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Blowtorch movie venture to make movies more interactive

Written by Rich Fiscus (Google+) @ 16 Nov 2007 12:49 User comments (4)

Blowtorch movie venture to make movies more interactive A new Hollywood venture called Blowtorch has raised $50 million to supply eight movies, either original or purchased, that will include elements requiring viewers to have their mobile phones on.
The first feature produced for Blowtorch will be produced by the company's chief executive, Paul Schiff. Schiff is an established producer with credits on films including Rushmore, Date Movie, and PCU. The company is aiming for a release date in April of next year. "What we do contemplate is to give our audience the ability to be involved," Schiff told Reuters. "Our audience is fragmented and less reliable, harder to find."

Digital advertising executive Kelly Rodriqes, co-founder of the company, said "We want to create a hybrid of a content distribution or media business with ... a place where opinions are valued." He added "We ask you to turn your phone on. We want to encourage you to potentially communicate with people in the theater."

Rodriquez mentioned possibilities for interaction with the audience before and during production, as well as directly in the theater where viewers could offer feedback without leaving the theater.

Source: Reuters

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4 user comments

116.11.2007 16:33
quanch
Inactive

for free xbox 360 go here http://www.i'manidiot.com edited by ddp

This message has been edited since its posting. Latest edit was made on 17 Nov 2007 @ 13:26

217.11.2007 12:19
pstamer
Inactive

quanch (Newbie) 16 November 2007 16:33
for free xbox 360 go here http://www.i'manidiot.com edited by ddp
Enough of that free xbox360 sht already. About the interactive movie thing; I think it's a great and interesting idea.

This message has been edited since its posting. Latest edit was made on 17 Nov 2007 @ 13:26

317.11.2007 12:30
quanch
Inactive

it is real all youve gotta do is an offer

411.12.2007 16:53

This is a intresting concept i would like to see how this would work??

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