AfterDawn: Tech news

IBM wants to put commercials during your DVDs

Written by Andre Yoskowitz (Google+) @ 27 Nov 2007 18:27 User comments (113)

IBM wants to put commercials during your DVDs IBM has patented a new concept that will place commercials during the movie you are watching on your legally purchased or rented DVD.
The scheme, which is a terrible abuse of consumers, will allow purchasers to either purchase or rent the movie at the current standard rate with commercial interruption or pay extra money to have it commercial-free.

When the new DVDs are inserted, the DVD player will automatically check to see what type of disc you are inserting and if it is the commercial-infused version, it " will either play embedded ads on the disc over the course of the movie, or connect to the internet to download new ads to embed in real-time into the film."

If the patent is granted, one of only two situations is possible. Either the consumer will see the movie industry as even greedier than they are and sales will fall. There is the possibility however that the consumers will not mind so much and the movie industry will get added revenue from the ads.

What do you think?

Source:
Dailytech

Previous Next  

113 user comments

127.11.2007 22:48

This will totally suck. That's the reason people buy movies rather than see them on Cable or Satellite which is to avoid commercials.I mean you are paying for the movie not commercials.

227.11.2007 22:57

I have a third solution: Anydvd, dvd shrink, remove crap, rip movie, burn, done.

327.11.2007 23:06

i agree as soon as they start doing this anydvd will remove it

427.11.2007 23:19

Remember when Cable TV used to be commercial free?

(gah..I'm getting old!)

Anyhow..this will boost piracy/hacking about 300%

527.11.2007 23:22

Originally posted by limelight:
I have a third solution: Anydvd, dvd shrink, remove crap, rip movie, burn, done.
Thank you for stating this before me.

628.11.2007 0:19

Originally posted by windsong:
Remember when Cable TV used to be commercial free?

(gah..I'm getting old!)

Anyhow..this will boost piracy/hacking about 300%


Make that 1000%

728.11.2007 0:20

Ha this is just too funny.
At the rate they are going they are going to turn not only grandmothers, but great grandmothers into hackers and pirates.
When will they learn? (I have an elderly neighbor that will buy a DVD and give it to me to make her a copy without all previews and other junk on them, she wants to get her own system so she can do it herself, at 82 years old)
Rip and burn.

This message has been edited since its posting. Latest edit was made on 28 Nov 2007 @ 0:24

828.11.2007 0:25

"There is the possibility however that the consumers will not mind so much and the movie industry will get added revenue from the ads.

What do you think?"

Granted--you may have added this to spark a more heated debate. But, seriously who in there right mind would not mind so much.

928.11.2007 0:31

I can't even stand previews on dvd's, never mind commercials that I'm paying for! Obviously I strip out previews and other crap like most here on AD but now IBM thinks I'm going to try and save a few bucks by watching commercials.... on a dvd. How do these morons come up with these ideas?

On another note, won't it drive prices up to produce, ship, and stock two different versions of the same exact movie? Wouldn’t that negate the entire idea of making more money WTF!

1028.11.2007 1:51
duckNrun
Inactive

IF I am watching commercials during a movie then I better be watching that movie on the tele!

IF this is going to be the 'new thing' then either:

1) The movies WITH commercials better be cheaper than what I now pay
2) The movies WITHOUT them better stay the same price
3) movies with commercials have already been paid for me to watch and I don't pay a penny...

I really don't see this going over well in the general consuming public. Everyone I know watches DVD's BECAUSE they dont have to watch commercials.

Suit 1:"Gee, we need to make more money because sales are down."

Suit 2:"Hey! Lets sell commercials during the movie and for those who don't want to see them have them pay an equitable amount in loss revenue through higher costs of rentals and purchases!"

Suit 1:"Yeah! That will bring in more cash and these media crazy, consumerist a$$h0les that we make a living off of won't mind at all... or at least not enough to really cost us anything!"

1128.11.2007 1:54

Originally posted by redux79:

On another note, won't it drive prices up to produce, ship, and stock two different versions of the same exact movie? Wouldn’t that negate the entire idea of making more money WTF!
Well said, but I'm sure they have thought of this and that's why they are also making non commercial infused versions for the extra fee. What kind of retarded company would do this, no one in their right mind would buy these DVDs and will instead, boycott them.
This message has been edited since its posting. Latest edit was made on 28 Nov 2007 @ 1:55

1228.11.2007 3:52

Yeah... not gonna be real happy about that.

This message has been edited since its posting. Latest edit was made on 28 Nov 2007 @ 3:54

1328.11.2007 4:30

heeckkkkk no!!!
anyone think this could be some attempt to push consumers towards HD DVD and Blu Ray? with the appeal of commercial free+HD and all that?

that was my 'conspiracy theory' type question haha, but no really which studios would actually adopt this? would these new discs play on 'older' dvd players? if not then whats the point??

1428.11.2007 4:31

This just makes me want to renew my rapidshare account. I agree, the harder they try the more they lose. they should get with file sharing.
Movie Theatres(Ilove them) are outdated. It is an old business model because before you had to go there to be entertained, but thanks to ones and zeros , that is not needed anymore. I had American Gangster before it even hit theatres. Okay before you start yelling, I buy or rent the stuff I pirate because that is just how it is. It is the failing point of business to think that your product is special. Granted, the movie industry is, .....distribution is a whole new ballgame.
I don't have to go to the "movies" anymore. My system at home kicks butt compared to having to travel, stand in line, pay $1000.00(you know what I mean) for snacks and hopefully find a good seat and not sit in soda or God knows what else. There is no talking, can pause for bathroom break, and many other things(big grin). My screen is huge and if I turn the volume all the way up I can shake stuff off the walls.

