AfterDawn: Tech news

Sony lowers development kit prices

Written by Dave Horvath @ 19 Nov 2007 10:52 User comments (31)

Sony lowers development kit prices Sony seems to has made a habit out of slashing its prices. Earlier this season, Sony brought out the 40Gb PS3 which brought a much needed surge in sales for the struggling console. Now, Sony wishes to lure more third party game developers into their midst by slashing the price of their development kits in half.
Although the predecessor of the PS3 was a dominant force in the console gaming market, its no secret that the PS3 has had a hard time moving units. It wasn't until it slashed the prices on its console that it saw successful sales numbers. In fact, in the week beginning November 5, Sony actually outsold this generation's juggernaut, the Nintendo Wii by some 20,000 units.

With lowering the price of the developer's kit for the PS3, Sony now hopes to expand on its library of games by hoping third-party developers will have an easier time making quality titles for their flagship console.

Source:
BBC

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31 user comments

119.11.2007 11:25

They must be desperate for games. Thats a little amusing. They should have had the price lower from the start. I guess the allure of the PS3 isn't enticing enough for developers to spend on the dev kit.

219.11.2007 12:00

I doubt this will result in more exclusives, rather the PS3 will get more ports that are already going to Wii and 360. The more ways for the devs to make money, the better.

319.11.2007 12:01

All i will say to this article is blah blah blah. Its always some new speculation that the PS3 is going to fail i dont really see it.

419.11.2007 12:14

Originally posted by spydah:
All i will say to this article is blah blah blah. Its always some new speculation that the PS3 is going to fail i dont really see it.
Exactly where in the article does it state that anyone believes the PS3 is going to fail? If nothing else, it celebrates the fact that the PS3 is finally gaining steam in the market.

519.11.2007 12:15
nobrainer
Inactive

Arrogance + Extortionate Price + 0 Worthy Games That cant be found on other offerings = Failure!

The problem now is just how complex titles are and most smaller studios simply cant afford to produce games the independent titles anymore, gone are the days of populous and other timeless classics that were wrote in the bedroom!

619.11.2007 12:34

Originally posted by spydah:
All i will say to this article is blah blah blah. Its always some new speculation that the PS3 is going to fail i dont really see it.
This article isn't speculation its a good move by Sony to do this to get more 3rd Party games & hush 3rd party dev's crying about the cost of development for the PS3.At least they are doing something than nothing.


Originally posted by Sprodigy:
I doubt this will result in more exclusives, rather the PS3 will get more ports that are already going to Wii and 360. The more ways for the devs to make money, the better.
Sony don't have to depend on 3rd party exclusive titles like Nintendo & Microsoft, Sony 1st party studio is bigger than Nintendo & Microsoft 1st party studio combine.Sony console don't live or die base off what 3rd party's do.
This message has been edited since its posting. Latest edit was made on 19 Nov 2007 @ 12:38

719.11.2007 13:29

Quote:
Originally posted by spydah:
All i will say to this article is blah blah blah. Its always some new speculation that the PS3 is going to fail i dont really see it.
Exactly where in the article does it state that anyone believes the PS3 is going to fail? If nothing else, it celebrates the fact that the PS3 is finally gaining steam in the market.
I wasnt referring to this article directly i was responding early to all the comments i know will come up as soon as people read this. Just like any article that hits on this site people automatically assume that when Sony has a issue with the PS3 its going to fail or they wait it to fail.

819.11.2007 13:32

Quote:
Quote:
Originally posted by spydah:
All i will say to this article is blah blah blah. Its always some new speculation that the PS3 is going to fail i dont really see it.
Exactly where in the article does it state that anyone believes the PS3 is going to fail? If nothing else, it celebrates the fact that the PS3 is finally gaining steam in the market.
I wasnt referring to this article directly i was responding early to all the comments i know will come up as soon as people read this. Just like any article that hits on this site people automatically assume that when Sony has a issue with the PS3 its going to fail or they wait it to fail.
Just so you understand i was being sarcastic. No matter what good strides they make people will jump on and go way off topic every time.

919.11.2007 13:44
nptwenty
Inactive

Quote:
Originally posted by spydah:
All i will say to this article is blah blah blah. Its always some new speculation that the PS3 is going to fail i dont really see it.
This article isn't speculation its a good move by Sony to do this to get more 3rd Party games & hush 3rd party dev's crying about the cost of development for the PS3.At least they are doing something than nothing.


