Sony's answer to Nintendo's GameBoy line and to Nokia's NGage, a handheld PSP console went on sale in Japan today. Sony expects three million units to be sold by March 2005 and aims to take on the GameBoy DS, the latest handheld by Nintendo, which was released in November.
The console has already drawn a huge interest in Japan and thousands of shoppers were queueing to be the first ones to get the new console this morning, when an initial shipment of 200,000 units were released. PSP costs 19,800 yen in Japan ($188, €142) which is slightly more than its main rival's, GameBoy DS's price, which sells for appx. $150. Nintendo expects to ship more than 5 million units of its DS console by March 2005.