I would love to get my hands on this companies products they are pretty good :)

Stand by for even lower high def pricing (both formats).

Removing the need for a stripped down 'PC in the box' with a chip based solution is going to bring prices tumbling.

This finally blows the BD Assoc's initial plans (to keep prices high & get back to big profit margins on the new gen DVD) totally out of the water.
They must be so thrilled after spending the fortune they have spent on it.

Now, if only they could ditch all that anti-consumer DRM cr@p it might even get to be worth looking at someday in future.

I don't like Broadcom, they have a real problem with releasing their schematics, Linux has been having trouble them for years because of this.

As long as the prices keep coming down, I'm okay with this progress.