Point being, they need to generate more revenue
stop selling ads and embrace the world of today
Instead of spending (big amount of money , millions at least)
money fighting piracy they should put their stuff out on the net as soon as it is done and ready to go. It may take a while but the way of the movie theatre is dead(not happy about it)
they should set up servers like rapidshare and charge a few bucks a month for access. If Tv and Movies and Software makers would look at what was going on they would spend their billions to change the way business is done. Henry Ford saw the light in manufacturing
MASS Produce, production line

If I told you that for 10 bucks a month you can have any movie, TV, or Software you wanted hassle free would you at least think it over?
instead of fighting piracy they should take it over.
25 million people x 10, 20 a month = steady income
The telecom's have already proven that
They have all the manufacturing stuff figured out( production) but instead of trying to get the best price ,$20 (plus now maybe ad revenue)for a DVD they should weigh the cost of production versus mass sales. Why pay the makers of DVD's...,design, shipping(sorry truckers)when you could spend that money on servers and just send it on its way. Big production companies should go for volume!!!!!!! I pay Blockbuster 4 something for a movie right?
they are just a middle man
before todays internet, the only way to get to see movies was dvd
before that VHS
Before that Theatre

I have a crappy connection but at the moment I have everything that blockbuster has out , PLUS their whole coming soon section.
it pisses me off to go give them money but if everyone pirated then there would be no money to actually make the movies.
I don't mind paying, I do mind when when it is too much and are talking about wanting more or put up with ADS.

They can make a movie for say 30 million, and there are billions of people on the planet. (Henry Ford again)

I know that the entire world is not online, but it will be. Not tommorrow but before you know it. I am sure everyone will disregard my rants ,but not too many years from now you will remember this and think about it..... P.S. yes I know my puncuation sucks

This message has been edited since its posting. Latest edit was made on 28 Nov 2007 @ 4:35

1528.11.2007 4:57

This is totally unaceptable. The reason why people buy or rent movies and tv series on DVD rather than see them on Cable or Satellite is to avoid commercials. The only positive scenario for this patent would be for movies and tv series with commercials, so that consumers can download it legally for free... and only for that.

Doesn't matter if you legally purchase or rent DVDs, either way you're paying for it, and you should not pay extra to avoid commercials, also you should not rely on ripping those DVDs to remove unwanted stuff. If this patent is granted and implemented on legally purchased or rented DVDs, will result in the ruin of the DVD industry since consumers should boycott buying or renting these DVDs.

You all as consumers have to maintain the main goal, which is to avoid paying overpriced DVDs, and not to wait to get them at discount, instead some have supported HD DVD and Blu Ray at even higher prices. I think this patent will push away the 99% of the consumer's population even more from HD DVD and Blu Ray, because this could be implemented easier on HD DVD and Blu Ray players, than on billions of DVD players without internet connectability.

I encorage you all to spread the word about this possible terrible abuse of consumers, and to begin with, express your discontent at local/online rental and retail stores, if they realize that this patent will result them in losing DVD rentals, sales and consumers, at risk of going out of business, will pressure them to reject this patent. I also believe that if directors have been very supportive about releasing their films on DVD, they should boycott this patent since their films will be butchered by commercials.

This message has been edited since its posting. Latest edit was made on 29 Nov 2007 @ 3:27

1628.11.2007 5:41

Originally posted by windsong:
Remember when Cable TV used to be commercial free?

(gah..I'm getting old!)

Anyhow..this will boost piracy/hacking about 300%
Agreed 300%, this is only going to hurt the people who support the industry by purchasing movies. This is disgusting I hate Corporations!

1728.11.2007 7:27

Simply put, No. I rarley buy dvd's now. If they actually put ads, I won't pay for no ads so I won't be getting anymore dvd's.

1828.11.2007 8:25

idiots such stupid idiots, are they gonna do this to hd-dvd and blu-ray too cuz if they do they are such idiots!!!!!!!

1928.11.2007 8:40

Quote:
This is disgusting I hate Corporations!

It not "corporations" its the greedy, stupid, A Holes that run them. Guys like Gene Simmons, http://www.afterdawn.com/news/archive/11862.cfm a guy who tries to suck every penny out of every moment in life. I guarantee he will sell the rights to his funeral and had he thought of it, he would have made the conception of his kids a pay per view event.

For years the entertainment industry has been vastly overcompensated. Look at Britney Spears she pulls in nearly a million dollars a month even now. If she makes that what does her label make off of her? I can't feel sorry for these people and for every stupid thing they do it (CSS, DRM, Blu Ray and HD DVD copy protection, The Iphone and ATT exclusivity) blows up in their faces. Now this.

They won't be happy until (and THEY WILL TRY THIS at some point)until every DVD & CD player, every blank dvd & CD, every TV and monitor comes with an entertainment tax that goes to "fund" that they will split.

F'em all I say. Rip and burn it, make it what YOU want. You can use your imagination how I would suggest getting the copy or file needed to burn it.

2028.11.2007 8:58

Quote:
Originally posted by windsong:
Remember when Cable TV used to be commercial free?

(gah..I'm getting old!)

Anyhow..this will boost piracy/hacking about 300%
Agreed 300%, this is only going to hurt the people who support the industry by purchasing movies. This is disgusting I hate Corporations!
Yeah, and just how many cable channels do we have now compared to back then? Does TNT run less or more adds than NBC or CBS? And we have to PAY for TNT! Not to mention our cable bills grow larger and larger. I've about had it with cable too!

DVD, on the other hand, if full of crap already. Everyone is absolutely correct by mentioning "AnyDVD" or "DVDFab" because that's our only hope for now.

Oh, and while I'm on a tirade, I don't see IBM's point since I can't watch a SINGLE MOVIE in the present age without seeing an APPLE, SONY or DELL product, not to mention COKE and PEPSI. The product placement is SOOOO RIDICULOUS! I'm sure that doesn't count as advertising revenue... riiiiigggghhhhttt....

