The rivalry between the competing high definition formats, HD-DVD and Blu-Ray is about to get the first major turn as three Hollywood studios are expected to announce their support for the NEC & Toshiba backed HD-DVD format. Warner Bros, Universal and Paramount are expected to announce their plans to adopt HD-DVD format by the end of 2005 in the near future.
When ever the announcement is made, the deal will most likely not be exclusive -- i.e. the studios will keep the option to support Sony's Blu-Ray format as well. There are also still many aspects that the studios want to be cleared before any movies are released in HD format. One of the most pressing matters is the implementation of adequate DRM protection. In Hollywood terms adequate is probably equal to unbreakable.