Disney and Microsoft announced today that Disney has agreed to license Microsoft's DRM technology in order to distribute its huge content selection to cell phones, PDAs and upcoming breed of personal media players.
Disney already uses Microsoft's DRM technology via third party; the movie service Movielink delivers the online movie "rentals" using Microsoft's DRM and Windows Media format.
Disney, which has struggled financially during the last couple of years, signed the multi-year non-exclusive deal with Microsoft in order to wider its audience base and to monetize from growing trend of portable media. Portable video has become an ever-increasing selling point for devices such as PDAs that are powered with 400MHz+ XScale CPUs and can boast storage capability of sevaral gigabytes by using compact flash or SD memory cards.
Source: The Mercury News
Disney, which has struggled financially during the last couple of years, signed the multi-year non-exclusive deal with Microsoft in order to wider its audience base and to monetize from growing trend of portable media. Portable video has become an ever-increasing selling point for devices such as PDAs that are powered with 400MHz+ XScale CPUs and can boast storage capability of sevaral gigabytes by using compact flash or SD memory cards.
Source: The Mercury News
