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Disney licenses Microsoft's DRM technology

Written by Petteri Pyyny (Google+) @ 09 Feb 2004 13:18 User comments (4)

Disney licenses Microsoft's DRM technology Disney and Microsoft announced today that Disney has agreed to license Microsoft's DRM technology in order to distribute its huge content selection to cell phones, PDAs and upcoming breed of personal media players.
Disney already uses Microsoft's DRM technology via third party; the movie service Movielink delivers the online movie "rentals" using Microsoft's DRM and Windows Media format.

Disney, which has struggled financially during the last couple of years, signed the multi-year non-exclusive deal with Microsoft in order to wider its audience base and to monetize from growing trend of portable media. Portable video has become an ever-increasing selling point for devices such as PDAs that are powered with 400MHz+ XScale CPUs and can boast storage capability of sevaral gigabytes by using compact flash or SD memory cards.

Source: The Mercury News

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4 user comments

19.2.2004 14:24

Satan performed the marriage ceremony...

29.2.2004 14:53

Nice one :)




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311.2.2004 5:59

How long do you think it will be before someone develops a conversion tool to handle DVR-MS to Mpeg? It shouldn't be too hard since the MS spec uses a Mpeg 2 file format and places a MS wrapper around the it.

412.2.2004 8:34

Huh?

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