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Disney and Panasonic taking Blu-ray on the road

Written by Rich Fiscus (Google+) @ 20 Jul 2007 6:15 User comments (10)

Disney and Panasonic taking Blu-ray on the road In August Walt Disney Studios will be promoting Blu-ray releases on a 18 stop marketing blitz they're calling Disney's Magical Blu-ray Tour, which will be sponsored by Panasonic.
In a statement, Dick Cook, chairman of the Walt Disney Studios said “Disney has always put consumers first, and we are here to help everyone understand this amazing new technology.” He also adds “It is imperative that we continue to educate and engage consumers as to the advantages and exciting features that are unique to the Blu-ray disc format.”

If these events sound more like a sales pitch than an educational event it should come as no surprise given that they're bankrolled by one of Blu-ray's primary patent holders, Matsushita (owner of the Panasonic brand), and put on by one of the format's most vocal supporters among entertainment companies.

Event participants will get a first look at previews of HD versions of Disney/Pixar’s “Cars” and Disney’s “Meet the Robinsons,” as well as an opportunity to play the interactive “Liar’s Dice” game from “Pirates of the Caribbean: Dead Man’s Chest.”

The tour will be stopping in Canoga Park, Costa Mesa, San Diego and San Francisco, Calif.; Portland, Ore.; Seattle; Minneapolis; Chicago; St. Louis; Washington, D.C.; Long Island, N.Y.; Boston; Philadelphia; Indianapolis; Atlanta; Houston and Austin, Texas; and Phoenix between August 17 and December 23 of this year.

Source: TV Week

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10 user comments

120.7.2007 7:49
26r0cK
Inactive

What does Toshiba have anything to do with this article or the title? Im lost here.

220.7.2007 8:00
vinny13
Inactive

Originally posted by 26r0cK:
What does Toshiba have anything to do with this article or the title? Im lost here.
lmao

320.7.2007 9:11

Quote:
Disney and Toshiba taking Blu-ray on the road
20 July 2007 10:15 by vurbal

In August Walt Disney Studios will be promoting Blu-ray releases on a 18 stop marketing blitz they're calling Disney's Magical Blu-ray Tour, which will be sponsored by Panasonic.


Disney and Toshiba????

As the format's supporters at avsforum would say:

"This is very good news for HD DVD."

420.7.2007 9:28

I think it should say Disney and Matsushita taking Blu-ray on the road. But I guess that does not have the same ring to it

520.7.2007 9:39
diabolos
Inactive

Disney and Panasonic?

Ced

620.7.2007 21:48

Originally posted by 26r0cK:
What does Toshiba have anything to do with this article or the title? Im lost here.

No, I am. Mostly it has to do with an author thinking one thing and typing another. Thanks for the catch.

721.7.2007 9:31

OH NO,I just packed up all my VHS. Next I have to pack up my DVDS.
I do know I can still play my old DVDs on a new Blu-ray player. I think I can?
What's Next. BC

821.7.2007 17:34

Toshiba? Thought they supported HD not BluRay. An didn't know Panasonic supported BluRay. Took my Toshiba in for repairs and the repair coordinator stated "Good, it's not a Sony." And the local auto stereo shop told me Sony makes Pioneer and Dual. For WalMart. Panasonic AND Sony supporting BluRay. VHS and BETA all over again. And I haven't put all my casettes on cd as yet. HD and BLURAY car players?

923.7.2007 3:31

This is nothing new just another advertising campaign.

1016.8.2007 15:48

For these big companies, it is just another day another dollar.

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