Yahoo launches its European music service

Written by Petteri Pyyny @ 25 Jun 2003 7:20 User comments (1)

Yahoo! has launched today customized European versions of its online music service Launch. Launch, originally an independent company that Yahoo! acquired in June, 2001, operates as Yahoo's music portal, offering music videos, interviews, fan pages and music news.

Yahoo's mission is to "become an MTV of the online world". Launch debuts in Europe with five different localized versions: UK/ROI, France, Germany, Spain and Italy. Company re-opened the Launch last year after a major revamp and, according to analysts and Yahoo's spokesperson, is making "good money" for the Net giant -- mostly by allowing record labels to promote their artists via various methods utilising multimedia content.

Source: The Guardian

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1 user comment

125.6.2003 21:08

Dela

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Bout time I see ROI written on something :D! Sounds like an interesting service although i havent been too big into yahoo ever!

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