2128.11.2007 10:30

I do not have cable for four reasons.
1. Too many reruns without any new good quality programming.
2. I HATE commercials.
3. Too high of a cost for the quality given.
4. I can watch all of the reruns and new programming that I want on the internet.

I currently enjoy going out and renting movies and then buying them if I really like them. If one day I go to buy a movie and there are commericals, then right back to the store it will go.

Piracy will defidently increase if this patent is granted, and then the movie studios will have the right to blame piracy.

I guess I am waiting even longer now before I get a HD-DVD player or Blu-Ray. Not making a huge investment to buy higher priced media with commercials.

2228.11.2007 10:30

On another note: I do not plan on upgrading my DVD player soon, and I have NO intention of giving it web access since there is no need. What would happen if a DVD that tries to download commercials from the internet does not have internet access? Will it simply not play? I defidently see this as pissing off a lot of people who simply want to watch the movie on their "not connected to the internet DVD player".

This message has been edited since its posting. Latest edit was made on 28 Nov 2007 @ 10:58

2328.11.2007 11:11
goodswipe
Inactive

LMAO, "or the consumer will not care"...come on IBM, get real, I hate the damn previews before the movie starts! This would be even worse.

2428.11.2007 11:22

This is going too be the biggest bomb that ibm has had for a while.

I think it won't work because of what all you have said plus.

If this does go through the movie or the dvd industry will go down the tube not that it not going there now but it is.

Plus I found out they are remaking the 1951 classic "The day the earth stood still" with

Keanu Reeves Klaatu

Jennifer Connelly Helen

Kathy Bates rumored

The day the earth stood still

2528.11.2007 11:22

What an absurdly greedy idea. Who in the happy hell do they think this will actually appeal to? Who wants a friggin' commercial in various portions of their legally bought and owned movie? Isn't that the point of purchasing the movie, to NOT have commercials?

And yes, piracy will flourish.

2628.11.2007 11:32
morguex
Inactive

I got one simple statement

They have got to be bleeping kidding!!!!!!

I mean do these guys get up in the mornings and leave there bleeping
brains in a jar on the nightstand?
But this will be good news for makers of blank dvd's, because people who don't normally rip and burn movies will start doing it.

Bleeping IDIOTS!!!!!!!!

Peace all

2728.11.2007 11:47
FlakMNKEY
Inactive

I'm not having a good morning, out of smokes, and now I really regret reading this. I'm so pissed off right now, this is the most retarded idea any company has ever came up with. I want to kill somebody for even making me hear this idea. seriously next person i see may just get punched in the face.

2828.11.2007 12:38

morguex,

The executives didn't leave their brains in a jar. They took them out of their head to play with them and dropped it once too often and caused un recoverable stupidity. If you watch TV and time the amount of commercial breaks the commercial time has increased from 16 minutes to 21 minutes for most one hour shows.

This just proves that the entertainment industry doesn't care what the public truly wants and they will continue this folly to their detriment.

just my $.04

2928.11.2007 13:37

This is such a hot button topic it would make the best Afterdawn.com April fools joke. They should have waited till April 1st to post this.
But sadly it's not a joke. How could a company seriously persue something like this in the wake of soaring Tivo and HDD cable box sales. People buy those not "just" for the conveinece of watching their favorite shows whenever they want...but so they can fast forward throught the commercials. That's why i got one at least.

Any company pushing something like this when the general public is already quickly buying anti-advertising cable boxes, and piracy continues to grow faster than DVD sales is out of touch with the market and, out of touch with reality.

3028.11.2007 14:27

Wow...if that is not the most retarded thing I've heard....

3128.11.2007 14:47

They KNOW people won't buy the dvd versions with commercials in them. They hope consumers will then pay more for the commercial free version. It's just a ploy.

AnyDVD or some other software can't easily remove commercials if the commercial is part of the movie, and not some separate file. Somebody would have to analyze the movie, take not of when the commercial begins and ends, then make some text file and load it up in the software.

3228.11.2007 15:20

I think IBM is pulling your chain.

I think the executives are making too much money and needed a good laugh so they put this rubbish out so they can surf forums like this and chuckle at everyones responses.

If they truly believe this is a good thing, then i think this will be the final straw to push consumers over the edge. A real boycott will happen, and they will see their mistake in the sales figures.

Plus...i would just fast forward thru them, if i could.

If they want to charge for commercials....then they can make an all commercial DVD and sell that. Zero sales should help them identify the consumers desires.

What we consumers don't get is that WE can control the industry with teamwork. We don't though. Too many people don't stand up for their rights. Its all about money for the corporations. Hit them where it counts. Don't buy their products. Simple solution. They'll either smarten up, or fade away.

3328.11.2007 15:54
xhardc0re
Inactive

oh boi here we goez again. i dont care what they do 2 their custs because i dont BUY or USE their junk. R any of u slaves to Hollywood?

3428.11.2007 16:00
vinny13
Inactive

Wow that's gay. That just wants to make me download every movie illegally.

3528.11.2007 16:44

Pirating movies just became mainstream if this goes through. Cause you know the hackers will find ways to rip the movie with that crud out. If the movie industry was crying before, well, better get a tissue box ready.

3628.11.2007 17:26
WierdName
Inactive

This has probably been said probably hundreds of times already but... YA RIGHT! I doubt one person I know would buy commercial infected DVDs. They say piracy is costing them a half trillion now, so they say, they better be ready for way more if they implement this. The reason people will start pirating more is because the pirates will probably rip the commercials out of the video, resulting in the commercial free experience the consumer expects. The industry's own greed will be the end of them.