Originally posted by Sprodigy:
I doubt this will result in more exclusives, rather the PS3 will get more ports that are already going to Wii and 360. The more ways for the devs to make money, the better.
Sony don't have to depend on 3rd party exclusive titles like Nintendo & Microsoft, Sony 1st party studio is bigger than Nintendo & Microsoft 1st party studio combine.Sony console don't live or die base off what 3rd party's do.
If sony 1st party studio is so great where are the games they promised? They said there will be 300 games by the end of this year with lots of PS3 exclusives.

1019.11.2007 14:15
hughjars
Inactive

Wow, I wonder where the 'desperation' claims are now, huh?

Things really aren't looking good for the 3rd placed console
(which, despite all the spin, has been firmly stuck in 3rd place ever since it launched).

Sony haven't had the sales they claimed (they were caught out lying on that one)

http://www.gamedaily.com/articles/news/p...fter-all/18578/

and the small short recent rise in sales they did see has now levelled off again.
http://www.xbitlabs.com/news/multimedia/...0_Down_NPD.html

Now this.

Nevermind, I'm sure the fanclub will be along with the permanent claims of better things to come by this time next year
(just like they said about a year ago..... and all this year).

Quite amusing really.

1119.11.2007 15:29

I think what did it for me was at launch time the (then current head of games div) not only smuggly revealed the ridiculous prices of the PS3 units. But then went on to say they're going to let developers all their own prices on games too. And that he could clearly see games for the PS3 in the $80 to $100 range.

I actually read that article here on after dawn and was like......WTF!?

If i shell out $700 for the system...i'll be damned if i pay $80 or $100 for a game.
No big suprise when the PS3 launched as a failure they fired that A-hole and instead of pricey games...we have nearly none. And now they are practically begging people to buy the system and developers to make games. I'm a Sony fanboy...but i'm soooo glad they are eating crow on this system. They really slaped gameers in the face with those insane launch claims.

1219.11.2007 15:42

Quote:
Quote:
Originally posted by spydah:
All i will say to this article is blah blah blah. Its always some new speculation that the PS3 is going to fail i dont really see it.
This article isn't speculation its a good move by Sony to do this to get more 3rd Party games & hush 3rd party dev's crying about the cost of development for the PS3.At least they are doing something than nothing.


Originally posted by Sprodigy:
I doubt this will result in more exclusives, rather the PS3 will get more ports that are already going to Wii and 360. The more ways for the devs to make money, the better.
Sony don't have to depend on 3rd party exclusive titles like Nintendo & Microsoft, Sony 1st party studio is bigger than Nintendo & Microsoft 1st party studio combine.Sony console don't live or die base off what 3rd party's do.
If sony 1st party studio is so great where are the games they promised? They said there will be 300 games by the end of this year with lots of PS3 exclusives.

Your talking about the statement that was made at E3.Its has been corrected Sony was saying 300 games First & Third party studios.Plus the year don't end to March.

Originally posted by Hughjars:
Wow, I wonder where the 'desperation' claims are now, huh?

Things really aren't looking good for the 3rd placed console
(which, despite all the spin, has been firmly stuck in 3rd place ever since it launched).

Sony haven't had the sales they claimed (they were caught out lying on that one)

http://www.gamedaily.com/articles/news/p...fter-all/18578/

and the small short recent rise in sales they did see has now levelled off again.
http://www.xbitlabs.com/news/multimedia/...0_Down_NPD.html

Now this.

Nevermind, I'm sure the fanclub will be along with the permanent claims of better things to come by this time next year
(just like they said about a year ago..... and all this year).

Quite amusing really.

Okay if Sony lower prices they are desperate but if they don't they are arrogant.Which one is it? Your Premature on this issue when both console hit year 3 & 4 then we can make claims like this but right now PS3 is 1 year & 1 day old.Sony has alot of steam right now there 40gig sku out sold Wii in Japan last week the PS3 is out selling 360 in Eup which is not surprise there.With a lot of Major titles coming 08 & 09 thing are going to get better for Sony before they get worst can Microsoft say the same with Halo behind them now ?
This message has been edited since its posting. Latest edit was made on 19 Nov 2007 @ 15:44

1319.11.2007 15:58
vinny13
Inactive

Originally posted by hughjars:
Wow, I wonder where the 'desperation' claims are now, huh?

