Jason Reindorp, the head of marketing for Microsoft's Zune, has made comments hinting that Microsoft is on the verge of a deal to sell EMI's music catalogue without DRM through their Zune platform.
As Mr Reindorp said: “We've been saying for a while that we are aware that consumers want to have unprotected content.
“This does open things up a little bit. It potentially makes the competition more of a device-to-device or service-to-service basis, and will force the various services to really innovate.”
EMI did not confirm but a spokesman did say: “Negotiations with other platforms, such as Zune, are ongoing.”
Zune is a direct competitor of the Apple iPod and EMI's announcement earlier this week to sell DRM free music on iTunes has surely prompted Microsoft to hastily try to emulate.
Source:
Timesonline
“This does open things up a little bit. It potentially makes the competition more of a device-to-device or service-to-service basis, and will force the various services to really innovate.”
EMI did not confirm but a spokesman did say: “Negotiations with other platforms, such as Zune, are ongoing.”
Zune is a direct competitor of the Apple iPod and EMI's announcement earlier this week to sell DRM free music on iTunes has surely prompted Microsoft to hastily try to emulate.
Source:
Timesonline