3728.11.2007 17:58

You know, in my finance class, our professor opted to go with a textbook available online for free, instead of purchasing a $100-$200 textbook. (And for the college kids here, we all know the bookstore price average is much closer to $200) The only hassle is every few pages on adobe reader, a full-page ad is inserted.
So while I can understand people might be angry about this, it really is a good idea. But I don't see the prices being dropped enough on the "ad-versions" to merit a purchase. It would have to be discounted like %80 for me to really consider it.

This message has been edited since its posting. Latest edit was made on 28 Nov 2007 @ 17:59

3828.11.2007 18:24

this is bad but i don't care i never bought a dvd in my life
i've always got them for free off the net and burned them
A fifty pack of dvds is like 25 bucks in some places u can get it cheaper u can make 50 movies out of that at a lesser price of a movie on dvd

3928.11.2007 19:33

Quote:
The scheme, which is a terrible abuse of consumers, will allow purchasers to either purchase or rent the movie at the current standard rate with commercial interruption or pay extra money to have it commercial-free.
wait, shouldn't the commercial version be free? I pay AU$6.50 for an overnight rental now (without ads), there is no way i will accept paying the same price to watch some s#$ty commercial-lase version. if this stupid scheme were to be ever implemented, looks like Im going to be needing a new burner, as it's going to get one hell of a workout.

4028.11.2007 20:57

AnyDVD and DVD Fab will figure out an easy way to remove the ads, before the burn. Hollywood hasn't learned yet-if you code DVDs, someone will uncode (fix) them.

4128.11.2007 23:17

alot of good comments here and they are all true, yep piracy and illegal downloading would go sky high if this were to happen, and whoever it was that said movies are full of product placement already was thinking exactly the same as me. just look at transformers product placement in that movie could have easily covered the cost of making the movie.

if they implement this crazy idea then rather than raise the cost of a dvd without commercials they should lower the cost of dvd's with commercials. i wouldnt mind sitting through a few commercials if the dvd only cost me $5 but thats not what they are talking about, they want a dvd with commercials to cost what it does now and extra for a dvd without.

there needs to come a point in the movie and music industry where these execs realise that with their plans to increase profit(justified by losses due to piracy) they in turn create more pirates. they need to think of ways of lowering entertainment costs so as to make piracy less appealing and in turn sell more movies and music instead of pushing consumers away. the whole industry will eventually come crashing down and make room for a whole bunch of new directors, producers, actors and production companys who will do the job for much less they will also eventualy become greedy and we will keep going in circles with the whole thing.

4228.11.2007 23:38

Solution:....rip that bleeper! Cut them ads OUT!

This message has been edited since its posting. Latest edit was made on 30 Nov 2007 @ 4:04

4329.11.2007 0:45
WierdName
Inactive

..You know... movies already come with ads. Before the movie starts, there are ads(trailers) for other movies.

4429.11.2007 1:52

This will greatly magnify the size of movies which means that movies would require higher compressions; it could affect quality or even mishmash back-up.


4529.11.2007 6:56
ali2007
Inactive

Solution:....rip that bleeper! Cut them ads OUT

bro i am with you i will make rips in divx, mkv,h.264 and distribute on the web for free, i think they should stop this crazy idea because if they don't they will suffer , not uson any way you can rent dvd ,and not buy one, use dvd shrink and take that ad f**ker out piece of cake and watch the movie for free

This message has been edited since its posting. Latest edit was made on 30 Nov 2007 @ 4:05

4629.11.2007 13:16

Originally posted by pryme_H:
This will greatly magnify the size of movies which means that movies would require higher compressions; it could affect quality or even mishmash back-up.
When backing up, I remove that which I don't desire. If it can be done with Television, which is jammed packed with commercials, why can't it be done with a DVD after it's been ripped of protection?

Crafty

4729.11.2007 13:18

You know, they don't like pirates.
If they keep f*cking the consumer, even your grandma is going to be a pirate.

4829.11.2007 14:14

My grandmother just signed up for piratehood



4929.11.2007 17:51

Quote:
Originally posted by pryme_H:
This will greatly magnify the size of movies which means that movies would require higher compressions; it could affect quality or even mishmash back-up.


If the ads are trimmed out, as well as the other dross before the DVD is compressed, there will be no need to compress tighter because you will have less content from the originally larger DVD to compress into a 4.7 DVD. A 120 minute movie is still a 120 minute movie.

Previews are already on the cutting list of most rips. Commercials will follow.

5029.11.2007 20:16

Obviously the dumb and dumbest idea to ever be proposed for home video :|

5129.11.2007 22:09

If I can get Windows Media Edition to record from a DVD player, I can watch them from WME and skip through the commercials.

5229.11.2007 22:52

This is way wrong of them to do that. I can handle those beginning of the movie stuff it gives me time to fix my movie snacks and tea pot. Even the end ones is not bad cause I just turn it off after the credits are done. But in the MIDDLE!!!!! That is like watching it on regular TV and that sucks cause they delete parts of the movie to get all the comercials in. Thank God for the dvd software out there. Besides if you wait just a few weeks it comes on hbo or showtime or one of those premium channels n you can copy them that way!
Sprinks

5329.11.2007 23:35

IT SUCKS!!!!!!!!!

5429.11.2007 23:49

The headline should read

"IBM drives more consumers to download illegally."

While your at it, IBM, throw in a copy of OS/2. Who knows, maybe it'll beat out Windows!

Bleeping, morons.

This message has been edited since its posting. Latest edit was made on 30 Nov 2007 @ 4:06

5530.11.2007 0:19

The next thing they'll do is add ads in movie theatres, just like they do now but in the middle of the movies! And get this, some people would still go and wouldn't mind, except all of us at Afterdawn!

Gee, I thought of this and I'm not even a marketer. Don't you think the studios have thought of this already, but no guts!

I hardly listen to my news radio station anymore because of the ads. Even my favourite morning talk show has too many ads and I shut off the radio during them.

