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Apple takes step into movie business - improves iPods

Written by James Delahunty (Google+) @ 12 Sep 2006 11:59 User comments (31)

Apple takes step into movie business - improves iPods Apple Computer Inc. has done what has been long expected; it has taken iTunes into the movie business. The company has introduced full length, feature film downloads through its iTunes service that already has the majority of the music download market and sells hit U.S. TV shows. Along with that there have been some improvements made to the company's iPods and the introduction of a new set-top box temporarily named "I-TV".
The wireless "I-TV" enables users to transfer their video and music from their iPod or computer to their TVs. It is expected to cost around $299. For now Apple will sell movies from Walt Disney, Touchstone, Pixar and Miramax. 75 films will be initially available, including Cars and Pirates of the Caribbean. Movies will be added weekly.

According to the company, most films will cost $9.99 while new releases will start at $12.99 (when pre-ordered and during first week of availability) and will cost $14.99 after the first week. They will eventually drop in price. Apple has also opted to increase quality of movie and TV show downloads by increasing the resolution to 640 X 480 from 320 X 240. Movies will be available from the iTunes store on the same day as DVD release.

"Here we go again! First music, then TV shows, and now movies," said Steve Jobs, Apple's CEO. "In less than one year we’ve grown from offering just five TV shows to offering over 220 TV shows, and we hope to do the same with movies. iTunes is selling over one million videos a week, and we hope to match this with movies in less than a year."

iPod improvements

I think what most readers are interested in is what changes Apple has made to its iPod line-up.

iPod

Since movies are now available from iTunes, the new iPod features a 60 percent brighter (can be adjusted by user) and more vibrant 2.5-inch color display perfect for watching TV shows and now Hollywood movies right in the palm of your hand. The new iPod is available in a 30GB model at the new lower price of $249 and an 80GB model, which holds up to 20,000 songs or 100 hours of video, for $349.

"The world's best digital music player has evolved into the world’s most popular portable video player too," Jobs said. "The new iPod’s brighter and more vibrant display and longer battery life make it perfect for watching Hollywood movies and TV shows right in the palm of your hand."

The 30GB model features up to 14 hours of battery life for music playback and up to three and a half hours of video playback, and the 80GB model features up to 20 hours of battery life for music playback and five and a half hours of video playback.

iPod Nano

The iPod Nano has a new aluminum body, 24 hours of battery life and more than twice the music capacity for the same price as the previous generation. The new iPod nano features Apple's Click Wheel and an even smaller, thinner and lighter design available in silver, pink, green, blue and black.

"iPod nano is the world’s most popular digital music player, and we’ve completely redesigned it to make it even better," Jobs said. "The all-new iPod nano gives music fans more of what they love in their iPods—twice the storage capacity at the same price, an incredible 24 hour battery life and a gorgeous aluminum design in five brilliant colors."

The new 2GB iPod nano model in silver is available for $149 (US), the new 4GB models in silver, pink, green and blue are available for $199 (US), and the new 8GB model in black is available for $249 (US). All iPod nano models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable.

iPod Shuffle

The new iPod Shuffle is nearly half the size of the original. It is just half a cubic inch in volume, weighs just half an ounce and features a new aluminum design and a built-in clip to make it "wearable". The new iPod shuffle contains 1GB of flash memory which holds up to 240 songs. It costs $79.

"It’s hard to believe the new iPod is a real music player when you first see it," Jobs said. "But it is real, and holds up to 240 songs in an incredibly compact and wearable design that weighs just half an ounce."

iPod shuffle is based on the popular shuffle feature which lets users enjoy their songs in a random order, or listeners can simply flip a switch to listen to their songs in order, such as when listening to a new album. iPod shuffle features up to 12 hours of battery life.


So that sums it up. With new movie download services from companies like Amazon, it was vital for Apple to take a step into the area now. Considering the number of regular users on the iTunes store, movies should be a successful addition.

