AfterDawn: Tech news

Powerful MP3 Sound Enhancement from SRS Labs

Written by Jari Ketola @ 03 Aug 1999 11:23

The Company's Newest Technology, WOW, Significantly Improves The Audio Quality of All Internet Formats, Including MP3
(Company press release)

SANTA ANA, Calif., Aug. 3 /PRNewswire/ -- SRS Labs, Inc. (Nasdaq: SRSL), a leading provider of innovative audio and voice technology solutions, today announced that its newest technology, WOW(TM), is ready for implementation in a variety of solutions, including C-Code and DSP specification for semiconductor suppliers, software processing routines for computer media players and chip modules for home and car audio appliances. Each of these solutions will facilitate greater enjoyment of Internet audio played back on products designed for MP3, WMA(TM), EPAC(TM), A2B(TM) or other standards of music compressed for online distribution. WOW is SRS Labs' latest audio enhancement for speakers and headphones, uniquely suited to overcoming many of the drawbacks inherent in highly compressed audio formats.

"This is an exciting time in the music distribution and playback industry," states product manager Tony Farinella of SRS Labs, Inc. "SRS Labs is poised to participate in a way that delivers tremendous value to playback devices whether software or hardware-based. OEMs now have an opportunity to deliver playback devices which offer incredible sound quality on par with online music's flexibility and convenience."

WOW is a signal processing technique that allows audio systems to deliver a performance with significantly improved image size, bass performance and dynamics, surrounding the listener with a holographic representation of the audio performance. The effect is especially beneficial when used on music enjoyed with headphones, the method of choice for portable devices such as Diamond Multimedia's(TM) Rio(TM), the Nomad(TM) from Creative Labs(TM) and Eiger's(TM) MPMan(TM). According to a research report published by Forward Concepts(TM) in July 1999, portable MP3 players will ship over 1 million units in 1999, and this number will grow to 15 million units shipped annually by 2003.

"Our audio and voice enhancement technologies are known to be the best among the industry," comments SRS Labs' Director of Marketing Jennifer Drescher, "and have been adopted by some of the highest quality manufacturers and products around the world, such as Sony's Wega(TM) HDTV line, Philips' latest DVD players, General Instrument's digital set-top boxes and cinema processors from Smart Theater Devices. We are proud to have been chosen by these leading brands and are excited to advance our technology know-how from the consumer market into the Internet space."

Ms. Drescher concludes, "The name of our new technology brand, WOW, came about simply because each time we demonstrated it, the exclamation was the same...WOW! We believe that WOW will help manufacturers differentiate and enhance their internet related audio products, including MP3. Today's announcement is the first wave in our internet specific product campaign that we will be launching over the coming months."

Semiconductor, software media player and hardware developers interested in the WOW algorithm may contact SRS Labs directly for more information at (949) 442-1070 or sales@srslabs.com.

About SRS Labs, Inc.

SRS Labs is the world's leading provider of audio and voice enhancement technology solutions. SRS Labs' business consists of licensing audio and voice enhancement technologies to manufacturers of consumer electronics, computer, gaming and telecommunications equipment; and the design, manufacture and distribution of components, integrated circuits, sub-assemblies and finished products for the consumer electronics and home entertainment markets. For more information on SRS Labs' technologies, the company's worldwide licensing program or its design and manufacturing capabilities, visit the SRS Labs website at http://www.srslabs.com.

SRS and the SRS symbol are registered trademarks of SRS Labs, Inc. in the United States and selected foreign countries. TruBass and WOW are trademarks of SRS Labs, Inc. All other brand names mentioned are trademarks or registered trademarks of their respective holders.

Except for historical information contained herein, the matters set forth in this press release, such as the statements of Ms. Drescher in paragraphs five and six include forward-looking statements and projections (including statements concerning plans and objectives of management for future operations) that are based on management's belief, as well as assumptions made by, and information currently available to, management.

While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that these forward-looking statements or the Company's financial goals will be realized. Numerous factors may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. For example, results may be significantly affected by the ability of consumer electronic and software companies to successfully integrate WOW into their playback devices, the ability of SRS Labs, Inc. to obtain adequate and timely implementation of semiconductor solutions incorporating the WOW technology, the ability of SRS Labs to successfully license WOW to additional OEMs and the ability of the Company to finalize pending or expected technology licensing agreements. Additional factors which may affect results expressed in forward-looking statements include the acceptance of new products and technologies related to SRS and WOW, the impact of competitive products and pricing, the timely development and release of products by suppliers and licensees of the Company, general business and economic conditions, particularly in Asia, and other risks detailed in the Company's Form 10K and Form 10Q statements filed with the SEC.

SOURCE SRS Labs, Inc.

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