Things really aren't looking good for the 3rd placed console
(which, despite all the spin, has been firmly stuck in 3rd place ever since it launched).

Sony haven't had the sales they claimed (they were caught out lying on that one)

http://www.gamedaily.com/articles/news/p...fter-all/18578/

and the small short recent rise in sales they did see has now levelled off again.
http://www.xbitlabs.com/news/multimedia/...0_Down_NPD.html

Now this.

Nevermind, I'm sure the fanclub will be along with the permanent claims of better things to come by this time next year
(just like they said about a year ago..... and all this year).

Quite amusing really.
So where does HD-DVD find it's way into this one?

lol ;P

1419.11.2007 16:06

Quote:
Quote:
Quote:
Originally posted by spydah:
All i will say to this article is blah blah blah. Its always some new speculation that the PS3 is going to fail i dont really see it.
This article isn't speculation its a good move by Sony to do this to get more 3rd Party games & hush 3rd party dev's crying about the cost of development for the PS3.At least they are doing something than nothing.


Originally posted by Sprodigy:
I doubt this will result in more exclusives, rather the PS3 will get more ports that are already going to Wii and 360. The more ways for the devs to make money, the better.
Sony don't have to depend on 3rd party exclusive titles like Nintendo & Microsoft, Sony 1st party studio is bigger than Nintendo & Microsoft 1st party studio combine.Sony console don't live or die base off what 3rd party's do.
If sony 1st party studio is so great where are the games they promised? They said there will be 300 games by the end of this year with lots of PS3 exclusives.

Your talking about the statement that was made at E3.Its has been corrected Sony was saying 300 games First & Third party studios.Plus the year don't end to March.

Originally posted by Hughjars:
Wow, I wonder where the 'desperation' claims are now, huh?

Things really aren't looking good for the 3rd placed console
(which, despite all the spin, has been firmly stuck in 3rd place ever since it launched).

Sony haven't had the sales they claimed (they were caught out lying on that one)

http://www.gamedaily.com/articles/news/p...fter-all/18578/

and the small short recent rise in sales they did see has now levelled off again.
http://www.xbitlabs.com/news/multimedia/...0_Down_NPD.html

Now this.

Nevermind, I'm sure the fanclub will be along with the permanent claims of better things to come by this time next year
(just like they said about a year ago..... and all this year).

Quite amusing really.

Okay if Sony lower prices they are desperate but if they don't they are arrogant.Which one is it? Your Premature on this issue when both console hit year 3 & 4 then we can make claims like this but right now PS3 is 1 year & 1 day old.Sony has alot of steam right now there 40gig sku out sold Wii in Japan last week the PS3 is out selling 360 in Eup which is not surprise there.With a lot of Major titles coming 08 & 09 thing are going to get better for Sony before they get worst can Microsoft say the same with Halo behind them now ?

NexGen76,


That was my whole sarcastic point on my earlier post. People will always rush to throw out their over stated opinions on Sony when the are righting whatever wrongs they may have made. Instead we get Sony is going to fail Sony doesnt have this Sony has DRM as if M$ dont have DRM too and the whole nine yards. It happens with every article posted.

1519.11.2007 16:12
vinny13
Inactive

Ya it's friggin' annoying how everyone rats on every article... Like this is good news and the first couple comments are just about how horrifying and cruel this is lol :S

1619.11.2007 16:16

NexGen, that's 08 and 09, still talking anywhere from 1-2 years off where this dog will be bleeding money and Sony will still have to find ways to "cut" from the price. They've already changed to the smaller chip manufacturing process, so I can't imagine there's much else they can eliminate from the equation (for the time being) that will help them gain any more of an edge.

Microsoft has already positioned their "Arcade" bundle up against the Wii, and I see that being a more aggressive move on their part. The Elite was a bogus idea, since the Premium now comes with HDMI as well.

A year into their respective launches, and the Wii is where Sony thought the PS3 would be: outselling the 360 each month and having a larger installed base.

To me, I think the handhelds overall are getting some of the best attention since there are more of those out on the market than all of the next gen consoles.