Source:
Press Releases

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31 user comments

112.9.2006 12:18

wow 80GB!! i want one... and the shuffle looks nice.. but not a big change i dont think? or at least i don't see a big change.. i bet they will come out with the "better" ipods after winter holidays

212.9.2006 12:45

OOOOOMMMMMMMMMGGGGGGGGGGG LOOK AT THE APPLE STORE the 30gb ipod video is now 250.00, yesssssssssss wierd that the 8gb nano is also 250.00

312.9.2006 13:00

The only thing I would like to test is how long the new battery REALLY lasts while playing videos. 80GB is nice as you can use it as an external hard drive as well. Nice improvement on Nano battery life. 8GB is cool but, at $249 its a bit much (Knock off $50 and it would be just right). Shuffle - Good to see they didn't increase its capacity. I believe it doesn't need a bigger capacity as it does not have a screen. Good supposed battery life too. One thing I would like to take notice to: Did anyone notice how Apple suddenly did these? In the wake of Apple's biggest rival, Micro$oft, releasing their version on the Video the Zune, I would say they did these improvements in hope that they will remain on top of the MP3 pile when the Zune is unleashed. Although these are more then welcomed, Apple has made its name with the iPod. With few exceptions I believe that Apple will remain King of MP3 players unless (until?) quailty control slips drastically or some newer, far better, technology comes to light that Apple cannot develop a product for fast enough. Peace, Pop Smith

412.9.2006 13:12

I'm going to cell my ipod Mini and get me an Ipod Nano 2GB. Lol I want all of this new sh**! Dem jawn are mad hot. lol

512.9.2006 15:16

woah movies now wow but who would want to watch a movie on a ipod id rather watch it on a psp bigger screen (even though its still small). hmm pay for film and download or download bu dont pay for film... such a hard question.. lol naa pay for it :P

612.9.2006 16:06

I'm sorry to say I can't back Steve Jobs or Apple products anymore since he sits on the board of Disney and did nothing to stop the pile of lies known as "Path to 9/11" I thought Steve Jobs was the kind of guy that had integrity and believe in what was fair and right. The fact he did nothing and let that piece of crap air proves he has sold his soul to Disney. I will not purchase any items by Apple...in fact anyone wants to buy a G3 cheap? I am so sad...what a let down. Steve how could you?

712.9.2006 16:59

what a bunch of iCrap

812.9.2006 20:09

250 bucks for new black 8gb ipod nando... might be a different shade of black

912.9.2006 20:18

i like the new shuffle i dont really care about the big mp3 players with video an so on....i just like the smallest ones i can use when i work out or jog an the new shuffle is even smaller so works for me i dont care what company makes what as long as the product isnt gonna fall apart on me.......

1013.9.2006 1:52

this just still too expensive, and i dont like the idea to bring many device, i already have NGAGE with 512MB MMC, it can play AAC etc at 44khz stereo, and can play DivX video (i know, the small screen not comfort for watch video) i know my Ngage cant store many music there, but i not need to bring any additional device just to listen to music or watch video. but, maybe ill buy the "shuffle", its really small.

1113.9.2006 3:35

Personally, I think the Ipods look great (all except the original shuttle) However, there are a few points I would like to bring up about the new Ipods. 1. They are cute and small, but that means they have a small screen! 2. Downloading movies from Itunes will tie them to the Ipod, or the PC they were downloaded to. 3. The cost of the movies to download. I reckon it would be simplier?? to buy the DVD and use a program like Pocket DVD Studio (around $35) to convert them to the Ipod. That way, you will have a top quality DVD, and the option to convert to the Ipod at any quality you like. $9.99 for a movie at a much lower quality than DVD is a bit much to ask. I am in England, so I guess it will cost UKP 9.99 lol Ipods, great for music, but not videos FM

1213.9.2006 9:57

By- djscoop what a bunch of iCrap LMAO XD

1313.9.2006 10:48
jziman
Inactive

Back in the day the imac was refered to as the iToliet. In juinor high we got in alot of trouble for calling them the iCrap. It was always good telling the teacher I was having problems with my iToliet. back in the day.....

