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HMV teams up with SEGA for UK PS3 launch

16 March 2007 18:34 by James "Dela" Delahunty | 3 comments

HMV and SEGA have teamed up for the UK launch of the PlayStation 3 (PS3) console. In HMV's Oxford Street store, the launch will take place at 7:30pm next Friday, March 23rd. As part of the promotional agreement, the first 150 customers to buy a PS3 will receive a free copy of Virtua Tennis. Throughout the entire day the store will host demos of the game and other promotional activities.

The original plan to sell PS3s from the store at midnight was changed, although some regional stores will go ahead with that plan. "We will be opening 50 key stores around the country at midnight. However, we have decided to open the doors of our Oxford Street store at 7.30am on the Friday," a spokesman said. "We believe this is the most practical response to various sets of circumstances."

The change of plan was for many reasons, including concerns from police about safety of shoppers at a midnight launch.

Source:
GamesIndustry.biz

Permalink to this article

PlayStation 3 launches in Europe and Australia (22 March 2007)

Sony: PS3 launch delay is 'beneficial' (21 March 2007)

Analyst predicts 4 million Euro PS3 sales this year (19 March 2007)

Australian PS3 midnight launch event announced (18 March 2007)

PS3 1.6 update adds Folding@Home (15 March 2007)

Sony reveals PlayStation Home (7 March 2007)

Harrison backs Blu-ray inclusion in PS3 (3 March 2007)

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Discuss this article!
adz_fahie (Junior Member) 17 March 2007 11:00
get out of bed you lazy workers! :D [ + quote]
BobbyBlu (Inactive) 17 March 2007 13:47
Damm on top of that some of them will even get a free copies of James Bond : Casino Royale.Sony really trying to makeup for putting off the EU launch.They are the third biggest market & they get more than us. [ + quote] This message has been edited since posting. Last time this message was edited on 17 March 2007 13:48
pspjunior (Senior Member) 19 March 2007 14:17
remember though, every ps3 sold loses money to Sony.. imagine al those other free stuff they're giving away for free [ + quote] This message has been edited since posting. Last time this message was edited on 19 March 2007 14:18