According to UK newspaper The Business, Microsoft is currently promoting a disposable-DVD-like technology to Hollywood, claiming it is their answer to gaining an advantage over piracy. Disposable "self destructing" DVDs are not a new concept however, Convex subsidiary Flexplay has been promoting its EZ-D disc for the last two years in the United States. Buena Vista Home Entertainment even tested this concept out and Convex struck a deal with Japanese disc maker Nippan to begin offering the discs in Japan.
Play-Once disposable DVD have an extra layer which oxidizes when exposed to the air, eventually becoming opaque and useless in a DVD player since the disc can no longer be read properly. Microsoft's logic in promoting play-once discs is that it would give consumers more flexibility. Piracy gives consumers much more flexibility when compared to services like DVD rentals.
Microsoft believes that if the price of disposable discs were to rival the price of rentals, then consumers would pick them since they can watch them anytime they want and don't have to return them; simply throw them away when the have become useless. Of course, it would have to compete with mail-back DVD rental services like Netflix, pay-per view and legal movie download services.
However, Microsoft's main motivation is most likely to help spread it's proprietary Digital Rights Management technology to new devices, an attempt to push it forward as an industry standard for content protection until next generation DVDs come along with their new anti-piracy measures. However, winning over Hollywood and consumers is just half the battle for Microsoft in this case.
You have to remember that millions of people just dumping disposable discs after use can not be good for the environment. Therefore the concept doesn't impress many legislators. Flexplay has partnership with disc recyclers but that's not exactly very good either when you consider it's up to the consumer to make use of that partnership instead of chucking the useless disc into the thrash.
Source:
The Register
Microsoft believes that if the price of disposable discs were to rival the price of rentals, then consumers would pick them since they can watch them anytime they want and don't have to return them; simply throw them away when the have become useless. Of course, it would have to compete with mail-back DVD rental services like Netflix, pay-per view and legal movie download services.
However, Microsoft's main motivation is most likely to help spread it's proprietary Digital Rights Management technology to new devices, an attempt to push it forward as an industry standard for content protection until next generation DVDs come along with their new anti-piracy measures. However, winning over Hollywood and consumers is just half the battle for Microsoft in this case.
You have to remember that millions of people just dumping disposable discs after use can not be good for the environment. Therefore the concept doesn't impress many legislators. Flexplay has partnership with disc recyclers but that's not exactly very good either when you consider it's up to the consumer to make use of that partnership instead of chucking the useless disc into the thrash.
Source:
The Register
