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Google interested in In-game advertising

22 January 2007 19:28 by James "Dela" Delahunty | 3 comments

Google Inc. is always looking for ways to expand on its successful advertising business. It's Adsense program is the advertising choice of all different types of websites, and with tests currently being run on video advertisements for websites powered by Adsense, it is clear that web giant wants to stay on top of the game. It appears that Google may be choosing in-game advertising as its newest venture.

The Wall Street Journal has reported that Google is close to acquiring Adscape Media Inc., a company that sells software that delivers ads through video games. While Google didn't comment on the report, it said the company is "always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers," and that "in-game advertising offers one such possible extension among many others."

Last year, Microsoft purchased Massive, an in-game advertising company, in a $200 million deal. Adscape chairman, Bernard Stolar, is not new to the videogame industry having worked with Sony, Sega and Atari in the past. His company is already working with major publishers to integrate ads into videogames.

The deal may be finalized as early as next week.

Source:
Ars Technica

Permalink to this article

Google acquires Adscape (18 March 2007)

Google ready to acquire Adscape (16 February 2007)

Google announces plans for Google Video, YouTube (26 January 2007)

Google testing video ads from Sony BMG and Warner (22 January 2007)

Google to invest in Chinese P2P video company (1 January 2007)

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Discuss this article!
Ketola (Admin) 23 January 2007 12:08
Contextual advertising in games could be interesting.. "Hey, I noticed you've been playing for 12 hours straight. Why not order a pizza? Click here to order now, and get a free soda to go!" [ + quote]
sssharp (Junior Member) 23 January 2007 13:44
I "love" ads, thats why when watching tv the channels never change during those commercials. I might click the trigger if the ad is buy 1 pizza get 2 free. [ + quote]
antomic (Member) 23 January 2007 16:39
I think the ads are funny. In Splinter cell, Chaos theory, Ubisoft advertized Axe and Nivea, Nokea, and a bunch of other things.....That was such a great game. I <3 Chaos Theory Long live Sam Fisher! [ + quote]