1719.11.2007 17:16

Originally posted by SProdigy:
NexGen, that's 08 and 09, still talking anywhere from 1-2 years off where this dog will be bleeding money and Sony will still have to find ways to "cut" from the price. They've already changed to the smaller chip manufacturing process, so I can't imagine there's much else they can eliminate from the equation (for the time being) that will help them gain any more of an edge.

Microsoft has already positioned their "Arcade" bundle up against the Wii, and I see that being a more aggressive move on their part. The Elite was a bogus idea, since the Premium now comes with HDMI as well.

A year into their respective launches, and the Wii is where Sony thought the PS3 would be: outselling the 360 each month and having a larger installed base.

To me, I think the handhelds overall are getting some of the best attention since there are more of those out on the market than all of the next gen consoles.
All i was saying is that its to early for either console to claim they have won or lose.Sony not bleeding like you think, lets not forget that PS2 & PSP are still in high demand also Sony getting crazy amount of money off there Bravia Lcd sets that are out selling all LCD sets.If you look at Microsoft there console numbers has dropped a lot & they have fail to meet numbers to the point they stop posting number prediction.08 is a month away & Sony know that this is going to be a long race neither console going to go away in the next 4 or 5 years so 08 & 09 is going to be a very telling point for Sony like year two was a telling point for 360.

1819.11.2007 17:18
vinny13
Inactive

What about when games become too big to fit onto a DVD-9? They're already having trouble with GTA4. The only problem that Sony is having with their games is that they are hard to code for, but the devs will eventually get used to it...

I think next years' line up for the PS3 is very strong... BTW. has Haze gone fully exclusive?

1919.11.2007 17:57

Quote:
Originally posted by spydah:
All i will say to this article is blah blah blah. Its always some new speculation that the PS3 is going to fail i dont really see it.
This article isn't speculation its a good move by Sony to do this to get more 3rd Party games & hush 3rd party dev's crying about the cost of development for the PS3.At least they are doing something than nothing.


Originally posted by Sprodigy:
I doubt this will result in more exclusives, rather the PS3 will get more ports that are already going to Wii and 360. The more ways for the devs to make money, the better.
Sony don't have to depend on 3rd party exclusive titles like Nintendo & Microsoft, Sony 1st party studio is bigger than Nintendo & Microsoft 1st party studio combine.Sony console don't live or die base off what 3rd party's do.
Listen to your self when you say that, why did the PS2 become the hit it was? games without full 3rd and 2nd party support it would have been like the Xbox, without full 3rd party support and strong 2nd party support(konami,sqaure,ect) the PS3 will be just another bloated over priced high end machine.

Now back to the article at hand, good they never should have had it at such a high price to start with you [b]NEVER [/b]rebuild a brand at cost.....

2019.11.2007 18:07

If Microsoft had CELL in their console,I've no doubt that they would of had the best tools for developers to make the most of it.
The games would of come faster and of better quality, no doubt about it,because they excel when it comes to development software.
What is reality is that Sony offered very basic tools for developers,hence the BIG delays on triple-A releases,rush jobs and a few lazy ports that are a shadow of the 360 equivalent.
Now,consumers look at what's available and they say,"Hmm,360 games are as good as if not better than PS3 and the console is cheaper so I'll buy that then!"Unless ofcourse they want a HD-Movie player and games console combined and are willing to shell out the extra cash for that compromise,then the PS3 fits the bill perfectly.All this knowing that Blu-Ray's future hangs in the balance and may offer a lot less value if the format fails so it is a BIG risk considering the extra cost.
My brother bought a PS3 and knows the risk, wanted a HD-Movie player with games as a side-dish.Strange but he has a family,so time for games is minimal and movies are enjoyed by the whole family so that's his call.
I however went for 360 because I value games as more important for now,and films as my side dish but sticking with DVD for now.
I prefer non-region encoding,less DRM and better value movie players,so I'd go for HD-DVD if I were going to buy in to HD-Movies.
Everyone has their reasons for choosing their console and I won't say
who's right or wrong because there is no such thing.
The sales numbers are telling more or less the truth as it has some meaning to what consumers believe is more important.It seems the Wii is the BIG success because it's design and cost appeals to the consumer the most.Microsoft and Sony are more or less in the same ball-park and have much to learn from Nintendo.
Personaly I think all three consoles offer something different and it's upto the consumer which of those qualities are most important and buy the one that suits you best,then ignore everyones elses FUD :) PEACE and GOOD WILL 'n' all that JAZZ.....

