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ABC to push last hour of morning show through alternate channel

Written by Rich Fiscus (Google+) @ 05 Sep 2007 6:49 User comments (4)

ABC to push last hour of morning show through alternate channel ABC's Good Morning America is trying out a new model to expand their show. A week before NBC rival Today expands from three to four hours, Good Morning America is adding an hour to their show. The catch is you may not be able to see it.
Although the ABC News Now service is available as a cable channel in a tiny percentage of US homes, most would have to get it from their broadband internet or mobile phone provider.

ABC's dilemna is a product of their own success. Since "Live with Regis and Kelly", which immediately follows Good Morning America, is a successful show there was no way to add the additional hour of programming on the television network.

By moving the extra hour to a less traditional outlet like ABC News Now, they may have inadvertantly found a new distribution model. Supplementing a free product with paid "extras" may be a good way to get additional revenue from popular shows.

Of course, it may be that there isn't enough interest in their news service for this move to have an impact on consumers.

Source: Yahoo News

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4 user comments

15.9.2007 8:03

Interesting concept. I wonder if there will be any exclusive content in the final hour?

25.9.2007 8:15

Do we really need more NEWS who cares that NBC added an hour just one more hour of self made misreported gossip. Regis and Kelly is pretty much the only thing to watch during the day and that isnt saying much about daytime TV. If NBC had an hour of pissing in the wind would ABC feel the need to add that to their scheduling? They are just a bunch of sheep following the leads of others heaven forbid they would come up with something on their own.

36.9.2007 4:03
cousinkix
Inactive

Quote:
Do we really need more NEWS who cares that NBC added an hour just one more hour of self made misreported gossip.
These network morning shows are little more than celebrity gossip and BS called news. All of them are boring. So is the FOX and Friends show most of the time; which is LIVE in all 4 time zones. I wouldn't miss any of them...

410.9.2007 16:17

Nature of competition.

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