NBC Universal CEO Jeff Zucker wasted no time on commenting about YouTube's failure to implement copyright protection technology after replacing Robert Wright. "YouTube needs to prove that it will implement its filtering technology across its online platform. It's proven it can do it when it wants to...They have the capability. The question is whether they have the will." he said.
YouTube and NBCU reached an agreement last year to allow selected content from NBC to appear on the YouTube site, but NBCU also had said it will hold YouTube to its promise to implement copyright controls. Last September, YouTube had agreed to meet NBCU's requests within a matter of months.
"By the end of the year," a company statement read at the time, "professional content creators, including record labels, TV networks and movie studios, will have the opportunity to authorize the use of their content within the YouTube community by taking advantage of YouTube's new tools and architecture. YouTube has been actively working on the operational details and building the infrastructure for this innovative new framework."
There has been speculation that Zucker's company may be planning to create its own YouTube-like service. NBC was among a group including Viacom, CBS, and Fox Interactive that planned a YouTube rival, but talks apparently were broken off before they even started.
Source:
Betanews
"By the end of the year," a company statement read at the time, "professional content creators, including record labels, TV networks and movie studios, will have the opportunity to authorize the use of their content within the YouTube community by taking advantage of YouTube's new tools and architecture. YouTube has been actively working on the operational details and building the infrastructure for this innovative new framework."
There has been speculation that Zucker's company may be planning to create its own YouTube-like service. NBC was among a group including Viacom, CBS, and Fox Interactive that planned a YouTube rival, but talks apparently were broken off before they even started.
Source:
Betanews
