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Sony will install 54 digital projectors in AMC Theaters

Written by Andre Yoskowitz (Google+) @ 22 Oct 2007 22:32 User comments (20)

Sony will install 54 digital projectors in AMC Theaters Sony has said they will be installing 54 digital projectors into AMC movie theaters that have about 4x the resolution of home theater projectors.
The system, the CineAlta SXRD 4K digital cinema, will be placed in "12 screens in Dallas, 14 screens in Indianapolis, 16 screens in Riverside, and 12 screens in San Diego."

The systems involved will include the Sony SRX-R210 10,000 lumen model as well as the SRX-R220 18,000 lumen projector. The company says the systems were created specifically for use in movie theaters and that they would be paired with Sony LMT-100 Media Block Servers.

The projectors are capable of 8.8 MP resolutions which is equal to 4096 x 2160 pixels. That is four times the resolution of common HD home theater systems.

“This inaugural effort with AMC Entertainment is the latest example of the exhibition and motion picture industries’ continued adoption of 4K digital cinema technology,”
said John Scarcella, president of Sony Electronics’ Broadcast and Business Solutions Company.

Its good to see movie theaters moving more towards digital projections and I hope to see the trend continue into the future.

Source:
Dailytech

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20 user comments

122.10.2007 23:19

hell yes riverside is where i go to college!!thats where imma go see my movies muahaha

222.10.2007 23:43

finally! movies at the theaters looked like crap compared to dvds, hopefully they have equal or better quality to dvds or hd-dvd/bluray.

322.10.2007 23:48

could this mean an increase on the movie ticket?

422.10.2007 23:50

Originally posted by Pride1:
could this mean an increase on the movie ticket?
darn..good question...i sure hope not...otherwise theyll have to blame low box office sales on..something else again

523.10.2007 0:42

I really don't think they will increase movie ticket prices many ppl are all ready waiting for movies to come out on DVD and Theater audiances are down historicly so why would they want to push more customers away? But these are the same ppl who head orgs like the MPAA so....

623.10.2007 0:57
WierdName
Inactive

Wow, it's nice to see some effort towards actually giving the consumer what they pay for. Although, it won't effect me because I'm nowhere near any of those places.

723.10.2007 6:20
BIGnewb
Inactive

i hate how in movie theatres,when a movie's playing,that like random grey dots appear.it's not easy to recognize but sometimes you can catch it.and people who tape movies are happy about this because now their shit quality movies wont look half as bad :P

823.10.2007 9:27

Shame that actual Movies probably won't live upto that High resolution for a while,so it's detailed grain or blocking unless your on the back seats but then you're probably not watching the film anyway :P
I was hoping that 3D would make a comeback what with the High resolutions and all.There is just not enough incentive for me to go back to cinemas unless they can get the WOW factor back.
Also maybe this is the beginning of Sony's plan to upgrade it's own
Full-HD slogan with something else down the line like TrueRealHonestlyFull HD or something... ;D

923.10.2007 9:45

Originally posted by Pride1:
could this mean an increase on the movie ticket?
It could actually mean a drop in prices as the industry would be saving money. Films are originally in digital and then placed on the reels which are expensive and time consuming.

1023.10.2007 11:41

How do I get some used projectors!!!???

1123.10.2007 13:13

Are movies even filmed at 4096 x 2160 resolution? Are they just upconverting the movie?

Yeah, I'm more excited about the 3D technology they want to put in theaters, maybe that will be enough to get me to buy a ticket. Haven't been in a movie theater is over 5 years.

1223.10.2007 15:50
vinny13
Inactive

I hate movie theaters. They make me so sick! They're as bad as the RIAA!

$10.00 for a ticket? As if that wasn't bad enough. $15.00 for a little bag of popcorn and a drink? WTF is with this system? No wonder everyone is a pirate...

1323.10.2007 18:50

vinny13 get yourself a wife, they have the purses to put those drinks in (mine will). I am the same way about those prices, they steer me away from paying to see the movie when the dvd is only a few months later.

1423.10.2007 19:14

this camera will also shoot laser beams at you if you try to record theater movies

1523.10.2007 19:40
WierdName
Inactive

Originally posted by sssharp:
vinny13 get yourself a wife, they have the purses to put those drinks in (mine will). I am the same way about those prices, they steer me away from paying to see the movie when the dvd is only a few months later.
Psh, wife? I'm 17 and all I need is a slightly bigger jacket. Just get something a little bigger and you'll have space to put your soda, junkfood, portable gaming device in case the movie sucks, etc. And no, if the movie sucks, don't walk out. You payed for that movie, you're going to sit there for it. It's not like you get a refund for leaving early.

1624.10.2007 10:19

Quote:
It could actually mean a drop in prices as the industry would be saving money. Films are originally in digital and then placed on the reels which are expensive and time consuming.
=/ films are filmed on film.... Then they go digital and use NLE(like Avid) and special effects, and then it's back to film. Not to bust balls, but films are originally on film. Your exception is HD which isdigital, then printed to film. But film is far more popular than HD today.

1724.10.2007 11:22

Quote:
Quote:
It could actually mean a drop in prices as the industry would be saving money. Films are originally in digital and then placed on the reels which are expensive and time consuming.
=/ films are filmed on film.... Then they go digital and use NLE(like Avid) and special effects, and then it's back to film. Not to bust balls, but films are originally on film. Your exception is HD which isdigital, then printed to film. But film is far more popular than HD today.
You make a good point, but as you said..."then its back to film"...why not just cut out the added expensive step?

1824.10.2007 11:42

Originally posted by BludRayne:
Are movies even filmed at 4096 x 2160 resolution? Are they just upconverting the movie?
Here's a good article on this:

"How many pixels are there in a frame of 35mm film?"

http://pic.templetons.com/brad/photo/pixels.html

Quote:
What this means is that a 5300 x 4000 digital camera would produce a shot equivalent to a scan from a quality 35mm camera -- provided you could get more than 8 bits per pixel. You could blow up the 35mm shot a little bit more and see a little bit more, but only at the cost of producing a grainy image. Chances are a 3000 x 2000 digital camera would match the 35mm for a good percentage of shots.

In addition for motion pictures:

Quote:

35 mm original camera negative motion picture film can resolve up to 6,000 lines.

Sequences from newer films are scanned at 2,000, 4,000 or even 8,000 columns (line measured the other directions), called 2K, 4K and 8K, for quality visual effects editing on computers.

http://en.wikipedia.org/wiki/Image_resolution

In other words, there's no upconversion going on since 35mm film has the ability to store more information.
This message has been edited since its posting. Latest edit was made on 24 Oct 2007 @ 11:50

1924.10.2007 17:18

Quote:
Its good to see movie theaters moving more towards digital projections and I hope to see the trend continue into the future
My sentiments exactly.

2025.10.2007 9:05

I don't even bother going to the cinema anymore. Besides the poor movies lately, the lower-quality picture, annoying audiences (usually teenagers txting throughout the movie; you know, those bright squares alight in front?), high prices all conspire to drive me away from the theaters.

I just wait a couple of months for the DVD and rent it for $1.

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