds like a price-based barrier to entry to use the service. But other than that it's a great idea. Even more reason for me to buy that x2 4200+. AMD, you legends. [ + quote]
jAmEsTn (Junior Member) 1 June 2006 14:32
This is the kinda thing i like to hear about, a company not interested in premium content. Put aside the specs on the device, major movie companies will put a stop to this also, Quote: "[A user's] music photos, their recorded TV shows -- all sorts of those types of content we want to distribute throughout the home hate to say it but these pigs own motion pictures, run/own television content, if one's recording television content with this software suite i'm almost sure they'll sure AMD too.. oh well just my thoughts [ + quote]
sammorris (AfterDawn Addict) 1 June 2006 14:54
Yes but AMD is no bit torrent hosting website, they may very well be strong enough to survive attacks by the MAFIAA and such likes. [ + quote]
halfhere (Member) 14 August 2006 7:16
i am really starting to like AMD more and more over pentium [ + quote]
sammorris (AfterDawn Addict) 14 August 2006 7:27
AMD over Intel, surely? [ + quote]