2119.11.2007 18:52

Originally posted by vinny13:
What about when games become too big to fit onto a DVD-9? They're already having trouble with GTA4. The only problem that Sony is having with their games is that they are hard to code for, but the devs will eventually get used to it...

I think next years' line up for the PS3 is very strong... BTW. has Haze gone fully exclusive?
Did you know that Ubisoft has started development for UnReal Tournament on 360 yet.Because the DVD-9 is going to be a issue.The PS3 version i heard might release before the new year.Haze is a PS3 exclusive only.
This message has been edited since its posting. Latest edit was made on 19 Nov 2007 @ 18:53

2219.11.2007 18:59

Quote:
Originally posted by vinny13:
What about when games become too big to fit onto a DVD-9? They're already having trouble with GTA4. The only problem that Sony is having with their games is that they are hard to code for, but the devs will eventually get used to it...

I think next years' line up for the PS3 is very strong... BTW. has Haze gone fully exclusive?
Do you even know that Ubisoft has started development for UnReal Tournament on 360 yet.Because the DVD-9 is going to be a issue.The PS3 version i heard might release before the new year.Haze is a PS3 exclusive only.
don't you mean epic/atari...er midway?

I didn't know Ubi was involved in UT03...anyway ya you can't make a multi disc MP game(PGR is proof the PS3 will have the advantage in gaming in 2+ years), however the PS3 still has game issues in not only a lack of them but poor optimizations as well so it kinda all works out making them even in plus/minus for now, in 15 months things could change, but until the PS3 gets more worth while games and thos games play well on the system what other small advantages it has in hardware are moot.

BTW altus is making 360 games now, they might drop ps3 support.
This message has been edited since its posting. Latest edit was made on 19 Nov 2007 @ 19:04

2320.11.2007 9:00
hughjars
Inactive

Originally posted by nextgen76:
Okay if Sony lower prices they are desperate
- Er, you know perfectly well that this was a sarcastic comment about the kind of comments the Blu-ray fanclub has made every time HD DVD have dropped prices

Originally posted by nextgen76:
but if they don't they are arrogant.
- No the arrogance of the PS3/Blu-ray side in this is a permanent fixture, sadly.

Originally posted by nextgen76:
Your Premature on this issue when both console hit year 3 & 4 then we can make claims like this but right now PS3 is 1 year & 1 day old.
- See?
I told you; it's always something better at some indetermined point in the future with this thing.

Sorry if I (or too many others) don't just take your word for it.

.....so, just for fun, what is the current estimate?
Will it be worth looking at in 2009? 2010? 2011?

Will it be just getting going when the next (next :D ) gen comes out?

LMAO

Originally posted by nextgen76:
Sony has alot of steam right now there 40gig sku
- Actually as my links showed they had a small short lift in sales which has now settled back and they have been caught lying about the numbers they are shifting (in the serious business press too.......not something that will go down to well in the financial markets, especially after their recent poor results).

Despite all the (wholly predictable) fortune telling & spin from you nextgen the truth is that the PS3 remains firmly in 3rd place in this round of the 'console wars' - as it has done since day 1.

Originally posted by nextgen76:
can Microsoft say the same with Halo behind them now ?
- I really could care less about game consoles, Microsoft's or anyone else's.

I do enjoy pointing out the desperate spin & lies the PS3/Blu-ray fanclub kiddies have made their own in this tho.
This message has been edited since its posting. Latest edit was made on 20 Nov 2007 @ 9:05

2420.11.2007 10:15

quote
- I really could care less about game consoles, Microsoft's or anyone else's.

I do enjoy pointing out the desperate spin & lies the PS3/Blu-ray fanclub kiddies have made their own in this tho.


This is the same on both sides. Its a either a PR spin or fanclubs boosting numbers and stats. It will be the same no matter which side you point to.

2520.11.2007 22:46
p303
Inactive

All im gonna say is the PS2 didn't do well it's first year out either... but in the years to come it kicked some ass!!!

2620.11.2007 23:06

Originally posted by p303:
All im gonna say is the PS2 didn't do well it's first year out either... but in the years to come it kicked some ass!!!
because it was the only cheap viable mutli national/region console.

