Sony Music is about to introduce copy protection technology that attepmts to be less irritating for the end user. According to the source, their new multi session disc contains a digitally compressed version of the music, that the user can copy to the PC or portable Sony device. Also Sony includes "value adding" extra content on the disc.
The new technology will pilot in Germany, before wider distribution.
But Sony thinks it has an appealing approach: Give customers added incentives to buy copy-protected CDs.Source: Reuters
On Monday, Sony will release rhythm & blues group Naturally Seven's new CD in Germany with a so-called "second session." The disc can be played on almost any device conventionally, said Sony Music Chief Technology Officer Phil Wiser.
It also contains a compressed digital copy of the music that can be quickly copied onto any computer. From the computer, users can copy that music onto Sony portable digital music players.
The CD's also allow users to connect to Web sites with exclusive features such as bonus songs and concert tickets. The features are only available if you have the original CD.