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Nero Partners with Yahoo! Music

Written by Lasse Penttinen @ 18 May 2005 11:01 User comments (1)

Nero Partners with Yahoo! Music
Nero, leaders in digital media technology and Yahoo, a leading global Internet company, have forged a partnership to provide users premium quality music experiences via AAC.
Yahoo! Music offers streaming audio, music videos, Internet radio, news and downloadable music files.

Advanced Audio Coding (AAC) is a wideband audio coding algorithm that exploits two primary coding strategies to dramatically reduce the amount of data needed to convey high-quality digital audio. Nero’s proprietary AAC Codec is built on proven proficiency in AAC technology, but goes much further with significant efficiency and quality enhancements.

"Nero’s innovative enhancements of AAC are among the best in the market and have raised the bar of standards-based digital media," said Dave Goldberg, Vice President and General Manager, Yahoo! Music. "We think users will really enjoy the benefits of managing their music in AAC, especially as the adoption of AAC continues."

“We are honored that Yahoo! chose Nero’s AAC codec to support users of its new music client application,” said Udo Eberlein, President of Nero Inc. “This partnership is important to us as it validates all of the hard work that our engineers put in to our products.”
Source: Nero Press Release

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1 user comment

118.5.2005 12:35

If they can get a good level of hardware support going for the downloadable files this could be okay. If not, it will be yet another propritary format dinosaur a short time down the road. DRM looks like a saviour to those in the biz of selling music. IMHO it looks more like the status quo's downfall. If you are the winner in the format wars it's great for you, but for everybody else including customers who chose "wrong", it sucks.

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