2722.11.2007 17:06
dave5592
Inactive

Comment by: p303 (Nov 21, 2007 03:46)

All im gonna say is the PS2 didn't do well it's first year out either... but in the years to come it kicked some ass!!!

I Agree! the ps2 sold thousands less in the first year out than the xbox did and the same is going to happen with the ps3 and xbox 360! There is only one reason why ps3 arent doing as good as xbox 360... xbox 360 has been out for 3 years now and the ps3 only 1 year... when the ps3 has been out for 3 years then we can compare so all u xbox 360 devs can stop being so arragant! sony are making good changes and are moving forward, halo or no halo just wait for the upcoming years cause the ps3 is going to ass rape you!

2822.11.2007 20:32
hughjars
Inactive

Originally posted by dave5592:
There is only one reason why ps3 arent doing as good as xbox 360... xbox 360 has been out for 3 years now and the ps3 only 1 year... when the ps3 has been out for 3 years then we can compare so all u xbox 360 devs can stop being so arragant!
- The problem the PS3 fans always have now is this always needing to & having to wait until the PS3 has been around for 3+ years.

Sadly for the PS3 when this happens the XBox 360 will have been around for 5 or almost 6 years and the next er next gen will be upon us.

These things last around 5 years at the 'front line'.

It would appear that you are looking to the PS3 turning good at around the point when the next coming gen will be appearing.

If that really is your idea of good I suggest a dictionary, look up good' and then 'complete disaster' and check out the difference. :P

Originally posted by dave5592:
sony are making good changes and are moving forward, halo or no halo just wait for the upcoming years
- The problem Sony have in this is that it's always 'gonna'. Always 'jam tomorrow', never today.

Too little too late......and it's so easy to see that the 3rd party game developers know it
(which is why this price drop is so transperently one of genuine desperation to try and do something - anything! - to try and drum up some 3rd party developer interest.......but sadly for Sony the facts are that it trails in 3rd place - by some margin- this time around & unfortunately for Sony the PS3 market is just too small to justify anyone really going to town & spending the big bucks on bothering with exclusive dazzling games for it).

Originally posted by dave5592:
cause the ps3 is going to ass rape you!
- Wow, OK, whatever you say.

But I think you just gave a little too much away there.

Still no doubt you'll continue to enjoy it.

2923.11.2007 22:24

I hate to burst your bubble hughjars when you are obviously feeling so full of yourself, but on one of the links that you posted, it says

Quote:
[UPDATE] And round and round we go. Now we ARE back to 100,000 for PS3 only. Kimberly Otzman has contacted us to clarify the sales total. She said she was misquoted in Bloomberg.
For them to post an article saying that the PS3 sold 100,000 units, then have to wright another saying, "no that isn't right, it was this," then having to update it again saying, "no the PS3 really did sell this much," they knew they had to get it right or else it would be a big embarrassment for the company. If they can't get a report about something that simple, then what else had they misreported?

Also, I'm not to sure what the second link was supposed to be, as right now it just is a link to another link about a new HD format called HD VMD and has nothing to do with anything here, as far as I can tell.

I know it seems to be a misconception on this site that the PS3 has "no games" that, imo, isn't true. They have some good exclusives, and a lot of good shared games, just like the other consoles. And if you look at the upcoming games on gamespot for both the PS3 and the 360 (down at the bottom of the page, click the coming soon tab) I see a lot more impressive games on the PS3's list than the 360's list, so I really see no reason for the number of sales to slow down. I really hate to do this to you, but...
Originally posted by hughjars:
- I really could care less about game consoles, Microsoft's or anyone else's.

I do enjoy pointing out the desperate spin & lies the PS3/Blu-ray fanclub kiddies have made their own in this tho.
The PS3 does have a lot of spin around it, but so does the 360. So if you really do don't give a damn about consoles then I expect you to find some news report to "point out the spin and lies" that Microsoft puts out there.
This message has been edited since its posting. Latest edit was made on 23 Nov 2007 @ 22:26

3023.11.2007 23:14
vinny13
Inactive

Ya those HD-DVD add-ons are just selling like hot cakes these days =/

3119.12.2007 2:29

Prices will continue to drop thats just the way things are going to be.

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