Next item, no fast forward button on recorders/players!

And don't forget, the more money you have the longer you live and the more years of life you can buy! Nothing's more important than that is it!

5630.11.2007 0:27

Stupid idea. Like most of the posts here said, They would be DRIVING consumers to pirate and if they don't know this, they are as stupid as their ideas.

5730.11.2007 0:31

Quote:
The next thing they'll do is add ads in movie theatres, just like they do now but in the middle of the movies!
why don't you pitch your idea with the movie studios. guarantee you will get a positive response from them. just don't expect the same from the members here.

5830.11.2007 1:53

Originally posted by tyee:
The next thing they'll do is add ads in movie theatres, just like they do now but in the middle of the movies! And get this, some people would still go and wouldn't mind, except all of us at Afterdawn!

Gee, I thought of this and I'm not even a marketer. Don't you think the studios have thought of this already, but no guts!

I hardly listen to my news radio station anymore because of the ads. Even my favourite morning talk show has too many ads and I shut off the radio during them.

Next item, no fast forward button on recorders/players!

And don't forget, the more money you have the longer you live and the more years of life you can buy! Nothing's more important than that is it!
It's already been tried. The audience started throwing edibles at the screen en mass. It was a baby riot. That effort tanked by public demand.

5930.11.2007 1:53

That sucks if I want to see ads I might as well wait for the movie to come out on TV and watch commercials for free. The nerve of them trying to make us pay to watch a movie without interruptions. Why do we watch DVD's, for commercial free viewing Duh!

6030.11.2007 2:06

putting commercials on a dvd is like cooking a steak by breathing on it. POINTLESS

well the makers of dvd burners and dvd-r`s will be happy selling more burners to replace the ones that burnt out.


next smart idea .......windows vista

ha ha

6130.11.2007 2:33

DVD movies are already highly overpriced and most of them dont include anything that would make them worth buying. Hardly any DVD's have blooper videos, directors comentary etc. Haven't bought a single DVD movie in the past 5 years and I doubt that will change anytime soon, if this does get implimented it's going to be the downfall of the industry.

6230.11.2007 3:43

Quote:
Hardly any DVD's have blooper videos, directors comentary etc.
yes they do. you just have to pay more for the "Special Edition"

6330.11.2007 4:17

craftyzan and cheifbrdy, watch the language!



6430.11.2007 4:25
Stevecb
Inactive

When they started trying to sell us on the idea of 'cablel tv' it went over because it was suposed to offer 'commercial free' TV. We've seen where that went. Anyone who gets cable now is paying to watch the ad's. Now they want to stick it to us again? Ad's on DVD'S. No way. That's why I watch dvd's-- to avoid the ad's. If I ever see an ad for anything on a dvd it will be one product I'll NEVER buy.

6530.11.2007 4:48

If IBM want to put commercials onto DVD's they should be either rent & purchase free or at peppercorn rent or price. We shouldn't have to buy commercials. Another alternative is to boycott all IBM discs.

6630.11.2007 4:53

Am I missing something here, or have IBM started making movies? The ability to insert adverts has been there since the days of video tapes and I imagine that IBM's "new feature" simply adds bells and whistles - like downloading new adverts from the internet - so are we going to have to buy DVD players that connect to the internet now? LMAO.

While I am sure that the movie companies would love to do this - I am certain that 99% of producers, directors and performers would be aghast at the idea. Consumers - well as others have said piracy would get a shot in the arm from the very organisations working to eradicate it.

There is an obvious attraction in the idea that there could be a much lower priced advert supported version - some online game companies like Zylom are flirting with this. BUT if it happened that a two tier system were introduced then how long before the prices are inched up so that we get to the situation IBM describe where we pay a premium for advert free DVDs.

Now here is a radical suggestion - why don't the movie companies stream advert supported versions on the web - free of charge or for a nominal $5 a month unlimited viewing. Streamed films would not be DVD quality and most of us I think would treat this as a kind of trailer and buy DVDs of the films we thought were worth it - just as many of us currently see films in cinemas and buy the DVD later. This would provide:-
*A socially responsible way of ensuring that no one was prevented from seeing movies because they are poor
*That everyone in the world can get to see movies at the same time - yes sometimes ahead of DVD release
I guess these two features would send shivers down the spines of movie companies "let poor kids in China see a film before middle class american kids - never!!!"

6730.11.2007 5:41

From the stuff i've read it would seem that everyone is sort of rising up in arms against IBM because of the above, but i have another thought. IBM has been quietly applying for patents based upon their own work and invention for many years and they have many 1000's of them. What IBM has been doing lately is stopping vexatious companies from gaining patents and charging outrageous licence fees. i wonder if that is what IBM's intent is this time?

He wondered.

6830.11.2007 5:51

What a load of crap! I don't mind the trailers before a movie starts, AT THE THEATER, at least you know you have 10mins after showtime before the movie actually starts. Having commercials run on DVD's @ home is a huge disruption, and completely uninvited.
Ripping seems like the best combat.

6930.11.2007 6:15

Most people aren't understanding what this would mean. They are talking about putting commercials DURING the movie. Imagine watching a TV show at home, all those lovely commercials??? THAT is what they want to do to our DVD's. That probably won't be as simple as ripping it to resolve the problem. The commercials could still be there. Not good!

This message has been edited since its posting. Latest edit was made on 30 Nov 2007 @ 6:17

7030.11.2007 7:37

You can take this to the bank. If Hollywood allows this to happen, I will never purchase another DVD. I should also mention that my current DVD movie collection contains over 300 DVD's, all 100% legally purchased - no bootlegs.

