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Warner staying dual-format in HD war

Written by Andre Yoskowitz (Google+) @ 05 Nov 2007 15:31 User comments (4)

Warner staying dual-format in HD war Although rumors have been swirling for weeks that it would be moving from dual format to Blu-ray, Warner has said that is has no plans to turn away from dual-format and instead pledged a strong line-up for both formats for the upcoming year.
Many of the rumors started due to a Home Media Magazine article last week in which Warner VP of High-Definition Media, Dan Silverberg made the following quotes:

"One thing that may be changing is our strategy,"
Silverberg was quoted as saying. "When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide -- so the notion of staying in two formats for the duration is something we are re-evaluating."

Silverberg was then quoted as saying "we can definitely talk Blu-ray" and that Warner is "committed to the format", quotes that suggest the company would be moving to Blu-ray.

Now however, Jim Noonan, SVP of Strategic Promotion and Communication for Warner Home Entertainment Group is saying that Silverberg's remarks were "misquoted and misconstrued."

"I can tell you that Warner's position has not changed, and I know that Dan did not intend to suggest that wasn't the case. We support both formats and we have made no decision to alter that policy, nor are there any such announcements coming, or being planned," added Noonan.

"Like any major company, we are always reviewing our strategies in every aspect of our business, it is what smart companies do. I can't say what may happen five, ten years down the line. But right now, Warner Bros. has made no decision to change course. We are still onboard with both formats, and will continue [with a strong line-up of new releases and catalog titles], just as we have in the past in supporting HD DVD and Blu-ray."


Source:
HD Digest

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4 user comments

15.11.2007 20:16
BIGnewb
Inactive

im tired of these rumors.one time someone says they're going hd-dvd and next time they're saying blu-ray.who the hell cares.tell me in 2010 who wins and ill write something informative and my 2 cents.

25.11.2007 23:11

interesting...

35.11.2007 23:12

Double post.

This message has been edited since its posting. Latest edit was made on 05 Nov 2007 @ 23:12


424.11.2007 16:32

Quote:
"One thing that may be changing is our strategy," Silverberg was quoted as saying. "When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide -- so the notion of staying in two formats for the duration is something we are re-evaluating."

Silverberg was then quoted as saying "we can definitely talk Blu-ray" and that Warner is "committed to the format", quotes that suggest the company would be moving to Blu-ray.
To me neither of these quotes sway one way or the other they are both on the fence in regards to these quotes. I do feel a choice will be made eventually by the companies not by the consumers because it will come down to not how low the prices go down for the consumers but how cost effective it will be for retailers.

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