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UK analysts predict no end in hi-def format war in sight

Written by Rich Fiscus (Google+) @ 17 Sep 2007 10:07 User comments (8)

UK analysts predict no end in hi-def format war in sight Media analysts at Screen Digest believe that Blu-ray and HD DVD will both be around until at least 2011, and suggests that studios supporting only one or the other will only be harming their own bottom line.
"Christmas 2007 is going to be critical for the hi-def video business," says Richard Cooper, Screen Digest Video Analyst. "Both formats will be seeking to secure consumer buy-in to their proposition during the critical holiday season but with so much at stake on both sides we think it is highly unlikely that one format will emerge as the winner." He added "We believe that eventually most will decide to offer their titles on both HD DVD and Blu-ray in order to maximize their returns."

With all the rhetoric from supporters of both formats, it's easy to miss the fact that neither has sold enough hardware or content to be close to claiming victory. Many consumers don't have the hi-def displays required to take advantage of either format, and even among those who do confusion is rampant about what they are. Recent surveys indicate a commonly held misconception that a standard DVD player already supplies hi-def content when connected to an HDTV.

Adding to the confusion is competition from other formats like HD VMD, as well as from VOD, DVR, and IPTV offerings. Unless things change during this year's holiday season, consumers may continue to ignore both self-declared winners in favor of other alternatives.

Source: Variety

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8 user comments

117.9.2007 11:22

I like the download for free alternative. These 2 groups had a chance to work things out before they decided to wage war on the consumer, they couldn't come to an agreement because there was more money to be made 1 winner(licensing). Now they aren't going to get any or my money.

This message has been edited since its posting. Latest edit was made on 17 Sep 2007 @ 11:26

217.9.2007 13:58

While full scale boycott is worth while Hdvd is not that bad its no worse than DVD, with BD+ BR is practically crippled add the cost its a slow cripple (ZOMG like zippy!)

Anyway the HD format is mixed blessing at best with the way tech advancing by the time BR and Hdvd settle their fight someone else will replace it, for now avoid at all cost or wait till you can get both BR and HDvd player for under 400-500 total.

317.9.2007 14:44
hughjars
Inactive

We'll see, there are those who think it's all just a matter of time, Warner is (according to some) going HD DVD exclusive in the new year.

If that happens & HD DVD gets the sales low cost players and having the most content ought to bring it then this could all be over a hell of a lot sooner than some imagine.

Afterall, big deal what the 'Media analysts' or 'Market analysts' 'believe' (today), no matter how informed some imagine themselves to be it's all just trying to play guessing games about something that cannot actually be known (the future).

417.9.2007 15:08

Originally posted by hughjars:
We'll see, there are those who think it's all just a matter of time, Warner is (according to some) going HD DVD exclusive in the new year.

If that happens & HD DVD gets the sales low cost players and having the most content ought to bring it then this could all be over a hell of a lot sooner than some imagine.

Afterall, big deal what the 'Media analysts' or 'Market analysts' 'believe' (today), no matter how informed some imagine themselves to be it's all just trying to play guessing games about something that cannot actually be known (the future).
'Market analysts' maybe if they can see the future LOL

But its going to take 3 more years of this to get things settled.

If sony drops the PS3 to 400 then prehaps they will start effecting BR price changes along with it, if thats the case it will be a new ball game if not BR will have a a very hard time price matching a "equal" competitor.

517.9.2007 18:13

There is no end in sight. I agree with zippy that a new format that's "superior" to both will be the only thing that will end this. I disagree to avoid either as I can get imports of almost all of the blue-ray exclusive movies that I like on HD-DVD, apocalypto, underworld, ghost rider ect. If you already have an expensive HDTV why wait till after the thing is dead to go HD?

This message has been edited since its posting. Latest edit was made on 17 Sep 2007 @ 18:15

621.9.2007 20:14

That's the reason I recently spent my money on an excellent upconverting DVD player that is also capable of playing DVIX. I'm gonna sit this war out.

724.9.2007 14:42

the way that both formats will win is when the companies like samsung and LG bring out the dual format players. its as simple as that.

824.9.2007 19:51

At a relative low price...

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