1413.9.2006 11:51

What was failed to be mentioned was the support of gapless playback which is something a lot of people consider when buying an mp3 player. It's also one of the only reasons I have Rockbox installed on my iPod, which doesn't get nearly as good battery life as the iPod firmware. Also, are the new video formats compatibile with the older video iPods? The resolution has been upped from 320x240 to 640x480.

1513.9.2006 12:01

what is playback???

1613.9.2006 13:42

On the iPod now there is a slight pause between songs, the new iPod supports Gapless playback, which is playing songs without any pause inbetween songs.

1713.9.2006 16:09

I never noticed, as long as I can hear music play video though ipod linux on my ipod nano im happy

help me here,
my friend found a 30gb ipod video, he gave it to me to restore, now he wants to sell it to me for my nano and $50, should I go for it, there's no problems with it he just doesn't need it.

This message has been edited since its posting. Latest edit was made on 13 Sep 2006 @ 16:15

1813.9.2006 17:13

What Nano do you have? May be an ok deal depending on your common usage




sig made by AcidMagna

1913.9.2006 18:00

it's a 2gb and it has ipod linux so I can watch video's, just not that many, I think i'm ripping him off

2013.9.2006 18:07

Than you should go for it!

2113.9.2006 18:20

10 a film? they still fail to understand anything.... 2-5 for most and 10 for new thats not so bad....*sigh* oh well

2214.9.2006 0:27
xhardc0re
Inactive

i'm with ZIppyDSM. about $9.99 per film would be perfect. Considering a digitial d/l costs the movies studios next to nothing, [B]they could make a killing in profit[/B] off the new Apple iPods. Stop being greedy movie studios, ppl can afford it they know it's worth it. xhardc0re ps-my 30 day ban for being a fagg0t expired today. w00t! :)

2314.9.2006 0:52

xhardc0re
Congrats,try and behave now ^_~

its the same with the music industry they could turn a reasonable profit by making all music more than 50 years old 15 cents,add 10 cents per decade
50=15
60=25
70=35
80=45
90=55
2000=85
04 and up 1$ anything new 2$ each they would turn a insane profit doing this and people will feel like they are not being screwed in the rear with rusty metal things.

As for movies 50 years old
50=50 cents
60=85 cents
70=1$
80=1.25
90=1.75
2000-2004=3.00
2005 and up=5.00
newest movies can be 9.99
again they will make money and more people will want to use the service thus they will make more money but now they would rather nickle and dime us all to death and then bitch and moan about people going around them and their retail sellers to buy a movie.

This message has been edited since its posting. Latest edit was made on 14 Sep 2006 @ 0:55

2414.9.2006 2:10
xhardc0re
Inactive

The thought of these @$$holes not making every single penny out of us (their customers) probably gives them bad feelings. So...they would rather hire attorneys, anti-P2P companies, bribe politicians & engage in unethical lawsuits to cut down on the p1racy. p1racy that happens, because ppl don't want to spend insane amounts of $$$ to be entertained. They will just never win, EVER, against p1racy so long as they charge too much $$$ for their products. People will look elsewhere for it. And get it free :)

2514.9.2006 12:24

xhardc0re Or buy it used,still cant beleive they once tried to make selling used media illisict 0-o

2614.9.2006 13:01

Just last weekend I bought a Video Ipod I went with 30gigs cause the other one is just too expensive. I am a new user to this technology and I find that the sound quality has increased in quality and in extreme volume. My sister has the first 20gig normal ipod that came out and the sound doesnt kill ur ears and i do turn it down. but im thinking of just changing the head phones. Also I have no sound on a music video i downloaded to my ipod any ideas would b greatly appreciated. Now I'm off to read the Zune article to see wat the diffrences are.

2714.9.2006 13:34

borhan9 questions dose the video run in widnosws,dose other videos work on the Ipod is it a video Ipod?

