The Microsoft is busy gathering consumer electronics giants to it's sphere of interest. Latest it's Philips, a major player in the mid-priced CE market. Microsoft is pushing their Windows Media very hard to make it a more general standard, rather than a PC/Windows oriented format.
Under the terms of the non-exclusive deal, Philips said it will support Microsoft Windows Media digital content format and digital rights management technology in its Nexperia family of media receivers, personal video recorders, portable audio players, IP set-top boxes and video phones.
Windows Media support for Nexperia in-car solutions and next-generation digital TV systems will follow later in the year. Philips said it will also will add Windows Media to currently supported formats in its Mobile Infotainment and Streamium products this month.Source: E-Commerce Times