7130.11.2007 7:56

A friend of mine went and bought a laser disc player, way back when, and his first movie, Terminator, froze in a mid-air chase scene and a message came on the screen asking him to flip the disc. He promptly packed the player back up and took it back to the store. So what I'm saying is that people will not put up with this. It will get on everybody's nerves....even politician's wives, in-which then, something would be done to change it back to normal.
:)

7230.11.2007 8:58

This is nothing but an attempt by IBM to through SHIT in the consumer face. Pretty soon they will be recording what channels we are all watching and when the mute button is pressed etc. The whole point behind a movie is so you can enjoy a show with out being bothered by all the stupid CHUCK'N commercials that are on regular television. I have not but a CD player for my new car yet and listening to the radio sucks they play more commercials than they do music.

7330.11.2007 9:10

IBM = Idiots Become Morons.
I really like IBM but their rating is dropping like a brick after this.

7430.11.2007 10:00

That is horrible! Ugh... If I have to pay for movies with added commercial interruptions then I'll pass on this, and spend my money on other stuff.

7530.11.2007 10:12
Ballpyhon
Inactive

Originally posted by aec396:
This is nothing but an attempt by IBM to through SHIT in the consumer face. Pretty soon they will be recording what channels we are all watching and when the mute button is pressed etc. The whole point behind a movie is so you can enjoy a show with out being bothered by all the stupid CHUCK'N commercials that are on regular television. I have not but a CD player for my new car yet and listening to the radio sucks they play more commercials than they do music.
before you know it they are going to have commercials on the CDs you are going to be playing in your car.
if they want to put f'ing commercials on DVDs (which they already do on some, at the beginning) they need to put the commercials AT THE BEGINNING of the DVDs and make them "unskipable" or what ever it is called when you cant FF thru them.
When you buy a DVD you are paying for the MOVIE, not the F'ing ads. imagine what it would be like if we got charged on our cable TV bills for every commercial we are forced to watch. paying for movies on demand is bad enough.
The whole point of having commercials is so the general public does not have to pay for a service or good, or at the very least, not have to pay as much. example: brodcast TV, free newspapers/magazines.
are they going to make these commercial riddled DVDs cheaper than what they charge now, or are they going to jack up the price of the non-commercial DVDs? either way it is retarded idea. the genius behind this idea needs to start taking his medication again.

7630.11.2007 10:13

Is an excellent idea... IF the DVDs will be free.

They are really smart people who thinks on those unemployed genius that wil have work developing incredible tools to crack down their ideas.

THANKS IBM!

This message has been edited since its posting. Latest edit was made on 30 Nov 2007 @ 10:21

7730.11.2007 10:13

Is an excellent idea... IF the DVDs will be free.

7830.11.2007 10:28

Originally posted by tyee:
The next thing they'll do is add ads in movie theatres, just like they do now but in the middle of the movies! And get this, some people would still go and wouldn't mind, except all of us at Afterdawn!

Gee, I thought of this and I'm not even a marketer. Don't you think the studios have thought of this already, but no guts!

I hardly listen to my news radio station anymore because of the ads. Even my favourite morning talk show has too many ads and I shut off the radio during them.

Next item, no fast forward button on recorders/players!

And don't forget, the more money you have the longer you live and the more years of life you can buy! Nothing's more important than that is it!

Me too! I stopped listening to talk radio because the constant comercials got annoying. Not buying/renting any movie with this enabled.

7930.11.2007 10:39

The last time I went to a movie theater, the show time was almost 30 minutes before the actual movie starting time to make viewers sit through car ads, etc., not movie trailers.

That's the last time I went to a commercial movie theater. If DVD's started coming with compulsory commercials and I had to pay a extortion fee to avoid them, I would stop renting DVD's.

Simple as that, Big Blueski!

8030.11.2007 10:43
Ballpyhon
Inactive

Originally posted by nprfan:
The last time I went to a movie theater, the show time was almost 30 minutes before the actual movie starting time to make viewers sit through car ads, etc., not movie trailers.

That's the last time I went to a commercial movie theater. If DVD's started coming with compulsory commercials and I had to pay a extortion fee to avoid them, I would stop renting DVD's.

Simple as that, Big Blueski!
I never thought of it as extortion, but that is EXACTLY what it is.

8130.11.2007 11:46

well I've checked my calendar and it's not April 1st - so are they REALLY serious about this.......roflmao...

8230.11.2007 12:04
tomsturt
Inactive

Count me among those who DETEST this idea. If they start putting commercials in DVDs I will stop buying them. When I want my brain deadened with non-stop, insipid commercials I will just watch TV. This is just another step along the path businesses are following to turn us all into mindless, endless consumers.

8330.11.2007 12:22

Thank god for pirates and crackers...well you know what I mean.

8430.11.2007 14:28

WHATS NEXT CELL PHONES. IMAGINE YOU TALKING TO SOME ONE ON A CELL PHONE AND THEN RIGHT IN THE MIDDLE YOU HEAR A COMMERCIAL AND THEN BACK TO THE CONVERSATION. IMAGINE CALLING 911 : "911 MAY I HELP YOU?".....'GATORADE IS IT IN YOU?'.......................

This message has been edited since its posting. Latest edit was made on 30 Nov 2007 @ 14:29

8530.11.2007 14:38

I will be so pissed if this happens - as will thousands of others. That's an abuse to our rights as consumers, and like I thought staright away and someone else said.. I might aswell wait for the film's release on TV. IBM are chiefes for even considering this idea and they will be sued if they try this, beleive me I can see the future...

