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Label creates Vinyl-MP3 hybrid

Written by Andre Yoskowitz (Google+) @ 16 May 2007 13:49 User comments (5)

Label creates Vinyl-MP3 hybrid First Word Records, an independent label from the U.K., has introduced a new idea in an effort to boost sales. A vinyl record that includes downloadable MP3s.
The new product, named DigiWax, should help FWR, mainly because thier primary customers are DJs.

The records are double-weight vinyl discs that each come with a unique code. With that code, the buyer can download a DRM-free 320Kbps version of the track.

The new product makes alot of sense to FWR, as DJs always want top quality for their media and so they will purchase the physical media. A digital track however, is very convinient and can be used in mixing and other endeavors. Also, it is almost impossible to lose if backed up properly and easier to carry then a vinyl.

FWR's founder talked about the reason for DRM-free music: "Once a customer has paid for the track they should be free to play it in any player," he says. "Making a legal, paid-for version of the file less useful than a copied or pirated one doesn't make sense."

He also noted that DRM made tracks unplayable in software used by DJs, such as Serato.

FWR sells their music on iTunes, Napster and Clickgroove and sees the new hybrid as an extension of choice. "This is just a little something extra for the true vinyl fans and collectors," he added.

Source:
Wired

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5 user comments

116.5.2007 14:53

Now, If only Hollywood would follow suit with movies! Let me buy a DVD AnD give me a link to download the movie for my ArchOs/iPod. Watermark it if you have to, but keep it DRM free.

216.5.2007 16:19

Wow, that is a really cool idea. I hope this catches on with other things.

317.5.2007 19:04

It would be a great new feature for dj's well done.

419.5.2007 8:02

This is a great concept. The sales philosophy is one than needs to expand to other companies.

If I pay money for something, I should be able to do whatever I want with it. If I bought a bunch of CDs and started to play Frisbee with them, who are the RIAA to say that I am not using their product in its intended form?

519.5.2007 21:18

FINALLY!!!!

An anti-piracy move that DOESN'T criminalize the customer! Why has it taken THIS long for them to come up with this???

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