2814.9.2006 13:50

@zippy Yes it is a video ipod 30gig. It is the first video i have downloaded onto the device and mp3s work fine i get video playback just no sound

2915.9.2006 17:22

I think the movie and music industry are actually promoting video burning, which is not necessarily the same as piracy. If you think about it, Sony produces a ton of DVDs, but then they also produce a lot of blank DVD media and a pretty darn good DVD burner. If they didn't want people to copy DVDs, why give us the tools to do so? Here's why - at $19 to $25 per DVD or up to over a $100 for some box sets, not many people can afford to buy the movies/sets. Enough do for the companies to turn a large profit, but not as many as they would like. Solution - provide blank media and burners. While they make 10 million off a particular movie in original sales, they make another 20 million off blank media and burners sold to folks that are burning their own copies. Thus they make $30 million instead of $10. Occassionally they need to bust someone just to keep enough mystery and intrigue in the activity or there would not be the thrill factor to encourage more folks to participate (kind of like liquer/tobacco companies supporting anti-teen drinking/smoking advertising by saying kids shouldn't drink but then directing most of their advertising to that market). What does irk them greatly are the folks that make movies on DVD and sell them for money (especially the Asian/European bootlegs and camcorder in the theater types. I've never owned an IPOD, never even made an MP3, never downloaded a movie...why buy a show you can only possess for a short time until you need to delete it to free up space? Why would anyone want to watch a movie on a 2 inch screen? IMAX on iPod? Get real. Rent/Borrow the DVD, dub it to DVDR, watch it at your convenience, and if you need to travel, get a portable DVD handheld with a 10 inch screen or bigger or watch it on a laptop.

3015.9.2006 18:38

Who would've ever thought of that? Watching a DVD on your iPod! What a great idea! Why didn't I think to do that say about a year ago?! Oh, wait....I have been doing that for like three years now. Bit late to the show, aren't they? The funny part is that now I'll have to endure dozens of people coming up to me and showing me a movie that they "just put on their iPod" when my kids have had that movie on their iPod (and me on my Palm, Creative Zen, etc.) for over a year. Also, set-top box? Not impressed. I've had that for over a year, too -- it's called GBPVR on a HTPC broadcast throughout my house via MediaMVPs and now GBPVR even has a client option. zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz....wake me up when Apple actually comes up with something original. What's pathetic is that people were doing this for quite a while on their Video iPods. I guess they decided to make some money off it. Better late than never.

3116.9.2006 8:08
Ballpyhon
Inactive

Quote:
GernBlan (Newbie) 15 September 2006 22:38 _
Who would've ever thought of that? Watching a DVD on your iPod! What a great idea! Why didn't I think to do that say about a year ago?! Oh, wait....I have been doing that for like three years now. Bit late to the show, aren't they? The funny part is that now I'll have to endure dozens of people coming up to me and showing me a movie that they "just put on their iPod" when my kids have had that movie on their iPod (and me on my Palm, Creative Zen, etc.) for over a year.

Also, set-top box? Not impressed. I've had that for over a year, too -- it's called GBPVR on a HTPC broadcast throughout my house via MediaMVPs and now GBPVR even has a client option.

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz....wake me up when Apple actually comes up with something original. What's pathetic is that people were doing this for quite a while on their Video iPods. I guess they decided to make some money off it. Better late than never.

@ GernBlan

NO WAY!!!! I thought you could only do that with a DVD player! LOL. just think for the last 7 or so years people have been going to their mail boxes to grab the netflix rentals. now they don't even have to get up to watch a movie.

The other day i went to blockbuster, rented a movie, came home and ripped the movie to my PC. after that I converted it to a format i could use on my iPod. I only spent $0.00 (unlimited rentals @ Blockbuster). Just think now i can go out and spend $500+ on iGarbage, only to watch a movie in a newer format. WOOHOO!!!

@jziman

I almost forgot to mention, I bought one of those iToliets. that thing is AWESOME. I don't have to get up to crap now. This rocks, not only do i not have to get up to go to the bathroom, now i dont have to get up to watch a movie either. All i need now is an irefrigerator.
This message has been edited since its posting. Latest edit was made on 16 Sep 2006 @ 8:15

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