8630.11.2007 16:29
puffins
Inactive

i think the richies are trying to extort more money from the general public. my mute button works overtime on the tv even sbs . i will not buy or rent dvds under any circumstances if ads are used. what is it with these people???? more angst for NORMAL bods. boo to you IBM and you can keep all of your goods to yourself. aussie

8730.11.2007 16:48

"or connect to the internet to download new ads to embed in real-time into the film."
Does this assume that the film is being watched on a PC? What will stand-alone DVD players make of it? Surely the player has to be rigged to do this dastardly business?
Personally, I reckon this idea to be the work of the devil. As has been inferred previously, advertising is for off-air TV, not, I repeat, NOT for popping up in the comfort of your own home on a purchased DVD, that I, for one, expect to have an uninterrupted view of from beginning to end, unsullied by any concentration-sapping trivia. A totally gross suggestion. I would certainly join the rest of you in not buying any more, if this crackpot idea comes to fruition. I can`t really express my distaste enough!

This message has been edited since its posting. Latest edit was made on 30 Nov 2007 @ 16:52

8830.11.2007 18:45

This would only, aside from really pissing off consumers, add a whole new wave of piracy that they're fighting to stop. Even if none of the studios go with it, I can't believe IBM wasted a single man-hour on this project.

This message has been edited since its posting. Latest edit was made on 30 Nov 2007 @ 18:46

8930.11.2007 19:46

dvds are expensive enough as it is. and IBM wants people to pay even more for commercial-free movies??? thats just ridiculous. now i wouldn't mind watching the commercials if the movies were free.

9030.11.2007 20:24

Given enough time, this is enevitable. Dont know how many of you have seen the (mediocre) movie "idiocracy" but that where we are heading.
I have a friend in the states who records shows we dont get here in nz and sends them over from time to time, the amount of adds you guys have grown used to is unbearable even with the ability to fast foward them.

911.12.2007 1:01

Just put yourself in the place of the artists. DaVinci would just love to have a Pepsi or Viagra painted in his masterpieces. The Last supper will have various products at the table. Judas will wear a T-shirt of the most popular team. They are doing this already. Notice the Visa and other products that the actors are using and blatantly flashing across the screen.

The artists will wake up and do their own distribution. This is already happening in the music business. We will pay the artist directly for his/her work. What a great partnership!

Give them just about 2-3 hours after the "IBM" movies are released and they will be ripped sans commercials with the Cracker's Logo at the beginning of the movie. I am not inventing or condoning any of this on either side. They will get what they ask for.

My Prediction: Yes, there will be two tiers: one in which those that "buy" into their business model and the other where we partner and respect the artists. Movies and other productions will be produced using the new model of cooperative genius among all artists, actors, singers, writers all sharing in the joy of unfettered creativity and well deserved wealth.
We should welcome this as as new era. The present powers that be will be powerless, the path is their their own choice into oblivion.

921.12.2007 3:12

No wonder Blu-Ray and HD-DVD discs are being pushed...With a whole lotta adverts being inserted at the start of every chapter, there just ain't gonna be enough space on a standard DVD, is there?

I can see it now, all movies will be a 3-disc set. Disc 1 is the main movie + adverts. Disc 2 is special features + adverts. Disc 3 is just adverts.

Look on the bright side, we can now watch all of your favorite adverts in superior resolution! And in the case of re-mastered movies, the adverts will look even better than the actual movie!

Woohee! Lol...

This message has been edited since its posting. Latest edit was made on 01 Dec 2007 @ 3:17

931.12.2007 3:56
lucymutt
Inactive

With the high cost we pay to buy their products, I reckon they should be paying us to watch their crappy commercials, not IBM.

941.12.2007 3:58

aznsai
No all caps messages



951.12.2007 13:24

Industry execs better plan on "renting" those commercial-infested discs to me for A LOT less than Wal-Mart's $3.00-$5.00 price for B-grade movies.....because that's what a movie with commercials IS. The only ones who will endorse this are the same idiots who've since forgotten they endorsed divx "rentals" Perhaps IBM is merely banking on the greed & deterioration of the media industry and is getting a patent in place to have a stake in future strangle-hold they [media industry] will surely attempt.

961.12.2007 14:13

Originally posted by aec396:
This is nothing but an attempt by IBM to through SHIT in the consumer face. Pretty soon they will be recording what channels we are all watching and when the mute button is pressed etc. The whole point behind a movie is so you can enjoy a show with out being bothered by all the stupid CHUCK'N commercials that are on regular television. I have not but a CD player for my new car yet and listening to the radio sucks they play more commercials than they do music.
Have you ever tried listening to public or college radio? Depending on where you live, those alternatives can sometimes be quite good.

971.12.2007 14:41

THINK

I think Not.

I think IBM thunk a feather in the ground and thought it'd grow a roast chicken. . . . . bad news team its a Turkey.

Not a lot of THINKing going on at all @ IBM ! ! !

981.12.2007 15:57
willist
Inactive

I have read most of the comments concerning this "advertisement" on DvDs and have to agree on not liking this idea at all. We are lambasted with commercials on cable, radio, tv, and every other medium of entertainment. Now they want us as consumers to pay to watch more commercials? I think if it was up to 'the consumer' with a vote (like we are going to get that), I'm sure it would be unanimously - NO. I for one am having to mute the TV, turn the car radio off, watch as many commercial free movies on cable as possible, so I DO NOT WANT AND WILL NOT PAY FOR ANY DVD THAT IS COMMERCIALIZED. Do you think we as Americans could ever join together and NOT purchase this insane proposal of more commercials? I would like to be the first one at the polls. Count me in.

By the way, isn't part of IBM owned by the Chinese?

991.12.2007 16:28
LaoziSail
Inactive

Bad idea!

Just extra work to make your backup without the commercials.

OTOH, great opportunity to hone one's skills in handling the more sophisticated options in the editing and backup software.

1003.12.2007 5:52

Originally posted by nprfan:
The last time I went to a movie theater, the show time was almost 30 minutes before the actual movie starting time to make viewers sit through car ads, etc., not movie trailers.

