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ESPN to sell content on Xbox Live

Written by Rich Fiscus (Google+) @ 05 Nov 2007 10:01 User comments (5)

ESPN to sell content on Xbox Live Disney owned ESPN has entered into an agreement with Microsoft to provide content for the company's Xbox Live download service. "Establishing this relationship with Microsoft on Xbox 360 provides an innovative way to reach our target demographic," said Matt Murphy, senior veep of digital video distribution for Disney and ESPN Media Networks.
Series like the cable network's coverage of The World Series of Poker and video game oriented reality show Madden Nation will be offered, as well as coverage of ESPN's annual Xbox Summer Games. The same programming is already being sold on iTunes.

"This is only the second deal ESPN has done regarding electronic sell-through, and we think it's a fantastic match for our platform and our consumer base, many of whom are avid sports fans," said Ross Honey, senior director of the media and entertainment group at Microsoft. "At the end of the day, most of our consumers are young males," Honey said. "You have a perfect match here."

Sources:
Variety
Reuters
Associated Press

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5 user comments

15.11.2007 12:51
vinny13
Inactive

Just another way for them to get at your money...

25.11.2007 15:53

Originally posted by vinny13:
Just another way for them to get at your money...
I am surprised EA will let them :P

36.11.2007 2:57

Okay... so let's pay to watch people play games? Why not play the damn game!

49.11.2007 19:50

This doesn't make sense to me, but those guys at ESPN know how to make money out of anything, so I can't doubt them.

522.11.2007 3:51

Another pointless marketing scheme.

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