That's the last time I went to a commercial movie theater. If DVD's started coming with compulsory commercials and I had to pay a extortion fee to avoid them, I would stop renting DVD's.

Simple as that, Big Blueski!
What a whiner! Just stop watching movies now. I can't believe you stop going to theaters because there are ads before. Just show up @#$ late if it bothers you. In fact I'm glad you aren't there, cause you are probably one of the A holes who talk, use cell phones, and basically ruin it for everyone else.

I just have to flame this kind of crap. This DVD idea is just stupid, but pre-film ads are a non-issue.

1013.12.2007 12:06

All that I see is a discussion topic that gets everyone all riled up at what each of them says to each other.

1023.12.2007 12:26

Next there will be "AdDVD's" released for purchase. With such famous actor's coming out with "Hi, my name is David Hasselhoff, did you miss my No.1 advert last Christmas? Well, don't dispair, because you can now own it on DVD. For only $39.99...Blah, Blah, Blah!"
Crazy is as Crazy does! Its a joke and should be seen as one.


Say What You Mean - Mean What You Say.

1033.12.2007 12:46
Ballpyhon
Inactive

Originally posted by MDStorm:
Next there will be "AdDVD's" released for purchase. With such famous actor's coming out with "Hi, my name is David Hasselhoff, did you miss my No.1 advert last Christmas? Well, don't dispair, because you can now own it on DVD. For only $39.99...Blah, Blah, Blah!"
Crazy is as Crazy does! Its a joke and should be seen as one.
Actually, I own that DVD. I got it at Wal-Mart. I only paid $39.92 for it though.

1045.12.2007 12:29
agwild99
Inactive

The morons coming up with these ideas need to be drug out into the street and shot to death with a rubber band gun. This would almost be as torturous as watching a DVD you PAID for that had commercials in it!

See, I can come up with ridiculous ideas too!

1055.12.2007 19:02
0226065
Inactive

This is ridiculous.
In my town(not in the US), some buses used to play movies in tv. I think it was great. Then some newer buses had a very freaking idea of setting up ad screens that play the same commercials everyday. It is ok the first few days but if you ride the buses everyday YOU WOULD WANT A GUN so you could shoot the screen down.
As if the daily traffic isn't enough for commuters, they have to make it even worse with this kind of shit.
Anyway, that's a different story but I think it's the same kind of abuse. I wonder if us consumers have a law to protect us from this kind of shet.

1066.12.2007 8:47

There is a serious greedy f*ckhead proposing this on IBM's behalf. Are they blind? the more they want to suck money out of us, the more piracy will develop.

I won't watch any of those f*cked up movies with commercials in them. I'd just make use of my copying abilities and voilá. If only the other industries realize that advertising that much is a waste of time , energy and money, they wouldn't put a crappy add in our very expensive DVD's.

I for one, never watch adds. I record every tv show I like in my Panasonic DVD recorder's hard drive and never whatch de adds. I "save" 16 minutes for every show skipping adds. Just like tivo, but free.

Again, f*ck adDVD's, like DiVX, this is dead from birth.

1077.12.2007 12:33
agwild99
Inactive

Originally posted by jedilord:
There is a serious greedy f*ckhead proposing this on IBM's behalf. Are they blind? the more they want to suck money out of us, the more piracy will develop.


I agree, if they think that piracy is bad now, just wait! If they do actually do this I will start buying the commercialed movies, ripping them, editing out the commercials and giving away thousands of copies just in protest!!!

Come take me away, I will plea insanity! Driven there by the insane ideas these money grubbing idiots come up with. No jury of my peers in their right minds would ever convict! My peers are the sane members of AfterDawn.com!!! We know what's right! Except for that one idiot who is going to post something in opposition to what I just said (you know who you are).

Like I said earlier, I can come up with ridiculous ideas too!

Now if they did this in order to LOWER the price of the retail movies for the consumer, I might think this wasn't so bad, but you know that will NEVER happen in a million years. "Greed of money is the root of all evil"

1087.12.2007 21:59

This will lead to more crackers on line than crackers on the shelves in the supermarket.

1097.12.2007 23:00
Ballpyhon
Inactive

As I have said countless times, when will these jack asses learn? No matter what "copy protection" they come up with someone cracks it. nothing is full proof. do they not realize that no matter how many millions they spend on trying to copy protect shit, someone cracks it, and the the crackers don't charge to crack it. Instead of throwing away millions on "copy protection", why don't they feed the homeless, or spend it on medical insurance for those of us who don't have it? Even better, bribe the politicians to stop accepting "campaign contributions" and get this country back to where it needs to be, the land of the free, not the land of capitalism.

1108.12.2007 6:56

You've gotta admit the dopes who create the DRM make a good living. Besides, how do you know that one of them isn't a leaker? Wouldn't that be too juicy a bit of irony?

1118.12.2007 7:49

Originally posted by Ballpyhon:
As I have said countless times, when will these jack asses learn? No matter what "copy protection" they come up with someone cracks it. nothing is full proof. do they not realize that no matter how many millions they spend on trying to copy protect shit, someone cracks it, and the the crackers don't charge to crack it. Instead of throwing away millions on "copy protection", why don't they feed the homeless, or spend it on medical insurance for those of us who don't have it? Even better, bribe the politicians to stop accepting "campaign contributions" and get this country back to where it needs to be, the land of the free, not the land of capitalism.
Or make films worth buying with dvd content worth buying!

11210.12.2007 2:45

It would be interesting if some bright critter in the ad industry starts putting out Snark Ads to get folk to pay attention to the commercials? That's one way to sell a product and get the ad itself viral.

11320.12.2007 18:50

This is crap idea by IBM they should realize that people choose to watch DVD's because they are ad free and if the do this it will make it even greater abuse to copying the DVD's because then we will copy and remove the ads.

Comments have been disabled for this article.

News archive